We’ve seen that content creation is a targeted and tedious process – especially now in 2024. Long hours, sleepless nights, missed events are just some of its highlights. Want to avoid the hassles? Then you should know how to hire someone to create a content creation plan.
However, it’s not something as simple as going to the supermarket to buy something and be done with it.
We have put years of blood and sweat into the content writing & social media marketing fields but it’s only now that we know how and where to find the best content creators. So we have written this guide with the practical and step-by-step methods to make your hiring process a breeze.
Let’s get started.
5 Reasons Why You Should Hire a Content Creator to Create a Plan
“People do not buy goods and services. They buy relations, stories, and magic,” says Seth Godin. So imagine you have a key create those relations and stories with your audience. You’d use it in a jiffy, right? That’s what a good content creator brings to your team – a chance to tell your story to the audience in a way that will convert them into customers.
So here are the five practical reasons why you should hire a content creator for your business.
1. Increase Your Business Reputation
The right content creator will help you increase your business reputation with high-quality content they create. Informative blog posts, engaging social media content and compelling videos, you name the type of content and they can create it.
Content with higher quality and relevance can position your brand as a trusted authority in your industry and earn the respect and admiration of your target audience.
2. Improve SEO Continuously and Regularly
Google, as a surprise, has been pushing updates for SERPS pretty regularly over the last years and the process has not stopped even today. For business people, it’s a long walk down the road to keep themselves informed & educated with all the new updates.
So a professional content creator will create your content with ultimate precision to make sure that it not only has a high quality but is also perfectly poised to rank on Google by following all the latest tricks and tips and make your business visible to more people.
The fact that almost 70% of online purchases start with a search engine makes knowing how to hire someone to create a content creation plan even more crucial.
3. Build Loyal Audience & More Connections
A successful business is always more than just its quality products and services. It has a special bond, a level of trust with its audience. Now what if our content could do more than just selling your products and services and establish that kind of relationship with your own audience?
That’s what a professional content creator does – speak directly to the hearts and minds to build a loyal and stronger customer base by increasing your audience’s engagement.
You create content to make your audience visit your website and turn them into customers, right? Are they able to find what they need to make their purchasing decisions? Content isn’t what you only fill your pages with, it’s what creates a pathway to action and makes them buy your services and products.
A good content creator will attract visitors and guide them clearly in a compelling way to take action, whether it is to sign up for updates, buy something or even just share your content with others. For example, when a CTA is added in a strategic way, conversion rates can increase up to 68%, a huge improvement.
5. Align Your Content with Your Business Goals
Content should always have a purpose. Are you sure yours has one and is working hard enough for your business? Does each blog on your website, each post on your social media platforms serve its purpose to increase the engagement, visibility and ultimately sales? If not, maybe your content goals in your marketing strategy are not following your business goals.
To ensure that your goals align, you must hire a professional content creator because only the experienced ones can help achieve your business objectives as strategically as you want.
How to Hire Someone to Create a Content Creation Plan: Steps & Tips
Well, as they say, “In recruiting, there are no good or bad experiences – just learning experiences!!” So how to hire someone to create a content creation plan?
As we have already navigated those waters and know what do and what to avoid, we won’t let you have a bad experience. Our years of experience has helped us refine that process here in this section to make sure that the content creator you choose is not just a hire but the right hire.
1. Create a Job Posting
Freelancing and other professional platforms give you an opportunity to find the best match and separate the experienced from the inexperienced. It all begins with a job posting.
Remember the difference between a job posting and a job description. The job description is for internal purposes and cannot be used for an external audience. Here’s a quick difference:
Job Posting: A kind of announcement to inform your potential candidates about the opportunity and includes details like company bio, job roles & responsibilities.
Job Description: An in-depth overview of the role that includes the summary, catalog of all the responsibilities, soft & business skills and minimum qualifications that you require for that role.
a. Give A Suitable Job Title:
So sign in to your preferred platform and go to the “post a job/hire a candidate” or a similar option and then to content creation services. Begin writing your job posting with a very precise job title. It should reflect the scope of work so it should be something like a Content Writer, SEO Content Specialist or a Digital Content Specialist.
b. Specify The Company Details & Probable Salary Range:
Introduce the name and structure of the company. Then mention the salary expectations the content creator should expect from the business. If someone finds themselves an overachiever for the job, they will simply not apply. Saves you time and money.
c. Define The Role & Responsibilities:
Next, mention the requirements including all the responsibilities and the type of content you need. Will they create content creation plans & calendars? Or write social media posts? Or long form articles? Be clear with the details as they’ll attract those who are qualified and are excited to take it on.
d. Highlight The Required Skills:
Now highlight the skills you want them to possess for that post. It could include SEO knowledge, CMS experience in WordPress, ContentERP, Hubspot etc or any specific writing styles.
e. Outline The Instructions To Apply:
The last section is where you mention all the instructions clearly on how to apply, what to include in their application and what projects or samples they should attach. This will help you understand their previous experiences and expertise in a better way.
Tip: Make sure you understand the difference between a freelancer and an employee. Sometimes, but not always, freelancers are way better for short term projects. On the other hand, the employee can go for years and can also understand your business better. Choose as per your needs.
2. Gather Portfolio Details & Reviews about the Applicants
Next up, take a look at the list of candidates who have applied for the job and filter the ones who are unqualified. Usually about 75% of the applicants are unqualified for the jobs they apply for, so it will take you some time to filter them all.
For the qualified ones, start collecting their portfolio details. In ideal situations, we usually also look up for referrals and work history before we interview the candidates. Their past work should also show you their work quality, variety and effectiveness.
If we want to hire or outsource to a freelance writer through a freelancing platform, we read the negative reviews as well. This helps us figure out what everyone complains about in their work and what exactly must we avoid.
If something is repetitive, we simply skip the candidate because we know the chances of us making the same complaint are pretty high.
Tip: If someone is really interested in your job posting, their cover letter and resume will be directly customized as per the job requirements. They’d have mentioned your website, expected payment and relevant experience and all other details.
3. Shortlist Potential Candidates for Interviews
Now that you have posted the job, received several cover letters and applications, it’s time to shortlist candidates. Make a list of the ones who you think are the best fits for an interview. It’ll take you a while to go through them all and shortlist the most suitable ones.
In our personal experience, only 1 to 2 out of 10 applicants are good enough to be considered for the next step of the hiring process. We get hundreds of applications just for one job posting so it takes hours, or sometimes even a couple of days, for us to sift through all of them to find the right ones.
Tip: Don’t forget to consider personal statements & work histories. That’ll show you if they’re inclined to stay & grow professionally or simply jump ships after achieving their short-term goals.
4. Schedule & Conduct Thorough Interviews
Next, you have to interview the selected candidates. Finalize the time, dates and the location (if the job is on-site) of the interviews for each candidate and convey this info to them as per the availability.
During the interview process, try to assess how well the candidate can align with your company’s or business’s work ethics. Ask them about their work preferences and career aspirations as well to get some deeper insights about their abilities.
What we find very considerable during the interviews is to ask them how they research the topics. Do they open the links on the first page of Google & jot everything down from there? Cause then, that new blog won’t provide any new info or out of the box suggestions and advice, thus making it similar to the ones already present over the internet.
If they use YouTube, Quora, Reddit, Medium, AnswerThePublic and other platforms as well to gather info and stats where people are genuinely answering queries, it’s a pointer that they know what to do and might be the writer you are looking for.
Tip: Make sure the writer can understand and acknowledge your mission statement and the content goals you convey during the interview. This would be the basis of their future assessments and projects.
5. Set Clear Expectations & Sign a Contract
So now that you have selected the best candidate, it’s time to move on to the next and last step which is to negotiate a contract and make them fully aware of your expectations.
What are the salary range and increment conditions? When do you hold your meetings? What are the work expectations and KPIs? Payment methods and on what basis, expected timeline for each task etc etc. You should convey everything very clearly to the final candidate.
No questions should be left unanswered and the candidate should ask as many questions as they want. This shows commitment and professionalism that someone is interested in understanding the business and taking it to heights.
Tip: Include a review period (of 30, 60 or 90 days) in your contract so that both the parties can evaluate if this new arrangement is working effectively for everyone.
Where to Find the Best Content Creators
Great content is never just about putting some words together, but rather what and how to string them together. And not everyone can do it exactly as you or your brand needs. But to find the perfect content writer is not a small feat.
So now you know how to hire someone to create a content creation plan, but where should you start looking for your ideal candidate?
For your ease, here are some sources we have gathered that will connect you to some of the top content writers and creators.
Upwork is one of the oldest and most well-managed freelancing platforms and has some of the most experienced freelance content writers and there are less chances of being scammed here due to a strict check and balance between both the parties.
Post Detailed Job Description:
The best thing about Upwork is that you can post a detailed job offer and then receive proposals from all concerned and interested candidates along with direct access to their profile details and portfolio.
Automatic Job Invites:
Upwork also allows you to send invitations to top rated professionals to apply for the job you post even before they can send a proposal themselves. This helps encourage the best and most highly skilled professionals to apply for your job at their earliest to get selected.
The content professionals on Upwork are highly paid so make sure you have a good budget if you want to get extraordinary results.
Fiverr is another top rated freelance platform where you search your required task/job and the Fiverr algorithm recommends individuals to whom you reach out with all the details.
Search by Skillset & Experience:
You can filter your searches by any specific writing skills or expertise to hire the best content writer according to your criteria.
Evaluate Portfolios & Past Reviews:
Every freelancer on Fiverr has a portfolio of their experience and past work along with all the ratings and reviews their clients have provided them. This info will give you the insights about their capability and reliability.
Start Small With Low Budget Hires:
The best thing about Fiverr is that you can start with a low budget here. Professionals on Fiverr provide their services for as low as $5 which is a plus especially if you are on a very tight budget.
LinkedIn has to be the most professional platform for freelancers, outright businesses and high-end clients and is our 2nd most go-to platform to hire our writers. Not only is it an extremely preferred amongst all content professionals but also a go-to place for them to show their skills and experience by actually displaying it in the form of comments, blogs, industry connections etc.
Find Candidates With Recommendations:
The top rated content writers have several authentic endorsements on their profiles by other industry professionals. It becomes easier for you to know which ones are worthy enough to offer a role for your projects.
Engage With Content To Understand Expertise:
Good content managers and writers actively publish blogs and comments to show their expertise. You can take a look at their content to see if their writing style and expertise match your job responsibilities and criteria.
Create an Effective Content Creation Plan with Your New Hire
See how crucial it is to know how to hire someone to create a content creation plan? It covers a whole process that makes sure you select the best content creator to achieve your content goals.
Done with selecting one? Now it’s time for a proper plan to take this forward.
Tell them what you are hoping to achieve and for how long. The objectives need to be clear. Your content creator should know what is expected of him and how he should achieve it.
They might not get it on the first day so give them some time to adjust to the work requirements, brand personality, brand voice etc.
Work with your content creator to define your target audience and develop content strategies and goals. Help and identify the gaps and opportunities for improvements via a content audit.
Once everything is done and you have all the information on your fingertips, now create the perfect content creation plan with a content calendar to make sure that the production, approval and publication of content goes according to the plan.
Hold regular (we suggest keeping the frequency weekly or every 10 days) meetings and tell them about responsibilities and evaluate their work.
Maintain a Successful Relationship with Your Content Team
You see, the business grows when the team grows. There’s very little we can do alone and so much we can do together.
From our experience in the content writing industry, we say can say one thing with confidence: once you start keeping all the teams updated about everything, your teams eventually grow confidence in your decisions and follow it to perfection.
Content is all about creativity & trends and variety is its lifeline in digital marketing. Hence, don’t boss the teams around too much, give them some space to be creative and think out of the box.
So now we know how to hire someone to create a content creation plan, it’s time to kick start a successful professional relation to bring out the best in them. Hear them out and keep a clear communication. It opens doors to fostering a positive work culture. And also the team feels supported and valued.
Isn’t that what we all want?
Prevent burnout and have brainstorming sessions where everyone grabs a cup of coffee and pitches in with their ideas, no matter how absurd they sound. Not only will this help get some productive ideas but also give time to the whole team to interact with each other.
FAQs – How to Hire Someone to Create a Content Creation Plan
How much does it cost to hire a content creator?
In our experience, the cost to hire a content writer varies widely and primarily depends on their level of expertise. Typically:
Freelancers: May charge anywhere between $0.05 to $0.5 per word as per their experience & the topic complexity.
Agencies: Usually offer packages content writing that can range from $500 to several thousand per month.
How do I hire someone to create content?
To hire a content creator, you have to:
Define your content needs first of all (like type, goals, volume etc).
Choose the right hiring platform (freelancing websites, professional networks, agencies etc).
Post a job with detailed description, shortlist candidates and conduct interviews.
Clarify your goals and then sign a contract.
Is hiring a content creator worth it?
Oh definitely yes. Hiring a content creator is worth the investment. They should, however, be an expert and a professional enough to help you boost your SEO, engagement and conversions. Here’s a fun fact: content generates over 3 times as many leads as conventional marketing and costs 60% lesser.
How much do agencies charge for content creation?
Agencies usually have packages which include different content writing roles and responsibilities. Their basic packages can start from just a few hundred dollars while more comprehensive ones that may also include SEO optimization, social media management etc may cost you several thousand dollars per month.
How Can ContentERP Improve Your Content Management & Productivity
Well, here it comes, the crown jewel of your content creation plan, ContentERP. We have designed it to help you manage and streamline your niche blog and content websites in a more effective and efficient way.
Here’s how it will make your productivity skyrocket:
Manage Your Keyword Research & SEO
Now track your target keywords automatically or search for new ones in the inbuilt keyword research tool to make sure your content ranks higher on search engines.
Automate Your Content Workflow
No more running around the teams to have your projects completed. ContentERP simplifies content planning, creation and publication with automated workflows and assigns the topics to respective writers. Save your time & increase your productivity with content automation.
Get Performance Analytics
ContentERP gives you all the information and insights you need to make data-driven decisions. See how each writer is doing, track their working hours and efficiency at your fingertips.
By using ContentERP, you’ll be able to create a much more organized, efficient and a highly scalable content creation plan. Sign up today and take your productivity to the next level.
Conclusion
Knowing how to hire someone to create a content creation plan has now become an essential knowledge, one that can affect the future of your brand. The Content Marketing Institute says that 62% of the most successful content marketers have a documented strategy. So to succeed in content strategizing, you have to find someone who not only understand your content’s vision and your brand’s personality but can also use it in the content that actually performs.
It took us years to understand the hiring process and polish it to perfection, but with this blog, we have made sure you get the best hire right away.
So sign up for ContentERP and follow the steps we have mentioned to create not just content but more of an experience that will engage your audience and drive your growth quickly towards success.
Imagine scrolling through your feed, and there it is – a post that makes you chuckle. That moment of laughter? You are going to remember that for some time. But how to create funny content for social media that sticks and why should we even care about creating it? Well, it’s all about making connections and leaving your brand’s lasting impression.
Laughter, they say, is the best medicine, and in the world of social media, it’s also the secret sauce for your brand going viral. So if you want to use that laughter on social to improve your brand’s appeal and reach, you are in for a treat as in this in-depth guide, we’ll explore the top 20 strategies and techniques that experienced content creators, like us, use to create absolutely hilarious social media content.
Let’s get your audience smiling now, shall we?
Why Create Funny Content on Social Media: Here Are 6 Main Reasons
Humor is like that person at the party who knows just what to say to break the ice. It’s approachable, relatable, and, most importantly, memorable. When you include it in your social mediacontent, you’re not just posting; you’re engaging. So as a digital content manager or creator, here’s why you should know why to create funny content:
• Laughter Is Your Free Marketer
It’s simple. People love to laugh. Humor can turn your brand from just another name in the crowd into someone’s go-to for a good time. And when people find something funny, they want to share the joy. Research shows that humor can increase content sharing by up to 43%. That’s absolutely free marketing, folks!
• Funny Posts Are an Engagement Goldmine
Let’s be real, who doesn’t want more likes, shares, and comments? You must have noticed that most of the content your friends or family share in the groups is humor, right? So humorous content is like a magnet for engagement. It’s the kind of content that makes people hit ‘share’ and say, “You’ve got to see this!”
• Humor Helps You Stand Out
You would hate your audience to scroll past your posts without any interactions. In the vast ocean of social media, being funny is like having a bright, colorful sail and floodlights all around your ship (your social media page). It makes you stand out. When your content is funny, it sticks in people’s minds, makes them stop and induces an emotional response as well. That’s the kind of brand recall we’re all chasing after.
• Funny Posts Humanize Your Brand
Imagine your brand as a person at a party. Would you rather it be the one standing awkwardly in the corner or the one everyone’s gathered around, laughing with? Humor adds that approachable, relatable human vibe to your brand, making it feel more like a friend with true emotions. Nobody wants a robotic brand that follows a specific marketing guideline without any emotional input.
• Humor Grabs More Attention
In a world where our attention span of 8 seconds is competing with goldfish, being funny is like having a secret weapon. It’s the thing that makes people pause mid-scroll and think, “Okay, this is interesting.” Your funny social media content can have the capacity to capture that attention in this narrow window to make your message stick.
• More Engagement = Increased Brand Awareness
When your content is funny, it’s not just seen; it’s shared. When people share your funny content, they’re not just sharing that specific content but also sharing your brand. Every chuckle and share has a ripple effect and spreads your brand further into the vast ocean of social media. This makes humor a key player in improving brand awareness.
Why Create Funny Content For Social Media
So, let’s keep this light and fun as we explore how to sprinkle some fun into your content and watch your brand’s popularity soar. Ready to tickle some funny bones? Well, the very first step is to know your audience.
Understanding Your Audience Is the Key to Go Viral
Let’s talk about getting to know your audience. The legendary comedian George Carlin once said, “The caterpillar does all the work, but the butterfly gets all the publicity.” In social media, your audience is the butterfly. You’re the caterpillar who is working hard to create content they’ll love.
Understanding your audience is absolutely crucial because, according to McKinsey’s research, 71% of consumers prefer personalized content so you’ll have to match their preferences to hit the right spots.
1. Know Their Preferences
Find out what your audience laughs at and research about their interests. Are they into dad jokes, puns, or maybe satirical humor? Note it down in your content style guide.
Pay attention to the comments and shares. What type of humor are they reacting to on your and other similar pages (like your competitors or any closely related services)?
Create Funny Content For Social Media – Understand Your Audience
2. Age Matters in Humor on Different Platforms
Different age groups always have different humor preferences, keep that in mind. This study by Pew Research Center shows how people of different ages use all these social media platforms. This could give you a clue about the type of humor that resonates with each type of audience on each platform.
3. Cultural Sensitivities
Humor can be a slippery slope so always mind your boundaries. Keep yourself aware of cultural sensitivities and avoid humor that might offend any group in your audience.
Understanding your audience’s humor preferences helps you not just get more likes but also create a deep, understanding connection. When you hit that sweet spot of humor that your audience starts liking, your brand will become a part of their daily dose of joy and they’ll keep returning to you for more.
Next, we’ll explore the art of how to create funny content for social media and then easily and seamlessly integrate it with your brand message.
Here’s How to Create Funny Content for Social Media: 20 Practical Tips
Alright, let’s dive into the world of creating funny social media content with some examples and facts, the human way. Here are our tried and tested 22 tips to help you create funny content for your social media. You can also integrate it in your YouTube content strategies as well.
1. Ask Yourself WWJD? (What Would Jerry Do?)
Think like Jerry Seinfeld. He’s the king of finding humor in daily life. For instance, ever noticed how people talk louder on their cell phones? It’s like they’re trying to project their voice into space! That’s pure observational gold. Your social media could do the same – pick up on these everyday twists and then create something funny out of them in a very intelligent manner.
2. Keep It Clean
Clean humor has wide appeal. So you have to make sure that your content is inclusive and doesn’t alienate any part of your audience. This approach will ultimately make your brand more approachable to a wider audience.
Take Oreo, for example. They keep it light and family-friendly, and it works! They gained massive attention with their quick-witted “Dunk in the dark” tweet during the Super Bowl blackout in 2013. It was simple, clean, and brilliantly timely.
3. Poke Fun at Yourself
Self-deprecation is a charm. KFC’s “FCK” apology campaign in 2018 after running out of chicken is a classic. They acknowledged the blunder in a way that made everyone chuckle and sympathize. And that happened during the time when #KFCCrisis and #KFCClosed were among the leading trends on Twitter.
Create Funny Content For Social Media – Be creative & Keep It Clean
4. The Best Humor Comes Naturally
Don’t force the funny. You have to let the humor flow organically from your brand’s personality and messaging. Avoid forcing jokes. They might come off as insincere otherwise. All big brands that connect with their audience use humor that feels effortless and genuine, not scripted.
5. Write With Your Audience in Mind
Plan and then execute your humor to your audience on social media. You first have to understand your audience’s humor preferences. What do they find funny? Tailor your content to match their sense of humor.
6. Avoid Offensive Humor
Keep it respectful. Remember, what’s funny to one person could be offensive to another. Stay sensitive to cultural, racial, and gender sensitivities. Inappropriate humor can damage your brand’s reputation. Dove’s “Real Beauty Sketches” campaign is a great example of using humor thoughtfully. It shows us a classic example of how you can convey a positive message without crossing any lines.
Create Funny Content For Social Media – Be Natural in Humor
7. Use Observational Humor
Ever noticed how everyone becomes a parking expert when there’s a tight spot? Observational humor is all about noticing and commenting on everyday life’s issues and happenings like that. For your brand, this could be about any industry-specific twists or general life truths that everyone can directly relate to.
8. Keep Your Jokes Short
In the social media world, conciseness is our best bet and a sure short way to success. So short, snappy jokes tend to perform better. Think of Twitter’s character limit as a challenge: how can you make someone laugh in 280 characters or less? Think of it like a tweet-sized stand-up routine. Look at the success of different brands that often use quick, witty comments to engage their audience.
9. Embrace the Impossible
Don’t be afraid to be absurd, normal, or even unreal. Sometimes the funniest content is the most unexpected. Old Spice is a great example. Remember their ad (from 13 years ago that has accumulated a whopping 60 million+ views.. woahahh) where a man’s background transforms from a bathroom to a boat to a horse? Absurd, yes, but it caught everyone’s attention. And I can see people commenting on the video even now.
10. When in Doubt, Use Memes
Memes are a universal language on social media. They’re relatable, timely, and easily shareable. Look at how brands like Netflix use memes (like this one. Made you chuckle, right?) related to their shows to engage with audiences in a light-hearted way.
Create Funny Content For Social Media – Keep Your Jokes Short
11. Include Surprise Humorous Elements
Unexpected humor can be highly effective. This could be a twist in a story, an unexpected punchline, or a quirky take on a common situation. The element of surprise can make your content more engaging and shareable. Think of a plot twist in a movie but in a tweet or a post.
12. Turn Cliches into Something New
Recreating and giving the cliches a twist can make for great humor on your social media. This usually involves taking a well-known phrase or concept and giving it a unique twist that aligns with your brand voice. For example, you can take “An apple a day keeps the doctor away” and turn it into “An apple a day keeps anyone away if you throw it hard enough.”
Create Funny Content For Social Media – Use Memes & Surprise Elements
13. Edit Videos for a Funny Impact
The way you edit can significantly improve (or degrade, for that matter) the humor of your content. Fast cuts, unexpected transitions, or humorous captions can make a big difference but only if you have done them right. Look at how trending TikTok videos often use quick edits and visual effects for comedic effect.
14. Define Your Type of Comedy
Imagine if your brand were a comedian. Would it be more of a dry, witty Stephen Colbert or a slapstick, a physical comedian like Chris Farley? This will help you set a specific tone for your humor and not wander around looking for bits and pieces for ideas.
15. Write an Amusing Video Script
Think of a short script where your product solves an unexpected problem in a hilariously exaggerated way. For instance, an automobile brand could show how a driver, who’s feeling sleepy while driving, could use the car’s comfortable reclining driver seat to stop and take a nap and then start racing like Formula 1 drivers (now don’t implement this one). Think of any similar scenarios to have an out-of-the-box post.
Create Funny Content For Social Media – Define Your Comedy Type
16. Don’t Oversell the Comedy
Subtlety can be your best friend, so don’t oversell anything. If your humor feels forced, it’s less likely to resonate. So don’t keep focusing regularly on just a few points and diversify your ideas to give a new angle to your funny content.
17. Stay on Top of Social Media Trends and News
Everyone loves to jump on the bandwagon nowadays (or to stay updated if we say it in a civilized manner). Imagine taking a chunk off a popular meme or challenge but with a twist that relates to your brand. For example, doing the #BottleCapChallenge but with your mascot struggling hilariously to unscrew the cap.
18. Add Voice Over to Streamline Video Production
Think of a video showing regular office life but with a Morgan Freeman-style voiceover narrating it as an epic adventure. That’ll give your audience not just a regular idea of your work life but also convey it in a way that will make them remember it for a long time.
19. Try Different Ways to Make Funny Content
Don’t be afraid to experiment with different formats, whether it is memes, videos, or witty text posts. Play around with formats. Videos not working? Try creating GIFs. Not working either? Go with witty polls.
Create Funny Content For Social Media – Don’t Oversell Your Comedy
20. Edit Videos for a Funny Impact
Fast-forwarding ordinary, dull tasks, or adding humorous sound effects like boings and pops to regular actions can create a comedic effect. Imagine a video of a tech hardware company who are showing someone typing furiously with typewriter sounds escalating to absurd speeds to show the sturdiness of their new keyboard, or a new restaurant showing its customers having meals with loud, appetizing crunching sounds to reinforce their classic, popular taste.
Each of these strategies will help you understand your audience and what makes them tick. You can then use that knowledge to create social media content that’s not just funny, but also engaging and shareable.
Now let’s see how timings and trends can affect your funny content creations on your social media.
Uploading Funny Content on Social Media: Timings & Analytics Are Everything
The world of social media is fast-paced and ever-changing. To create funny content that your audience will actually like, it’s crucial for you to understand the dynamics of timing and following trends.
• Monitor Any New Trends and Cultural Updates
How would it feel if you were the cool kid who always knows the latest dance craze? That’s what you’ll become for your audience if you are following and using the latest trends to your advantage while creating funny social media content. However, the trick is to do it in a way that feels natural and not like you’re trying too hard to simply jump on the bandwagon.
• Take Care of Timing in Uploading Funny Content
This is about knowing not just what to say, but when to say it. For humor, timing is crucial – a well-timed joke can be the difference between a viral hit and a dud. Recall how you’d tell your jokes at a party. You’ve got to read the room and deliver it at just the right moment instead of whispering it when nobody’s listening or the topic has changed.
• Analyze the Metrics & Engagement to Go Viral
This is where you become a bit of a detective. Look at how people are responding to your jokes. Are they sharing it? Are they tagging their friends? This feedback is your gold. It tells you what’s working and what’s falling flat. Start focusing more on what’s more engaging and extracts more likes and shares.
• Keep Refining Your Humorous Content Strategy
Based on your findings, tweak your approach to perfection. Maybe your audience loves dad jokes, or perhaps they’re more into sarcastic humor. It’s like adjusting your recipe based on taste tests – a little more of this, a little less of that, until you get it just right.
Noted it all down? Let’s now get to know what you should NOT do while creating funny content for social media so your brand avoids any stumbling blocks along the way.
Create Funny Content For Social Media – Take Care ofTimings And Analytics
The 6 DON’Ts of Creating Funny Content for Social Media
Navigating the world of humor on social media can be a bit like walking a tightrope. It’s thrilling, but you’ve got to be careful not to lose your balance. So, let’s chat about the ‘don’ts’ of funny content creation:
1. Avoid Offensive Humor
Offensive humor is like inviting people to a party and then insulting them – not cool. You want to make people laugh, not make them uncomfortable or upset. Offensive humor can backfire spectacularly. It can turn your brand from ‘hilarious’ to ‘insensitive’ in no time and damage your reputation beyond repairs.
Remember, it’s not about what you think is funny but only what your audience will appreciate without feeling disrespected.
2. Steer Clear of Dark Humor Unless…
It fits your brand and audience. Dark humor is a ghost pepper – not everyone can handle it. Telling stories with dark humor at a campfire can be fun for a friendly crowd. But you can’t expect all of your online audience to behave and react in the same way.
Dark humor needs to fit your audience and your brand, or else it could just come off as grim or off-putting.
3. Stay Away from Blue Humor in Most Cases
Blue humor, which includes dirty jokes, is risky for most brands. Unless your brand is in a space where adult humor is the norm, blue humor in your posts will be like serving a steak at a vegetarian party. You have to know your audience and what they’re comfortable with before going forward with it.
4. Be Careful with Irreverent Humor
Never juggle with fire on social media. Yes, it’s eye-catching, but you risk burning yourself. Approach subjects like politics, religion, and serious global issues with extreme caution, or better yet, avoid them altogether. One wrong step and down you go.
Create Funny Content For Social Media – Avoid Offensive and Dark Comedy
5. Be Mindful with Call-Back Jokes
These are great for your regulars but you have to think about the new audience as well. You simply can’t refer to an inside joke in a room full of strangers. Use them, but make sure that your audience is familiar with the context, or provide a quick refresher to bring everyone on board.
6. Avoid Stale Jokes and Overly Narrow Targeting
Reusing old jokes again and again would feel like serving leftovers for a week straight. Would you like to consume it yourself? No? Your audience won’t either. So keep it fresh, and make sure your humor appeals to a broad enough audience. You don’t want to be the comedian that only one person in the room finds funny.
The goal of your social media humor is to make people smile and connect with your brand, not to push them away with humor that misses the mark.
How ContentERP Elevates Your Social Media Humor
Well, what if we tell you that you can have a perfect partner to guide you on your journey to go viral (for the right reasons, of course)? ContentERP can significantly improve your content creation process with its amazing features, like:
Workflow Organization: Streamline your content creation process for consistent, timely humor on social media.
Trend Analysis: Utilize ContentERP’s keyword tools to tap into trending humor, ensuring your content stays relevant and engaging.
Insightful Analytics: Measure the impact of your funny content and refine strategies based on audience engagement data.
Conclusion
The secret sauce to winning hearts (and likes) on social media isn’t just related to cracking jokes blindly all the time. Instead, you have to create content that resonates, that makes your audience laugh and say, “Hey, these guys get me.”
And if you’re thinking, “This sounds great, but where do I start?” – don’t worry, ContentERP has got your back. With it, you’ll have a backstage crew while you’re out there in the spotlight. From organizing your content calendar to keeping track of what’s trending, ContentERP is the sidekick you need in your comedic journey on social media.
So go ahead, give ContentERP a try, and let’s add some more laughter to the world, one post at a time.
Content is king, right? But this king can also be dethroned with one thing: the ineffective tone in which it’s delivered. And that is where a content style guide steps in to give the king a vote of confidence, not just as a set of rules, but as its voice and soul. You can imagine it as the seasoning in a gourmet dish. Without it, the dish may satisfy your hunger, but with it, the dish becomes a memorable experience for you.
A staggering 77% of consumers usually choose to buy from brands that share their values. And what communicates your brand’s values to your audience is none other than….your content style guide. So in this blog, we are going to tell you what a content style guide is, its crucial role in content creation, and the top 8 benefits it brings to your business.
Let’s start pushing your brand towards success, shall we?
What Exactly is a Content Style Guide?
Imagine you’re building a house. Every brick, window, and door must follow a master plan to make absolutely sure that the house stands strong and reflects the design you had intended for it. In a very similar way, a content style guide acts as the master plan for your brand’s content.
At its core, a content style guide is a strategic document that outlines how your brand communicates with the world. Its basic purpose is to make sure that your every blog post, social media update, or marketing material not only stands out but also perfectly follows the structure of your brand’s identity.
Essential Elements of a Content Style Guide
Brand Voice and Tone: This is the heart of your guide. It defines how your brand speaks, be it friendly, authoritative, or quirky. It helps you find that unique pitch that makes your brand instantly recognizable to all of your audience.
Language and Word Usage: Here, you decide on the specifics of language – simple or sophisticated, casual or formal. This section makes sure that the words you use anywhere match your brand’s personality.
Formatting and Style Rules: This part of your content style guide sets the standard for how your content should physically appear. From punctuation to capitalization, you’ll have every grammar and composition rule to follow.
Visual Guidelines: This part is often overlooked by many but is equally important. It primarily includes the use of logos, color schemes, and fonts and makes sure that there is a visual consistency across all content you have created.
Inclusive and Accessible Language: This part of the style guide sees to it that your content aligns and resonates with a diverse audience and follows all principles of inclusivity and accessibility. You can never know the exact individual personalities of your audience, right?
The Dynamic Nature of a Content Style Guide
Keep this in mind: your content style guide is not set in stone. Audience preferences change so it is supposed to evolve (and it should) with your brand and adapt to new market trends. This flexibility is extremely crucial to keep your brand relevant and engaging across all platforms.
For example, the way you communicate on a professional platform like LinkedIn may be hugely different from how to write or present your content on a more casual platform like Instagram. So your content style guide takes care of all these problems and makes sure that your content follows a specific consistency and adaptability for your brand.
Why Use a Content Style Guide – A Quick Overview
In the world of storytelling, there are no rules, only suggestions and best practices – and this is the essence of a content style guide. It is never just a rigid set of rules. It is more about creating a narrative that best represents your brand.
But why exactly should your brand invest time and effort in developing a content style guide? Let’s give you a quick overview of its importance before exploring each benefit later on in the blog.
• Improve Quality & Consistency
A consistent brand voice increases your revenue by up to 33%. It is a huge number, don’t you think? That’s exactly what your content style guide will help achieve – consistency and quality. Your every blog post, social media update, or marketing email will have a unified voice to achieve that consistent image.
• Have Clear Quality Guidelines To Reduce Errors
A content style guide sets clear expectations for quality. So it will be easier for your writers and creators to produce content that meets your high standards. As you’ll have a defined set of guidelines, the likelihood of errors in content will also decrease significantly. This is what will help you create a very professional and polished brand image.
• Increase Audience Engagement & Relevance
Understanding and implementing the right tone and style is very crucial. Why? Because that is what will push your audience towards a higher engagement and loyalty. A style guide will tell you all about your audience preferences and expectations so that your content can remain relevant.
• Enhance SEO and Online Visibility
Consistently high-quality content is what a search engine like Google is always looking for. So why not use it to your advantage to enhance your brand’s online visibility and ranking? A content style guide makes your brand uniform across different digital platforms and is hence vital for SEO and a better brand recognition.
What Should a Content Style Guide Include?
“The difference between the almost right word and the right word is really a large matter,” Mark Twain famously said. This quote tells us what a good content style guide should aim for: precision, clarity, and effectiveness in communication. But what exactly should be included in this all-important document?
Just as a painter selects his palette with care, so too must you choose the elements of your content style guide. Let’s break them down into their key components.
1. Voice and Tone
Defining Your Brand Voice: Your brand voice is the personality of your business in words and 40% of your customers want it to have a purpose. It should reflect your brand’s values and resonate with your target audience. Is your brand voice professional, friendly or authoritative? Choose the one that works the best.
Setting the Right Tone: The tone of your content can depend on the context and audience. For instance, your tone might be more formal in a white paper than in a social media post. So go for the one that matches the occasion and audience.
2. Formatting and Structure
Visual Consistency: This covers everything from how you format headings and bullet points to your use of images and infographics. Consistent formatting helps to make your content more readable and makes the audience recognize your brand quickly.
Structural Guidelines: It also includes the outlines about how different structure types of content. For example, blog posts might have a different format when you compare them to your press releases or email newsletters.
3. Language Usage
Preferred Grammar and Spelling: Decide whether you’ll use American, British, or another variant of English. You’ll also have to include specific spelling preferences and grammatical constructions. Why it is important? Because 59% of consumers would avoid doing business with a company that had obvious grammatical errors in their content. You won’t want your brand’s image to come off as a scammer or shady.
Industry-Specific Terminology: Accurate use of industry terms is, at times, crucial for increasing your brand’s credibility. As 58% of B2B marketers use content to build credibility with their audience, it’s a fairly common marketing practice to use jargons and specific terminology.
4. Accessibility and Inclusivity
Inclusive Language: Your content should be accessible and inclusive. It should also respect and acknowledge the diversity of your audience. Otherwise, be ready to lose your customers because 29% of all consumers are willing to switch brands completely if you won’t show enough diversity and inclusivity.
Readability Standards: Set a moderate standard for the readability of your content. This will make sure that your content is easily understandable by a wide range of audiences.
5. SEO Considerations
Keyword Usage Guidelines: Provide practical and useful guidelines on how to incorporate keywords naturally into your content for SEO purposes. 90.63% of pages get no organic search traffic from Google, and that is mainly due to poor keyword optimization. You won’t want your content to be among them, right?
Meta Descriptions and Titles: Try to follow all the best practices for writing effective meta titles and descriptions that improve click-through rates.
A well-thought and researched content style guide is a powerful tool for creating a consistent and memorable brand experience all while helping you manage your content’s lifecycle very effectively. Now let’s explore further the benefits of having a content style guide and how it can enhance your brand’s communication strategy.
8 Unbeatable Benefits of Using a Content Style Guide
A content style guide is not just a document; it’s a beacon in the sea of digital content that will help your brand find the ships of your audience easily. Let’s explore its major benefits that have been backed by research and real-world examples to show their impact and importance.
1. Creates Consistency in Content
Imagine sitting at your favorite cafe where every cup of coffee is just as good as the last. That’s the kind of reliability a good content style guide offers. It makes sure that every piece of content, whether it’s an Instagram post or a detailed report, has the same flavor – your brand’s unique flavor.
“For good ideas and true innovation, you need human interaction, conflict, argument, debate,” Margaret Heffernan, who is a businesswoman and author, said in an interview. In the futuristic world of content, this interaction comes from having an individually consistent brand voice.
Uniformity in Voice: Brand consistency can directly translate to a 33% increase in revenue. You can achieve that with a content style guide that will ensure that no matter where your content appears, it speaks with the same voice, tone, and style. This is what will create and reinforce your brand identity.
Recognition and Trust: When your audience sees content that looks and feels familiar, it builds a sense of trust. Trust is extremely essential for turning one-time visitors into your loyal customers and that’s what a content style guide helps with.
2. Establishes a Strong Brand Identity
Think of your favorite character from a book or movie. Why do you remember them specifically better than others? Because they stand out with their distinct personality. That’s what a content style guide does for your brand. It creates a personality and identity that makes your brand memorable and sets it apart from competitors.
Creates a Unique Brand Persona: Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.” A content style guide helps in shaping these conversations by clearly defining how your brand presents itself. Consistent branding and a strong brand identity are what increase customer loyalty and trust. This will, as a result, make it easier for your audience to connect with your brand on a personal level.
3. Improves Time Efficiency in Content Creation
We’ve all been there – spending more time than we’d like on tasks that could be simpler. It’s frustrating and feels highly inefficient. The ultimate solution and secret ingredient to efficiency here is a content style guide.
It’s like having a recipe that everyone in the kitchen follows. You’ll be able to make sure every dish turns out just right without anyone having to second-guess the process.
Streamlines the Process: A content style guide saves time for writers, editors, and designers by providing clear guidelines on how to get on with content creation. This reduces the need for extensive revisions and rewrites. Employees usually spend about 1.8 hours every day searching for and gathering information. The solution? A style guide.
Facilitates Faster Decision Making: With a style guide in place, your content creators don’t have to constantly debate over stylistic choices or spend excessive time brainstorming new content ideas. This will help translate that lost time into a quicker content turnaround.
4. Enhances Communication within Teams
Ever played a game of telephone where the message gets jumbled as it’s passed along? Without a content style guide, communication within a team can be like that. The guide acts as a clear channel of communication and makes sure that everyone’s on the same page, quite literally.
Creates a Common Language: A content style guide serves as a reference point for all team members. This creates a common understanding and language. It is especially crucial in teams where members come from diverse backgrounds or are geographically dispersed, like a multinational company with remote employees.
Reduces Misunderstandings: With everyone following the same guidelines, the chances of misunderstandings drop significantly. Literally. Your team will start working together like a well-oiled machine. Chaos and low productivity are all that’ll ensue in its absence. According to a study by Fierce, for 86% of employees and executives, lack of collaboration or ineffective communication are the primary reasons for workplace failures.
5. Increases Working Efficiency
Have you ever been part of a team where everyone seems to be rowing in different directions? It’s chaotic and unproductive, right? A ship can’t follow a set path with its propellers rotating in opposite directions. A content style guide acts as a captain for your content team’s boat to keep everyone synchronized and heading in the same direction.
Streamlined Workflow: A content style guide simplifies your decision-making processes and reduces any back-and-forth discussions. With a clear guide, the amount of time you’ll be spending revising and editing content will drop significantly. This means more time can be devoted to creating fresh content. The ultimate result? A whopping 218% more income.
Clarity in Execution: With clear guidelines, your team members will know exactly what is expected of their efforts and the content they create. This will help in reducing confusion and increase productivity.
6. Helps New Hires and Team Onboarding
Remember your first day at a new job? The mixture of excitement and anxiety? Now, imagine walking into a role with a comprehensive guide that clearly lays out how to communicate as a part of the team. That’s a big sigh of relief!
Accelerating Ramp-Up Time: For new team members, a content style guide is like a road map. It helps them quickly understand the brand’s voice and style. That is the best way to quickly integrate into the team.
Consistent Training Tool: The style guide also makes sure that every team member, regardless of when they join, receives the same foundational training on your brand’s content standards. Nobody will be skipping anything important or learning different ideologies anymore.
7. Improves SEO & Visibility
In the digital world, being visible is as important as being relevant. Here’s where SEO comes into play. After all, nobody wants their brand to get lost in oblivion, right?
Enhances Search Engine Rankings: Consistent and high-quality content, guided by a style guide, is favored by search engines. A report by HubSpot states that companies that blog consistently have seen up to 55% more website visitors. And much of this is made possible with the best SEO practices.
Has Uniform Keyword Usage Guidelines: A good style guide includes proper and practical SEO guidelines. This also includes a consistent keyword usage across all content, which is crucial for improving online visibility.
8. Helps Your Brand Image to Update and Adapt
Change is the only constant. And that is especially true in the fast-paced world of digital content. A style guide that’s rigid and does not adapt is like a tree that refuses to bend in the wind – it’s only a matter of time before it breaks. A flexible, adaptable guide is like a bamboo that can bend with the winds of change but never breaks.
Adapts to Changing Trends: A content style guide is not a static document, it never should be. It can evolve with changing industry trends, audience preferences, and brand evolution. This flexibility makes sure that your content remains relevant and effective over time and in the future as well.
Simplifies Revisions: You may need to tweak and edit your guide due to various reasons (due to a brand update or a shift in industry trends etc etc). Having a central content style guide makes it easier to implement and communicate these changes across the team.
These benefits collectively contribute to a stronger, more cohesive brand presence, both online and offline. By creating a very comprehensive content style guide, you will lay the foundation for a consistent, high-quality communication that will ultimately make your brand shine and succeed like never before.
Unlock the Full Potential of Your Content Style Guide with ContentERP
If you’re juggling the complexities of managing your content – from the chaos of keyword research to the puzzle of team coordination – a good content management and collaboration tool might just be the solution you need. Let’s introduce you to the ultimate future of content management: the evergreen ContentERP.
ContentERP is basically designed to streamline the management of niche websites and blogs. With it, you can focus on what you do best: creating great content, while following your style guide inch perfectly.
Curious to see how it can ease your content management woes? Here’s why ContentERP is a game-changer:
Streamlined Workflow: Organize everything from keyword research to publication in one intuitive platform.
Enhanced Team Collaboration: Easily assign tasks and monitor progress, keeping your team perfectly aligned.
SEO Mastery: Leverage advanced tools for keyword research and analytics to elevate your content’s search engine ranking.
Customized for Niche Sites: Specifically designed for managing multiple niche websites with ease.
ContentERP isn’t just a tool; it’s your partner in content excellence. It empowers you to manage, produce, and track your content effortlessly, making it a must-have tool for serious content professionals like you.
Conclusion
Wrapping up our journey through the importance of a content style guide, these benefits make it absolutely clear to us that a content guide isn’t just all about following some random rules to get a handful of views online. Instead, it’s a proper roadmap to create a distinct, engaging, and recognizable brand voice.
And when it comes to bringing these strategies to life and reaping those benefits fully, ContentERP stands as your game-changing ally.
Imagine having a tool that not only organizes your content but takes it to the next level to make sure that every piece resonates with your audience. That’s the magic of ContentERP.
So embrace the change, step into the world of organized content workflow with your content style guide and ContentERP and watch your brand grow.
In today’s business world, collaboration is the only thread that keeps all your shining ideas, detailed strategies, and goals connected together. As Henry Ford wisely stated, “Coming together is a beginning, staying together is progress, and working together is success.” His philosophy makes perfect sense when we take a look at content collaboration tools – the digital softwares that make your idea actually happen.
This is an era where almost 16% of companies are now working remotely, so the relevance of content collaboration tools has simply skyrocketed. Hence, we felt the need to provide you with our top 8 expert tips to evaluate and choose the content collaboration tools that are actually fruitful for your business.
Are you ready to take your productivity to the next level? Keep reading then.
What Exactly Are Content Collaboration Tools?
In the simplest of words, content collaboration tools are softwares that let you work together with your own team members, regardless of their physical location. These softwares have functionalities that can include file sharing, real-time communication, etc. to help you complete a project in the best collaborative fashion possible.
These tools are act digital meeting rooms where your team will come together to create, edit, and manage digital content. And believe us, they are more common and crucial than you can really think. You see, it’s reported that around 83% of professionals depend on technology for teamwork. So which softwares do they primarily use? The answer is content collaboration tools.
Roles and Functions in Different Industries
In creative industries, these tools assist in developing, reviewing, and finalizing visual content, supporting tasks like graphic design and video editing.
In IT and project management, they help in documenting, tracking changes, and coordinating software development or project planning.
In marketing and content creation, they help with planning, executing, and monitoring content strategies.
Why Are Content Collaboration Tools So Important?
Enhanced Productivity: By streamlining communication and project management, these tools, not just a little, but hugely increase team productivity. McKinsey did a survey recently and came to the conclusion that effective communication and collaboration through social technologies could raise the productivity of high-skill knowledge workers by 20-25%. Imagine raising your profits by this much. Won’t that be a gust of unbelievable and fresh air?
Breaking Location Barriers: There are over 5.3 billion internet users worldwide. Well, that also means teams are often spread across the globe. These tools help you close those distance those gaps and enable your teams to work as if they’re in the same room.
Cost Reduction and Efficiency: By using these tools, you don’t have any need left for physical meetings and travel. And that means a huge cut in operational costs while boosting efficiency.
Why are Content Collabaration Tools are Important
So now we know what content collaboration tools are and their crucial importance, it’s time to know how to choose the best ones for your team. You have to focus on two key aspects: the overall requirements of your team and your budget constraints.
Assess Your Team’s Needs Before Choosing Content Collaboration Tools
Before diving into the tool selection, it’s absolutely crucial to understand your team’s specific needs first. What are your exact needs? What do you primarily require a platform for? File sharing, project management or real-time communication or anything else entirely?
Here’s what you should consider first about your team before choosing your software:
a) Team Dynamics and Workflow
Take an in-depth look at the nature of your team’s work. Are you a fast-paced marketing team that needs a channel for constant communication and rapid content turnaround? Or are you perhaps a part of the software development team that’s looking for some project tracking features? Understanding these dynamics and requirements is crucial to help you decide and choose. Your workflow will tell you what your pain points are.
b) Communication Styles and Preferences
Are you a picky person? What’s your or your team’s preferred style of communication? Instant messaging, emails, or face-to-face meetings? Softwares like Slack or Microsoft Teams offer you various communication channels so they can be used to cater to all of your diverse communication preferences.
c) Team’s Budget – Cost vs. Value
As a businessman, we know your biggest fear is money spent without a purpose or value. Budget constraints are definitely a thing, but you have to weigh the cost against the potential value and ROI of your tool. Free tools might be tempting, but let’s be real. But they often come with limitations in features or scalability so that renders them almost useless.
Here’s what can help you choose:
Scalability and Flexibility: Make sure that the tool you choose can scale with your team’s growth and grow with you. So investing in a slightly more expensive tool that can grow with you and your evolving needs might just be more cost-effective in the longer run.
Trial Periods and Demos: Wanna try first? Many tools offer free trials or demo versions so pick those and see which one fits best for your team before buying it.
Evaluating Features of Content Collaboration Tools
When choosing the best content collaboration tools for your team, evaluating the key features is also crucial. Let’s delve into these features to ensure you make an informed decision.
1. File Sharing and Storage
Think about it: we’re in a world where around 2.5 quintillion bytes of data are created each day. That’s an absolutely mind boggling, staggering amount! And in this sea of data, file sharing and storage are crucial for you and your team in content collaboration.
They make sure that the right information is accessible at the right time and place. Can you imagine the huge boost in productivity when your team members can access, edit, and store files from anywhere at all?
What to Look For: When evaluating file sharing and storage capabilities, focus on:
Cloud-Based Solutions: These offer remote access and enable your team members to work from anywhere.
Security Measures: Data is probably the most sensitive entity right now in the world, that’s a fact. So encryption and secure backup options should be non-negotiable for you.
Storage Capacity: Make sure that the tool you have chosen can handle your team’s storage needs without you having to update your plans or packages.
Large File Handling: The tool should effortlessly manage large files. This is a very common requirement in many projects.
Features of Content Collabaration Tools File Sharing
2. Version Control
Version control is like a safety net of digital collaboration. It gives you a historical record of the project’s progress and enables your team to track any changes, identify who made them, and understand the exact context behind each edit. This feature is crucial if you wanna maintain the document integrity and prevent the chaos of multiple conflicting versions.
In a digital workspace, where 30% of the day is spent searching for information, version control also saves time and keeps a neat historical record of the documents. Time is money, right? Here’s your money saved.
What to Look For: Effective version control systems should offer:
Comprehensive Change Logs: Understanding who made what changes and when.
Restoration Capabilities: Handy for those ‘oops’ moments when you need to revert to a previous version.
Transparency and Accountability: Ensuring that every team member’s contributions are visible and traceable so you know exactly who contributed what to the project.
3. Team Communication
Let us paint a picture for you: A team spread across four continents, working on a single project. Without a smooth communication process, it’s never going to work. You’ll be trying to solve a puzzle blindfolded without any solid communication medium.
Clear and efficient communication directly translates to a successful team collaboration. It will help everyone in your team to stay updated with the project goals and contribute effectively in the best possible way. In the digital age, good communication tools are probably the most effective real-time problem-solving platforms for everyone.
What to Look For: Choose tools that provide:
Integrated Messaging Systems: For quick, contextual conversations.
Commenting and Annotation Features: To enable team members to leave feedback directly on the content.
Real-Time Notifications: To keep everyone updated on project developments and changes.
Features of Content Collabaration Tools Team Communication
4. Project Management
In the world of project management, you get the best out of your team only if you keep the train on the tracks. For a digital content manager, t’s a juggling act of tasks, deadlines, resources and whatnot.
A good content collaboration tool helps you manage this juggling act with grace. You get to make sure that projects don’t just get completed, but shine in their completion. From brainstorming ideas to deadline tracking, these features help your projects progress smoothly, resources are utilized efficiently, and goals are met within set timelines.
What to Look For: A productive project management tool should include:
Task Allocation and Tracking: Ensuring every team member knows their responsibilities.
Progress Monitoring: Offering a bird’s-eye view of the project’s advancement.
Resource Management: Enabling efficient distribution and use of resources.
Deadline Management: Keeping the project on schedule and alerting to potential delays.
5. Integration with Other Tools
In a world where 89% of companies are investing in digital transformation, the integration of various tools in content collaboration platforms has now become a downright necessity for almost all businesses. You can’t have 100 different, standalone softwares every step of the way. So integration will make sure that your content collaboration tool works perfectly in harmony with other applications, be it social media channels, CMS, email tools, or workflow automation like Zapier, HubSpot, Slack, etc etc.
The result? Reducing the need to switch between applications. The effect? Streamlining your workflow and enhancing efficiency.
What to Look For: Here’s what your content collaboration tool should include:
Seamless CMS Integration: Look for content collaboration tools that integrate with popular CMSs for one-click publishing.
Broad Application Compatibility: Your chosen tool should work well with a range of applications, including social media and email platforms.
Workflow Automation: Integration with tools like Zapier can automate parts of the content creation and distribution process, saving valuable time and effort.
Features of Content Collabaration Tools Integration
6. Consider Ease of Use
An intuitive interface in content collaboration tools does not just help you get around with ease, it also lets you adapt and be more productive. A user-friendly interface makes sure that team members can quickly learn the tool without wasting a lot of time. This ultimately improves the overall efficiency of the team.
What to Look For: Your content collaboration tools should be:
User-Friendly Interface: The tool should be straightforward to navigate and use.
Quick Access to Features: Essential features should be easily accessible for all – nothing too complex or hefty.
Ready to Use With Minimal Training: The tool should require minimal training so you’re your team members can get up to speed very quickly.
7. Assess the Security Features
Cyber threats are now steadily on the rise, so for you, the security of a content collaboration tool is non-negotiable. A secure tool protects sensitive data and maintains the integrity of your content and communication.
What to Look For: Your content collaboration tools should have:
Data Encryption: Your precious data should stay safe and encrypted both in use and at rest.
Secure Backup Options: One of the most crucial requirements to protect you against data loss.
Access Controls: To manage who can view and edit documents.
Features of Content Collabaration Tools Access Security
8. Considering Cost
Cost is a crucial consideration for any business tool. It’s not just about the initial price tag; it’s about the value it brings relative to its cost. A tool that offers a flat pricing structure with unlimited users, for example, can be more economical in the long run, especially for growing teams.
What to Look For: The features of your content collaboration tools should be:
Cheaper With Transparent Pricing: Avoid excessively expensive tools or those with hidden fees.
Scalable As & When Needed: The tool should accommodate your team’s growth without significant cost hikes.
Value for Money: Assess whether the features and benefits justify the cost.
So there you have it, our expert tips to choose the best content collaboration tools for your content management lifecycle. Keep in mind what to look for and how to choose these as they might become the very pillars your success will stand on.
Ready to know about the best content collaboration tool now?
Why ContentERP is Your Ideal Content Collaboration Tool
ContentERP is a revolutionary content collaboration software that has been designed to streamline your management of niche websites and blogs. We have focused on creating an exceptionally smooth content workflow so that you can manage the content creation process from keyword research to publication without any hiccups at all.
Streamlined Content Management: Centralize your entire content process from research to publication, perfect for niche site owners and bloggers.
Team Collaboration Made Easy: Assign roles and build teams efficiently, fostering seamless collaboration.
Drip-Fed Content Queue: Keeps your team consistently supplied with tasks, ensuring steady content flow.
Comprehensive Site Management: Control multiple sites from one platform, a game-changer for managing various projects.
Advanced Keyword Research Tools: Improve your SEO strategy with built-in keyword research tools to help you top those search engine rankings.
Insightful Analytics: Gain valuable insights into your content’s performance like your team’s worked hours, expenditure and revenue.
Efficient Time Tracking: A Chrome Extension Time Tracker monitors work hours to help you do a comprehensive productivity analysis.
Hence, ContentERP lets you manage, produce, and track your content effortlessly. And that makes it a must-have tool if you are serious about your business’s growth.
Integrating ContentERP as Content Collabaration Tools
Conclusion
Our digital world is progressing at an unbelievable pace, so selecting the right content collaboration tools may very well be the difference between success and failure for your business. By focusing on the key features of collaboration tools mentioned in this blog, you can give yourself the perfect chance to improve and enhance your workflow productivity in a significant way.
Remember that a tool that meets your team’s needs and objectives is not just a software but an investment in your team’s future success.
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SEO is no longer just about beating the algorithms. It’s now about meeting your audience’s needs and interests, and that’s what the digital age is whispering to us. This online universe has started behaving like a battleground where we see that these niche sites are almost battling for visibility. So optimizing your niche website builder for SEO is like finding the key to an arsenal that’s going to help you win it.
Think of your niche site as a lighthouse in the vast ocean of the internet that’s guiding a specific group of ships — your exact target audience. But how do you make sure your light shines bright enough to catch their eye? This is what this article is about – to give you our top 8 proven secrets and tips to master the art of optimizing your niche website builder for SEO.
Ready to shine brighter and rank higher? Let’s get started.
How to Optimize Your Niche Site Builder for SEO – 8 Practical Secrets
Around 70% of online experiencesbegin with a searchon Google or Bing. So niche-driven SEO has started tilting toward understanding your audience intimately and speaking directly to their needs and interests.
And that’s exactly what Google needs you to set as your preference too.
But how can you, as the content manager of your niche website, make sure that Google is listening to you and fuels your lighthouse to shine even brighter for your audience? These proven secrets are going to help you achieve that authority and rankings.
Understand Your Niche
“Marketing is really just about sharing your passion,” Michael Hyatt once said, and we think he’s spot on. For a niche site builder, this means that you have to explore and know more about your audience. It’s never simply about their demographics, mind you. On the contrary, it’s more about their passions, pain points, and preferences.
Get Insights into Your Audience’s World
Use Analytics as Your Compass: There are tools out Google Analytics 4 that can show you the patterns and trends in your audience’s behavior. They might not give you everything you need on a plate but are good enough to provide a general direction and become a GPS for your content strategy. So use them to gather as much info about your audience’s preferences and likes.
Explore The Power of Conversations: Surveys and interviews will give you a direct line to your audience’s thoughts. What else could be this effective, right? They offer you unfiltered details about what your audience really wants, thinks, and feels and help you create a personalized content plan. We stress this because 56% of the most successful content marketers use personalized content to shape their content strategy.
Find A Customized Approach: Once you know what your audience wants, it’s time to create content that they’ll like on a personal level. Imagine you’re writing for yourself. What would you like to read, know about, and get help with?
Be Open to Change: The digital world is always evolving, and so are your audience’s interests. You have to keep a keen eye on your analytics to make sure that your content stays relevant and engaging.
Understand Your Niche
Choose the Right Keywords
“Words are, of course, the most powerful drug used by mankind,” Rudyard Kipling once said in a humorous tone. But now, when SEO is the primary thing here, this couldn’t be more accurate for a niche website builder. The right keywords are going to be the keys that will unlock the potential of your niche site.
Don’t think of them as just words because they are like a path for your website which your audience will walk on to reach your content.
Why Keywords Matter?
The Heart of SEO: Keywords are the actual solid foundation of SEO. What they do is that they guide search engines in understanding the focus of your content and then help to match it with the queries a user puts in. Why do they matter? Well, Ahrefs say that 90.63% of pages get no organic search traffic from Google AT ALL because of ineffective keywords.
Driving Targeted Traffic: The right keywords ensure that your site attracts the right audience. So they are basically acting like the sign posts that tell the audience the direction of your website.
Strategies for Finding Your Keywords
Understanding Search Intent: Wanna choose the best ones? Start exploring the intent behind the searches. Are your potential visitors looking to buy, learn, or solve a problem? Personalize your keywords to match this intent because that will connect your content and your audience.
Using Keyword Research Tools: Tools like SEMrush and Ahrefs offer you a lot of insights about keyword trends, search volumes, and competition levels. So use them for thorough keyword research as they will give you the stats for your most effective KW choices.
Balancing Broad and Long-Tail Keywords
The Mix of Range and Specificity: Short-tailed keywords attract a wider audience but here’s a catch – they have a much higher competition. Long-tail keywords (specific, often longer phrases) have less competition and can drive more targeted traffic. So keep an intricate and detailed balance according to your strategy.
Regular Review and Adaptation: Keyword trends can change. What’s popular today might not be tomorrow. Regularly updating your keyword strategy ensures that your site continues to rank well and attract the right visitors.
Choose the Right Keywords
Create High-Quality Content
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.'” – Jamie Turner. This quote perfectly shows us what the goals should be for a niche website builder – create high-quality content for the niche site.
The Ingredients of Top-Notch Content
Content Should Address Needs: Your content should be a solution finder, there’s no other way. It should feel like a one-on-one conversation with your reader. According to HubSpot, 47% of buyers view around 3-5 pieces of content before engaging with a sales representative. So why not create better content to attract them right away?
Keep It Original and Authentic: In a world filled to the neck with content, originality is what will set you apart. Authentic, genuine content builds is able to trust and establishes your site as an authority in your niche. So find the best angles and brainstorm for ideas if you have to. As a bonus, you should know that Google’s algorithm also favors unique content, which can improve your site’s SEO ranking.
Writing That Solves a Problem
Follow a Narrative-Driven Approach: Everyone loves a good story, and we do too? Your content should also have narratives that your audience knows and can relate to. This approach can transform a mundane topic into an engaging, memorable experience.
Create Visual and Interactive Elements: Also try to enhance your written content with relevant images, infographics, and videos. A visually attractive change is always welcomed by the human eye, right? Also, these elements can increase user engagement and time spent on your site – also some key factors in SEO rankings.
Create High Quality Content
Optimize Your Site Structure & Speed
“A user interface is like a joke. If you have to explain it, it’s not that good.” Martin LeBlancnever realized he’d highlighted a glaring and common problem of the today’s niche website builder – low quality site structure and speed.
Your site’s structure should have a very clear map that guides your website’s visitors effortlessly to where they wanna go. Your site speed will ensure that they don’t leave your site before they get there. In addition, they are also helpful in SEO rankings.
Streamline Your Site Structure
Create a Logical Navigation: Your site’s navigation should be intuitive and logical if you wanna make any impact at all. A well-organized site structure makes it much easier for search engines like Google to crawl your site and index your content in an effective and authoritative way.
Optimize For Mobile Responsiveness: Mobile devices are now responsible for almost half of the web traffic worldwide. People love to have everything in their hands now so having a mobile-responsive site is no longer optional. You have to optimize it accordingly. Google also prioritizes a website’s mobile version for ranking purposes.
Speed Is Your Key
Faster Load Times Mean Better Engagement: Site speed is a very crucial user experience factor. A delay in page response can result in a 7% reduction in conversions, according to Neil Patel. Loss of million for some businesses like e-commerce sites if we look at the extended periods, don’t you think? So optimize images, use browser caching, and minimize HTTP requests for better site speed.
Regular Audits and Updates: Start using tools like Google PageSpeed Insights to regularly audit your site’s speed. Make sure that you are implementing their recommendations to keep your site fast and efficient.
Optimize Your Site Structure Speed
Build High Quality Backlinks
“Backlinks,” as the digital marketing sage Neil Patel says, “are the backbone of SEO.” That’s because they act like endorsements and tell search engines that your site has some quality information. As such, building good quality backlinks for a niche website builder is an art that you should master.
Visual Assets: In the world of link building, a picture speaks a thousand words and then some. Visual assets like infographics, charts, and graphs work like eye-candy as well as act like link magnets for your content. A study by Backlinko revealed that certain types of content, including visual posts, tend to generate more backlinks. So, by creating visually appealing content, you’ll have a higher chance to get more backlinks.
List Posts: The beauty of list posts lies in their simplicity and informative format. Usually, list posts perform better than any other content formats in terms of backlinks because they have a very straightforward format which makes them highly shareable and linkable.
Original Research and Data: When you offer something unique, like original research or comprehensive data, you’re providing value that can’t be found elsewhere. This makes your site as a go-to resource for all others and encourages other sites to link to your findings.
Guest Blogging: While some may argue that guest blogging has lost its charm, for us, it remains an effective way to build backlinks. But you have to do it on reputable, relevant sites. Strictly avoid spammy practices and focus on providing genuine value through your contributions.
Leveraging HARO (Help a Reporter Out): This platform connects journalists and bloggers with expert sources. Here, you can respond to relevant queries and can get high-quality backlinks from authoritative news sites and blogs.
Using Statistics for Link Building: Creating a statistics page based on data-driven insights can be a goldmine for this purpose. Bloggers and journalists are often looking for reliable stats for their articles so they will likely link back to your original source.
Build High Quality Backlinks
Optimize Your Images and Videos
You may have heard that content is king but engagement is queen, right? This seems especially true for visual content when we take a look around at search engines and social media. So how can you ensure more engagement as a niche website builder?
Optimize Image File Names and ALT Tags: Use descriptive, keyword-rich file names and ALT tags for your images as this is the best way to get found on search engines. This allows the search engines to understand and rank your images and also improves accessibility for users in case there are any image loading issues.
Compress and Optimize File Sizes: Large image and video files can slow down your site and they will then negatively impact user experience and SEO of your site. The solution is to use tools like Adobe Photoshop or free online compressors as they can to reduce file sizes without compromising quality.
Leverage Responsive Images: make sure that your images are responsive. This means that they adapt to different screen sizes and resolutions. This will improve the user experience of your website, especially on mobile devices.
Use High-Quality and Relevant Visuals: Quality matters. ALWAYS. High-quality, relevant images and videos will increase user engagement, time on site, and likelihood of sharing. All of this will positively impact your SEO.
Video SEO: Just like images, videos need to be optimized too. Use descriptive titles, tags, and descriptions. You can upload your videos on platforms like YouTube to drive traffic to your site as well.
Optimize Your Images & Videos
Use Social Media for Promotion
Social media and SEO can also work together to improve your online presence. Keep in mind that social media doesn’t directly contribute to SEO ranking but it can definitely bring in more traffic and brand awareness for a niche website builder.
Creating Link Opportunities: By sharing content on social media, you will be able to reach a wider audience. This will also creating opportunities for backlinks. When people discover your content on social platforms, they might reference it on their websites, hence improving your SEO through backlinks.
Increasing Brand Awareness: A strong presence on social media platforms like Twitter, Instagram, and LinkedIn is what you need to boost your brand recognition and authority. Engaging content that helps your audience will encourage them to share and discuss it, and this will contribute to a positive brand image for you.
Optimizing Social Media Profiles: Integrate SEO practices into your social media content. Include keywords in your profile and posts to make it easier for your users to discover your content. Platforms like Pinterest and YouTube can help you get found if you use good keyword optimization techniques.
Encouraging Employee Advocacy: Here’s something not many niche website builders do: use the employees’ networks to share and engage with content. Do it for your own site. This will expand your reach and can impact your social media performance as well.
Use Social Media For Promotion
Monitor Your Analytics Regularly
Regularly monitoring the website’s analytics is something that is extremely crucial for a niche website builder to understand the performance of content during its entire lifecycle and also identify any areas to improve. You can use analytics tools like Google Analytics to help provide feedback about the traffic, user behavior, and the effectiveness of your SEO strategies.
Track Traffic and Engagement: Keep an eye on metrics like page views, bounce rates, and time spent on your site. This data will help you understand user engagement and the overall effectiveness of your content.
Evaluate the Source of Traffic: Understand where your traffic is coming from (social media, direct searches, and referrals) and further fine-tune your marketing strategies based on that info.
Assess Content Performance: Use analytics to determine which pieces of content are performing well. This can guide your future content creation efforts so you can set your focus on topics and formats that your audience likes and engages with.
Set and Monitor Goals: Define specific goals within your analytics tools, like increasing traffic from a particular source or improving conversion rates. What’s more important, in our opinion here is that you should also keep tracking your progress and make any changes accordingly.
Monitor Your Analytics Regularly
So there you have it, secrets a niche website builder should follow to get any fruitful results and make sure that the efforts do not go in vain. But that’s not all because we are about to mention something else that will help you achieve your goals sooner in a much more efficient manner – our revolutionary software ContentERP.
Why ContentERP is Your Ideal Companion for Your Niche Website
ContentERP is a game-changer centralized content management platform in the world of niche website building that offers a comprehensive solution to streamline every phase of your content management lifecycle.
Here’s how ContentERP seamlessly transforms the way you manage your content, team, and business.
Streamlined Workflow: Manage all your content under one roof – from content strategy to publishing across various channels.
Keyword Research Integration: Save time with built-in keyword research tools
Team Collaboration and Management: Easily build and manage teams.
Efficiency and Consistency: Save time with an easy scheduling feature.
Compelling Reasons to Choose ContentERP:
Maximize Efficiency: Automate and streamline your content strategy, saving valuable time and resources.
Improve Engagement: With integrated tools, ensure that your content is seen and engages and converts your audience.
Data at Your Fingertips: Make informed decisions based on analytics, enhancing the effectiveness of your digital marketing campaigns.
Why is ContentERP Your Ideal Companion For Your Niche Website
Conclusion
See, optimizing a niche site for SEO primarily involves a balance of content strategy, social media expertise, and analytical mindset. It’s never just about pumping more and more content without any effective strategy. And the key takeaway for us? Success in the digital world is never just about the content but also about how smartly you distribute, analyze and improve it.
And in this digital age where we are competing for every single click, using a tool like ContentERP becomes an absolute necessity – especially for a niche site builder. If you’re ready to take it to the next level, make every piece of content count, and truly understand what your audience wants, then it’s time to start using ContentERP.
So sign up today and start a content journey that actually makes a difference out there. We are waiting for you on top of the search rankings.
