“Plans are worthless, but planning is everything,” Dwight D. Eisenhower once said. And that’s exactly how crucial the “planning” part is for each journey. And this is especially true in the digital world of content creation. 2024 is becoming more and more competitive so content planning is now not just a necessity but has become a cornerstone of success. How, then, can we create a winning content strategy? The answer lies within a well-structured blog content calendar.
Imagine having a crystal ball that not only predicts the future but also allows you to use it to your advantage. A blog content calendar is just that because it helps you create the type of content that your audience actually wants to watch and listen to.
Let’s reinforce the art of content planning with our top 5 secrets to create an irresistible blog content calendar that’ll bring a revolution in your content strategy. Ready? Let’s get started.
Why Is a Blog Content Calendar Your Strategy’s Backbone
The content creation process is never random. You have to plan and organize it properly for it to make the desired impact. Nothing’s more suitable and helpful for content distribution and execution than a well-crafted blog content calendar.
Here’s how it help you in your digital marketing journey:
Strategic Vision
A blog content calendar acts as a strategic map that guides your content creation with precision and a solid goal you want it to achieve. It helps you make sure that every piece of content has a specific purpose and is not thrown at your audience out of the blue without any aim. Hence, it is what perfectly aligns your content with your overall business objectives.
Consistency & Relevance
“Consistency is the hallmark of the unimaginative”. In the blogging world, Oscar Wilde’s quote relates directly to retaining your audience and improving your SEO. A blog content calendar helps you to stay consistent, avoid missing your deadlines and maintain a steady flow of content that then keeps your audience engaged and your blog relevant in Google’s eyes.
The Statistical Advantage of Having a Blog Content Calendar
Consider this: 73% of B2B companies use content marketing, but only 40% have a documented strategy. Those with a developed content marketing plan are more effective. So why are the rest of the 60% companies failing to achieve their digital marketing targets? The answer is simple and straightforward: they don’t have a well-crafted strategy aka a blog content calendar.
In a world where content is king, a content calendar is the throne upon which it sits. It is what helps you take your strategy from ordinary to extraordinary.
5 Secrets to Create an Irresistible Blog Content Calendar
With each passing day in 2024, the art of content planning is becoming more and more critical for the success of any blog. So how to create a blog content calendar that will ultimately help you build a blog that not only ranks high on SERPs but also resonates deeply with your readers?
Let’s tell you about some proven secrets that’ll help you create an irresistible one.
1. Get to Know Your Audience
Imagine you’re crafting content or a product not just for the masses but for someone specific, a friend even. To get it across the line of sales/engagement or whatever your marketing objectives are, you have to hit the sweet spot where what you offer and what your audience seeks align perfectly.
For that to happen, you have to know exactly who your audience is. But how would you identify them?
Dig into the Data
Have you ever sat down and caught up with an old friend? Using the past data you have on your audience to know about them is almost similar. What do they like? What have they engaged with in the past? For instance, a whopping 56% of bloggers see social media as their top traffic source.
This stat is a game-changer, right? It tells you what you have to do and which platforms to target and mediums to use to know your audience.
Feedback is Gold
Direct feedback, be it surveys or social media interactions, can give you insights no amount of guessing ever can. You have to ask, listen, and then act on what your audience tells you. That’s the only way to succeed in your objectives when you are about to create a blog content calendar.
If they want funny content, give them something hilarious to remember. If they want data driven podcasts, cater to that need.
2. Set Your Content Goals & Style Guide
Now, just like you plan for a journey before you undertake it, you finalize your content goals and style guide in a similar way. You wouldn’t set off without knowing your destination, would you? So here’s how you come up with specific goals and style guide that your blog content calendar will help you achieve:
Be SMART About It
Specific, Measurable, Achievable, Relevant, and Time-bound – these are what your goals should follow. Be very specific about what you have to do, how and when. SMART goals will help you achieve at least 10 times more than any generic goals. Don’t just shoot in the dark without any set objectives as it would only frustrate you while your resources go to waste in failure.
For example, a casual goal could be to increase your blog traffic. However, setting a target to increase it by 505 within the next 6 months would be a SMART goal. Notice the difference in how the SMART goal is more specific, measurable and bound by time?
Align with Audience Needs
Your style guide and goals should reflect exactly what your audience is looking for in your content. Your content should solve the problems of your audience, answer their questions and provide them with some real value. By doing this, you will make sure that your content attracts their attention and keeps them loyal to your brand.
Your style guide should have a similar tone, quality and consistency across all your content types for your audience. That way, they will know what to expect from your content.
3. Conduct a Content Audit
“Audit” might sound like a really tedious task but it’s actually a kind of treasure hunt. In a content audit, you have to see what content gems are still working and which of your past pieces don’t reflect your current strategy or audience’s interests. The main purpose of auditing is for you to identify the areas in which your content can improve
Make a Spreadsheet List
First of all, create a spreadsheet and list all your content pieces there that includes the URL, title, publish date and other info. This will give you a clear view of what you have. Catalog your content as much as you can. What topics have you covered? Which ones have never been updated?
Analyze and Refine Your Content
Look at how each piece performed. Did it engage your audience? See which posts have the most engagement or conversions. Use your findings to refine your content strategy. Identify the content that you should update/evolve.
Delete the irrelevant ones if you don’t need them. Maybe there’s also a topic that you have never written about or a content format your audience loves, so follow them to create something new.
Your audit will tell you what you have to do at present and in the future for your content to remain relevant and engaging. Here’s our tip: Keep auditing your content regularly over its whole content management lifecycle to keep it fresh and relevant.
4. Brainstorm Content Ideas: With Your Audience Feedback
Did you ever simply sit down for coffee with a friend and just… talked? Well, that’s exactly how brainstorming any new content ideas for your blog content calendar should feel like. Now is the time to come up with something that your audience needs, almost as if they’re right there with you.
Use Public Platforms to Know Your Audience’s Needs
Start with what’s already out there. Platforms like Quora, Reddit and even the comments section on your blog or social media can tell you a lot about what your audience likes or not. What are the problems that they’re facing? What challenges are they trying to overcome? Put all of these pieces together to help you see the bigger picture and then create content that addresses these pain points.
Conduct A Good Keyword Research
One of the best ways to generate some new content ideas is to go for a keyword research about topics you have in mind. Tools like Ahrefs or Google’s Keyword Planner will help you understand what your audience is searching for.
Did you know, for instance, that long-tail keywords can improve your conversion rate and relevance to your target audience? So by using such keywords, you can attract more traffic to your site and sell more.
Find Content Ideas on Social Media
Social media isn’t just for scrolling, mind you. It’s a goldmine for content ideas for those who are willing to explore it. Keep an eye out for trending hashtags or topics that can tell you about your next topics. A thread or a trend that matches your content goals and brand can be converted into a blog post or video to attract more traffic towards your website.
5. Create an Editorial Blog Content Calendar
An editorial calendar is a tool that will help you plan and organize your blogs and their topics/keywords well in advance. It works as a scheduler and your content roadmap. It includes the title, publish date and the outlines of the content you have to publish and when.
Here are the steps you should follow to create one:
Start with a blank calendar
For this purpose, you can simply use a spreadsheet, a dedicated editorial calendar tool or even a physical calendar to create your editorial calendar. Just make sure that you have enough space to add all the details about each post, such as the title, topic, author and due date.
Add key dates
Now add all the important dates without leaving any behind. Include all such days like public holidays, events etc. This way, you will be able to make sure that you don’t miss any important deadlines.
Brainstorm topics
Remember the ideas you collected from your audience research and content audit? Now is the time to create a list of new blog topics using them all. And while you are finalizing your topics, you’re your focus primarily on what your audience wants to read about, what’s currently trending and what topics you haven’t covered yet.
Assign topics to dates
Once you have created some new topics, now is the time to assign them specific dates on your editorial calendar when you will create content on them. Here’s a pro tip: try to balance the topics so that you have a mix of evergreen and timely content.
Fill in the details
Now add all the remaining details that you had left behind earlier such as the author, target keyword, and due date for each post on your editorial calendar.
Pheww… There you go with how to create an irresistible blog content calendar. But wait, there’s more – much more. We have saved the best for the last. Keep reading.
Make Content Creation Feel like a Breeze with ContentERP
Content creation is much more hectic and time consuming than you think. Endless spreadsheets, messages being sent on various communication channels, keeping up with your team while you follow your blog content calendar – it’s nothing less than mental exhaustion. That’s why we came up with an ingenious solution: ContentERP.
ContentERP is your all-in-one content management tool. It simplifies your workflow and brings everything from keyword research to content publication all in one place. With ContentERP, you can organize and assign tasks to your team in real time without wasting hours and hours. This will help your team become more productive and achieve a smooth and uninterrupted content flow.
Some of the key features of ContentERP include:
Streamlined content creation process – from keyword research to publishing.
Team management with role assignments.
A “Drip-Fed” content system for a steady production.
Centralized management for multiple niche sites.
In-built keyword research tools.
Insights and analytics for tracking team performance and financial metrics.
Chrome Extension for easy time tracking and payroll management.
So, say goodbye to the mess and hello to organized, stress-free content management with ContentERP. It’s less of a tool and more of a partner that will help you on your way to success in the content world.
Conclusion
Your creativity and consistency are the foremost qualities you’d require to succeed in the digital world with a top-notch blog content calendar. It should be a very strategic approach that’s supported by good planning, detailed analytics and an understanding of your audience’s needs.
This is exactly where ContentERP shines. It gives you the clarity and efficiency you so need to achieve those content marketing goals. With ContentERP, you will be able to optimize your content production process and succeed in your industry like no one ever did before.
This blog shows us that the path forward is clear: you have to fulfill the needs of your audience in order to achieve your marketing goals with a blog content calendar. And the power of ContentERP is what will help you to face the challenges and make use of all those opportunities of content marketing in 2024.
Have you ever wondered why most of the bigger brands keep thriving for decades? No? Well, it’s never just the quality or innovation that keeps them on top – it’s a well-organized, well-crafted marketing plan. In this era, simply writing a good marketing plan table of contents and being done with it is never enough. Instead, you have to have a proper roadmap and a plan to tell a story of your brand in a way that you can achieve your goals.
Imagine sitting down for coffee with your audience, listening to their pain points, understanding their needs, and only then creating a plan that feels like a conversation with them, not a sales pitch. That’s what we’re aiming for in this guide – create a solid table of contents for your marketing plan.
Ready to take a look at how success works? Let’s get started.
How to Create an Irresistible Marketing Plan Table of Contents in 2024
Did you know that in the last year, businesses with a clear, data-driven marketing strategy outperformed their competitors by almost 20% in customer engagement and sales? You see, they didn’t just have a marketing plan with some shiny table of contents. Instead, they had a plan that spoke to their audience in a language they understood and appreciated.
So, let’s get the cameras rolling for a persuasive executive summary, one that actually sounds practical – the first part of your marketing plan’s table of contents.
1. Executive Summary: A Quick Overview of Your Plan
Think of the Executive Summary as the handshake that introduces your entire marketing strategy. It’s where you make a strong first impression and set your tone for the detailed narrative that’s about to unfold. Here’s what it should include:
Give an Overview of Your Business and Product
Begin with a quick but engaging overview of your company. With businesses spending an average of 11.4% of their total company budget on marketing in 2024, you have to position your company’s role and offerings in this competitive business world right from the start.
Define Your Goals and Strategies
Here, outline your primary marketing goals for the year. For instance, the ad spending of just three industries (retail, consumer packaged goods, and financial services) will be expected to account for over half of the digital ad market.
So you also have to highlight how your digital strategy goes along with this trend – will you be following the same trend or have your own strategy?
Address the Core Problem
You should also be able to clearly define and know the main challenge that your marketing strategy aims to tackle. Considering that 73% of consumers are looking for a personalized shopping experience (Salesforce), your plan could focus on how you intend to meet this demand.
Show Your Unique Value Proposition
What makes your product or service stand out? You should clearly know that. Companies that focus on their customers’ experience grow and make 60% more profit than companies that don’t. See the stark difference? So stress on how your product or solution focuses on this customer-centric aspect.
Summarize Budget and KPIs
A concise overview of your budget and KPIs is extremely essential here. We’ve seen that ROI remains a top priority and KPI for most of the marketers and many of them measure the success of their campaigns through this metric. Will you also use this to track the efficiency of your strategies? The budget also needs to be finalized and costs be mentioned.
Mention Outline of the Plan
Offer a brief overview of each section of your marketing plan. It should just be enough to create the reader’s appetite for the detailed strategies that follow.
And now, onto the business overview.
2. Business Overview: Understanding Your Business Landscape
Imagine your business as the main character in the story of your marketing plan. The Business Overview section is where this character comes to life. It should not just be a dry description of what you do, but instead should tell who you are, what drives you, and how you fit into the larger market of 2024.
Focus On Your Company
Start by setting the scene. What’s your business about? What’s the mission driving your brand? 89% of consumers stay loyal to brands that share their values so it’s very crucial that you define what stands at the core of your business too. Your customers should know about your values.
Explain Your Product/Service
Here, throw some light on your products or services. How do they meet the needs of the current market? From what we have seen, personalized customer experiences are going to be the norm by 2024 so also show how your products or services go along with this trend.
Clarify Market Position and Competitiveness
Where does your business stand in the grand market scheme? The digital marketplace is quickly becoming very crowded and e-commerce sales are projected to hit $6.9 trillion by 2023. Hence it is important for your business’s success that you understand your position and your competitors’ weaknesses.
Describe the Historical Context and Evolution
Tell your customers about the business’s journey. How has it evolved and met the changing market demands? Technology and consumer behaviors are changing quickly, which will push you to show your adaptability in your marketing plan table of contents.
3. Target Market: Knowing Your Audience
When you step into the world of your target market, you enter a new city. You need to understand not just the layout but also the culture, the people, and what makes them tick. In this crucial section, you dive into the art of identifying your audience, going beyond mere demographics to the psychographics that truly define them.
Identify Your Audience
Traditionally, businesses are known to have almost always focused on demographic data – age, gender, income. But in 2024, you have to dig much deeper and understand the lifestyle, interests, and values of your audience.
Why? Because 63% of customers say they only buy products and services that matches values, or ideals. You won’t want to miss out on those 63% then, right? So who is your ideal customer? What are their daily challenges and their digital behavior?
Know the Persona of Your Target Market
This is where you get into the psyche of your market. It generally covers various aspects like attitudes, interests, personality types, and more. For instance, Salesforce found out that 57% of consumers are usually more than willing to share any personal information if they get any personalized experiences in return.
So do you intend to use this important information for your target market’s expectations? How do their values match with your brand? Understand your target market in this detailed manner as this will help you to customize your marketing strategies perfectly so you could connect with your audience.
4. Marketing Objectives: Defining Your Goals
And now we dive into one of the most crucial aspects of your marketing plan table of contents; your clear, achievable goals and objectives.
Set Clear, Achievable Goals
In 2024, you should expect digital marketing to dominate even more. So you have to set clear goals to guide your marketing ship to the shore in the right direction. According to a study by CoSchedule, marketers who set goals are 376% more likely to report success.
Hence, your goals also need to be specific, measurable, achievable, relevant, and time-bound (SMART). For instance, instead of having a vague and confusing goal like “increase brand awareness,” set it to “achieve a 20% increase in brand mentions on social media by Q3 2024.”
Create Compelling Content
Content is basically the vehicle that will carry your marketing plan to the top of success. So your content should serve your goals no matter what, be it funny, engaging, informative, professional or whatever. As per the Content Marketing Institute, 72% of successful B2B marketers focus on creating content that builds audience trust. Hence, it’s the content that’ll convince your audience more than anything else.
So ask yourself; does your content drive engagement? Does it inspire your audience to take action? Is it boosting your SEO efforts?
To create a very practical and sound marketing plan table of contents in 2024 is in itself a challenge. Effective marketing strategies feel like you are putting a puzzle together. Each piece of that puzzle will represent a different aspect of your brand in the market so they all have to be cohesive and effective. Here’s how they should be created:
Accept the Digital Progress
The digital world is seeping more and more into our daily lives so your strategies need to take advantage of that. For instance, video content continues to be king. And a HubSpot report says that more than 50% of consumers want to see videos from brands. How can your brand use this to its advantage?
Improve Personalization and Customer Experience
Personalization is not just a luxury but a necessity now. We’d already mentioned that 65% of customers expect companies to understand their needs and expectations so how will your marketing strategies fulfill this demand for any personalized experiences?
Go For Sustainable and Ethical Marketing
Consumers are slowly and steadily becoming more and more conscious of their impact on the planet. According to a Nielsen study, 73% of global consumers say they would definitely or probably change their consumption habits to reduce the impact on the environment. Are you going to follow that growing trend as well in your marketing plan table of contents?
So all of these practices will give you a somewhat vague picture about how you should be sculpting your marketing strategy. There are no hard and fast rules but at least base your steps around your customers and keep the futuristic trends in mind.
And now we move on to what’s going to drive those strategies: finances.
6. Budget: Planning Your Finances
Remember this forever: budgeting is the lifeline of your marketing plan. “Budgets are not financial constraints but rather a reflection of strategic decisions”, and this is so true when you see bigger brands getting something fruitful out of their marketing efforts while smaller businesses keep burning cash fruitlessly just because of their ineffective marketing plan table of contents.
In 2024, your budget is what’s going to clearly indicate your priorities and goals. A budget for your marketing plan will dictate the scale, scope, and potential impact of your marketing efforts.
So, how do you allocate your budget wisely? When deciding on your budget, consider factors like:
Revenue-Based Allocation
Make sure that your budget is a percentage of your revenue. This method will let you grow quickly and see to it that your marketing efforts scale with your business growth.
Goal-Oriented Budgeting
Your budget should follow some specific marketing objectives. What’s your exact goal? Do you want to break into a new market or solidify your position in an existing one? Your financial commitment should follow and reflect these ambitions.
Competitive Benchmarking
Keep a very keen eye on your industry’s standards. Try to get to know much your competitors are investing in marketing and then use this data to form your budgeting decisions. Remember, a well-planned budget is always kept flexible. That’s because it has the ability to adapt to market trends, unexpected opportunities, and all other inevitable factors.
7. Implementation Plan: Putting Your Plan into Action
“The best-laid plans of mice and men often go awry,” as John Steinbeck put it. The same is true for the marketing plan table of contents. A top notch strategy on paper would mean very little if it is not implemented properly.
This section of your marketing plan is where you turn your strategy into actions. Consider this a checklist to bring your marketing plan to life:
Assign Responsibilities
Clearly designate who does what. Assigning specific roles and responsibilities will help you dish out a sense of authority and accountability and keep your plan on track.
Establish Timelines
Always, and we mean always set realistic deadlines for each stage of your plan. Never go for something that’s downright or at least obviously unachievable. This will help you keep your momentum going. Moreover, it will also provide a clear roadmap for your team.
Develop a Budget
Assign resources very wisely across various marketing channels. In 2023, digital channels saw a significant budget increase that basically showed how their importance is increasing. So make sure that you are also following those trends and your budget allocation is right on point.
Identify Metrics for Success
Define what success would look like for your brand. Is it increased website traffic, higher conversion rates, or improved customer engagement? What is it? Once you have decided, then choose KPIs that align with your goals.
Create a Communication Plan
Keep everyone in the loop. A good communication plan makes all stakeholders stay aware of progress, changes, and results.
The implementation plan is more of a living document than a simple journey. Be prepared to change it and adapt as you gather data and insights. In the words of Bruce Lee, “Be like water.” Your ability to adapt will ultimately decide the success of your marketing plan.
8. Evaluation and Control – Improving the Strategy
“However beautiful the strategy, you should occasionally look at the results,” Winston Churchill once wisely said. And look at how true he is when we see that results are probably everything that actually matters in a marketing strategy.
The Evaluation and Control section of your marketing plan makes sure that your compass (your KPIs) is working perfectly well and you’re still on course towards your destination (your marketing goals).
How do you know if your marketing plan is working? It’s all in the metrics. So include:
Regular Performance Reviews
Try to evaluate your strategy and your marketing activities on a regular basis. Are they yielding your set or desired results? Are your content collaboration tools working in unison as well?
KPI Tracking
Keep a close eye on your Key Performance Indicators. Do they follow any of the success metrics you had set?
Feedback Loops
Create channels for feedback from all stakeholders. This could include (but is not limited to) customers, team members, and partners.
Remember that the goal of evaluation and control is not just to measure success but also to identify areas for improvement.
Examples of Success with Great Marketing Plan Table of Contents
“Success leaves clues,” Tony Robbins famously said. So when you are creating your marketing plan table of contents, one of the best ways to succeed is to learn from those who have already mastered the art.
Let’s look at some real-world examples of effective marketing plan structures.
Handled’s Growth with HubSpot
Handled is a company that specializes in moving and home services. They experienced remarkable growth by using HubSpot’s CRM from zero to 121 locations. Remarkable, isn’t it?
But there was a solid reason behind it all – a customer-first strategy. Handled focused their marketing strategy and plans on solving customer problems efficiently with the help of HubSpot’s tools and that’s what took them to the pinnacles of success.
The case study shows us the value of having a strong goal and then achieving it by using any suitable system or roadmap to manage customer interactions and streamline operations, hence resulting in a huge success in a short period.
Converse’s Instagram Engagement
Converse is an iconic shoe brand. They also achieved an extraordinary engagement rate on Instagram that was significantly higher than its competitors, including Nike.
Specifically, they had an organic engagement rate of 1.79%. This was over 15 times higher than Nike’s.
Woahh, right?
And this success was all due to their strategy that included collaborating with influential creators and artists, such as Tyler, the Creator. One of their posts promoting a new collaboration shoe got over 183,000 likes in just a few weeks.
Converse’s approach shows us how effectively they used influencer marketing and creative collaboration as the focus of their marketing strategy on social media platforms.
So you see, most of the success stories we see are based on having solid plans and revolutionary SaaS softwares to complement those efforts.
Now, we are going to introduce you to another groundbreaking and innovative content management software that’ll help your marketing plan table of contents to be much more effective and practically viable.
ContentERP – Your Personal Assistant and Guide to Ultimate Success
Creating a killer marketing plan feels like putting together a 1,000-piece puzzle, right? It’s delicate, detailed, and you really need to see the big picture to make it work. This is where ContentERP shines. It’s like that friend who jumps in and helps you sort the puzzle pieces – in this case, your content.
But how exactly?
Well, with ContentERP, all those bits and pieces of managing content – from brainstorming ideas to searching for keywords to hitting the publish button – come together seamlessly.
You’ll be in the pilot seat of the control tower for your content strategy, have a clear view of what’s happening and know exactly where you’re heading.
Streamlined Workflow: Organize everything from keyword research to publication in one intuitive platform.
Enhanced Team Collaboration: Easily assign tasks and monitor progress, keeping your team perfectly aligned.
SEO Mastery: Leverage advanced tools for keyword research and analytics to elevate your content’s search engine ranking.
Customized for Niche Sites: Specifically designed for managing multiple niche websites with ease.
If you’re ready to improve your marketing plan and transform the way you handle content, ContentERP is waiting to be your partner in this journey.
Conclusion
So in our journey through the art of creating an irresistible and a practically viable marketing plan for 2024, we’ve seen that setting clear objectives and then implementing those strategic actions is all that matters the most. Each element plays its crucial role in shaping a responsive marketing plan that’s bound to deliver results sooner or later.
As we’ve also noticed, the success of such a comprehensive plan often revolves around effective content management. And this is where ContentERP becomes an invaluable ally.
So, as you’re plotting out your marketing plan table of contents and thinking about how to make your content stand out, remember ContentERP not just as a tool but your strategic partner in bringing that plan to life.
Think less chaos, more clarity. Less stress, more success. That’s the ContentERP way. So sign up today and start running towards bigger accomplishments.
Imagine scrolling through your feed, and there it is – a post that makes you chuckle. That moment of laughter? You are going to remember that for some time. But how to create funny content for social media that sticks and why should we even care about creating it? Well, it’s all about making connections and leaving your brand’s lasting impression.
Laughter, they say, is the best medicine, and in the world of social media, it’s also the secret sauce for your brand going viral. So if you want to use that laughter on social to improve your brand’s appeal and reach, you are in for a treat as in this in-depth guide, we’ll explore the top 20 strategies and techniques that experienced content creators, like us, use to create absolutely hilarious social media content.
Let’s get your audience smiling now, shall we?
Why Create Funny Content on Social Media: Here Are 6 Main Reasons
Humor is like that person at the party who knows just what to say to break the ice. It’s approachable, relatable, and, most importantly, memorable. When you include it in your social mediacontent, you’re not just posting; you’re engaging. So as a digital content manager or creator, here’s why you should know why to create funny content:
• Laughter Is Your Free Marketer
It’s simple. People love to laugh. Humor can turn your brand from just another name in the crowd into someone’s go-to for a good time. And when people find something funny, they want to share the joy. Research shows that humor can increase content sharing by up to 43%. That’s absolutely free marketing, folks!
• Funny Posts Are an Engagement Goldmine
Let’s be real, who doesn’t want more likes, shares, and comments? You must have noticed that most of the content your friends or family share in the groups is humor, right? So humorous content is like a magnet for engagement. It’s the kind of content that makes people hit ‘share’ and say, “You’ve got to see this!”
• Humor Helps You Stand Out
You would hate your audience to scroll past your posts without any interactions. In the vast ocean of social media, being funny is like having a bright, colorful sail and floodlights all around your ship (your social media page). It makes you stand out. When your content is funny, it sticks in people’s minds, makes them stop and induces an emotional response as well. That’s the kind of brand recall we’re all chasing after.
• Funny Posts Humanize Your Brand
Imagine your brand as a person at a party. Would you rather it be the one standing awkwardly in the corner or the one everyone’s gathered around, laughing with? Humor adds that approachable, relatable human vibe to your brand, making it feel more like a friend with true emotions. Nobody wants a robotic brand that follows a specific marketing guideline without any emotional input.
• Humor Grabs More Attention
In a world where our attention span of 8 seconds is competing with goldfish, being funny is like having a secret weapon. It’s the thing that makes people pause mid-scroll and think, “Okay, this is interesting.” Your funny social media content can have the capacity to capture that attention in this narrow window to make your message stick.
• More Engagement = Increased Brand Awareness
When your content is funny, it’s not just seen; it’s shared. When people share your funny content, they’re not just sharing that specific content but also sharing your brand. Every chuckle and share has a ripple effect and spreads your brand further into the vast ocean of social media. This makes humor a key player in improving brand awareness.
Why Create Funny Content For Social Media
So, let’s keep this light and fun as we explore how to sprinkle some fun into your content and watch your brand’s popularity soar. Ready to tickle some funny bones? Well, the very first step is to know your audience.
Understanding Your Audience Is the Key to Go Viral
Let’s talk about getting to know your audience. The legendary comedian George Carlin once said, “The caterpillar does all the work, but the butterfly gets all the publicity.” In social media, your audience is the butterfly. You’re the caterpillar who is working hard to create content they’ll love.
Understanding your audience is absolutely crucial because, according to McKinsey’s research, 71% of consumers prefer personalized content so you’ll have to match their preferences to hit the right spots.
1. Know Their Preferences
Find out what your audience laughs at and research about their interests. Are they into dad jokes, puns, or maybe satirical humor? Note it down in your content style guide.
Pay attention to the comments and shares. What type of humor are they reacting to on your and other similar pages (like your competitors or any closely related services)?
Create Funny Content For Social Media – Understand Your Audience
2. Age Matters in Humor on Different Platforms
Different age groups always have different humor preferences, keep that in mind. This study by Pew Research Center shows how people of different ages use all these social media platforms. This could give you a clue about the type of humor that resonates with each type of audience on each platform.
3. Cultural Sensitivities
Humor can be a slippery slope so always mind your boundaries. Keep yourself aware of cultural sensitivities and avoid humor that might offend any group in your audience.
Understanding your audience’s humor preferences helps you not just get more likes but also create a deep, understanding connection. When you hit that sweet spot of humor that your audience starts liking, your brand will become a part of their daily dose of joy and they’ll keep returning to you for more.
Next, we’ll explore the art of how to create funny content for social media and then easily and seamlessly integrate it with your brand message.
Here’s How to Create Funny Content for Social Media: 20 Practical Tips
Alright, let’s dive into the world of creating funny social media content with some examples and facts, the human way. Here are our tried and tested 22 tips to help you create funny content for your social media. You can also integrate it in your YouTube content strategies as well.
1. Ask Yourself WWJD? (What Would Jerry Do?)
Think like Jerry Seinfeld. He’s the king of finding humor in daily life. For instance, ever noticed how people talk louder on their cell phones? It’s like they’re trying to project their voice into space! That’s pure observational gold. Your social media could do the same – pick up on these everyday twists and then create something funny out of them in a very intelligent manner.
2. Keep It Clean
Clean humor has wide appeal. So you have to make sure that your content is inclusive and doesn’t alienate any part of your audience. This approach will ultimately make your brand more approachable to a wider audience.
Take Oreo, for example. They keep it light and family-friendly, and it works! They gained massive attention with their quick-witted “Dunk in the dark” tweet during the Super Bowl blackout in 2013. It was simple, clean, and brilliantly timely.
3. Poke Fun at Yourself
Self-deprecation is a charm. KFC’s “FCK” apology campaign in 2018 after running out of chicken is a classic. They acknowledged the blunder in a way that made everyone chuckle and sympathize. And that happened during the time when #KFCCrisis and #KFCClosed were among the leading trends on Twitter.
Create Funny Content For Social Media – Be creative & Keep It Clean
4. The Best Humor Comes Naturally
Don’t force the funny. You have to let the humor flow organically from your brand’s personality and messaging. Avoid forcing jokes. They might come off as insincere otherwise. All big brands that connect with their audience use humor that feels effortless and genuine, not scripted.
5. Write With Your Audience in Mind
Plan and then execute your humor to your audience on social media. You first have to understand your audience’s humor preferences. What do they find funny? Tailor your content to match their sense of humor.
6. Avoid Offensive Humor
Keep it respectful. Remember, what’s funny to one person could be offensive to another. Stay sensitive to cultural, racial, and gender sensitivities. Inappropriate humor can damage your brand’s reputation. Dove’s “Real Beauty Sketches” campaign is a great example of using humor thoughtfully. It shows us a classic example of how you can convey a positive message without crossing any lines.
Create Funny Content For Social Media – Be Natural in Humor
7. Use Observational Humor
Ever noticed how everyone becomes a parking expert when there’s a tight spot? Observational humor is all about noticing and commenting on everyday life’s issues and happenings like that. For your brand, this could be about any industry-specific twists or general life truths that everyone can directly relate to.
8. Keep Your Jokes Short
In the social media world, conciseness is our best bet and a sure short way to success. So short, snappy jokes tend to perform better. Think of Twitter’s character limit as a challenge: how can you make someone laugh in 280 characters or less? Think of it like a tweet-sized stand-up routine. Look at the success of different brands that often use quick, witty comments to engage their audience.
9. Embrace the Impossible
Don’t be afraid to be absurd, normal, or even unreal. Sometimes the funniest content is the most unexpected. Old Spice is a great example. Remember their ad (from 13 years ago that has accumulated a whopping 60 million+ views.. woahahh) where a man’s background transforms from a bathroom to a boat to a horse? Absurd, yes, but it caught everyone’s attention. And I can see people commenting on the video even now.
10. When in Doubt, Use Memes
Memes are a universal language on social media. They’re relatable, timely, and easily shareable. Look at how brands like Netflix use memes (like this one. Made you chuckle, right?) related to their shows to engage with audiences in a light-hearted way.
Create Funny Content For Social Media – Keep Your Jokes Short
11. Include Surprise Humorous Elements
Unexpected humor can be highly effective. This could be a twist in a story, an unexpected punchline, or a quirky take on a common situation. The element of surprise can make your content more engaging and shareable. Think of a plot twist in a movie but in a tweet or a post.
12. Turn Cliches into Something New
Recreating and giving the cliches a twist can make for great humor on your social media. This usually involves taking a well-known phrase or concept and giving it a unique twist that aligns with your brand voice. For example, you can take “An apple a day keeps the doctor away” and turn it into “An apple a day keeps anyone away if you throw it hard enough.”
Create Funny Content For Social Media – Use Memes & Surprise Elements
13. Edit Videos for a Funny Impact
The way you edit can significantly improve (or degrade, for that matter) the humor of your content. Fast cuts, unexpected transitions, or humorous captions can make a big difference but only if you have done them right. Look at how trending TikTok videos often use quick edits and visual effects for comedic effect.
14. Define Your Type of Comedy
Imagine if your brand were a comedian. Would it be more of a dry, witty Stephen Colbert or a slapstick, a physical comedian like Chris Farley? This will help you set a specific tone for your humor and not wander around looking for bits and pieces for ideas.
15. Write an Amusing Video Script
Think of a short script where your product solves an unexpected problem in a hilariously exaggerated way. For instance, an automobile brand could show how a driver, who’s feeling sleepy while driving, could use the car’s comfortable reclining driver seat to stop and take a nap and then start racing like Formula 1 drivers (now don’t implement this one). Think of any similar scenarios to have an out-of-the-box post.
Create Funny Content For Social Media – Define Your Comedy Type
16. Don’t Oversell the Comedy
Subtlety can be your best friend, so don’t oversell anything. If your humor feels forced, it’s less likely to resonate. So don’t keep focusing regularly on just a few points and diversify your ideas to give a new angle to your funny content.
17. Stay on Top of Social Media Trends and News
Everyone loves to jump on the bandwagon nowadays (or to stay updated if we say it in a civilized manner). Imagine taking a chunk off a popular meme or challenge but with a twist that relates to your brand. For example, doing the #BottleCapChallenge but with your mascot struggling hilariously to unscrew the cap.
18. Add Voice Over to Streamline Video Production
Think of a video showing regular office life but with a Morgan Freeman-style voiceover narrating it as an epic adventure. That’ll give your audience not just a regular idea of your work life but also convey it in a way that will make them remember it for a long time.
19. Try Different Ways to Make Funny Content
Don’t be afraid to experiment with different formats, whether it is memes, videos, or witty text posts. Play around with formats. Videos not working? Try creating GIFs. Not working either? Go with witty polls.
Create Funny Content For Social Media – Don’t Oversell Your Comedy
20. Edit Videos for a Funny Impact
Fast-forwarding ordinary, dull tasks, or adding humorous sound effects like boings and pops to regular actions can create a comedic effect. Imagine a video of a tech hardware company who are showing someone typing furiously with typewriter sounds escalating to absurd speeds to show the sturdiness of their new keyboard, or a new restaurant showing its customers having meals with loud, appetizing crunching sounds to reinforce their classic, popular taste.
Each of these strategies will help you understand your audience and what makes them tick. You can then use that knowledge to create social media content that’s not just funny, but also engaging and shareable.
Now let’s see how timings and trends can affect your funny content creations on your social media.
Uploading Funny Content on Social Media: Timings & Analytics Are Everything
The world of social media is fast-paced and ever-changing. To create funny content that your audience will actually like, it’s crucial for you to understand the dynamics of timing and following trends.
• Monitor Any New Trends and Cultural Updates
How would it feel if you were the cool kid who always knows the latest dance craze? That’s what you’ll become for your audience if you are following and using the latest trends to your advantage while creating funny social media content. However, the trick is to do it in a way that feels natural and not like you’re trying too hard to simply jump on the bandwagon.
• Take Care of Timing in Uploading Funny Content
This is about knowing not just what to say, but when to say it. For humor, timing is crucial – a well-timed joke can be the difference between a viral hit and a dud. Recall how you’d tell your jokes at a party. You’ve got to read the room and deliver it at just the right moment instead of whispering it when nobody’s listening or the topic has changed.
• Analyze the Metrics & Engagement to Go Viral
This is where you become a bit of a detective. Look at how people are responding to your jokes. Are they sharing it? Are they tagging their friends? This feedback is your gold. It tells you what’s working and what’s falling flat. Start focusing more on what’s more engaging and extracts more likes and shares.
• Keep Refining Your Humorous Content Strategy
Based on your findings, tweak your approach to perfection. Maybe your audience loves dad jokes, or perhaps they’re more into sarcastic humor. It’s like adjusting your recipe based on taste tests – a little more of this, a little less of that, until you get it just right.
Noted it all down? Let’s now get to know what you should NOT do while creating funny content for social media so your brand avoids any stumbling blocks along the way.
Create Funny Content For Social Media – Take Care ofTimings And Analytics
The 6 DON’Ts of Creating Funny Content for Social Media
Navigating the world of humor on social media can be a bit like walking a tightrope. It’s thrilling, but you’ve got to be careful not to lose your balance. So, let’s chat about the ‘don’ts’ of funny content creation:
1. Avoid Offensive Humor
Offensive humor is like inviting people to a party and then insulting them – not cool. You want to make people laugh, not make them uncomfortable or upset. Offensive humor can backfire spectacularly. It can turn your brand from ‘hilarious’ to ‘insensitive’ in no time and damage your reputation beyond repairs.
Remember, it’s not about what you think is funny but only what your audience will appreciate without feeling disrespected.
2. Steer Clear of Dark Humor Unless…
It fits your brand and audience. Dark humor is a ghost pepper – not everyone can handle it. Telling stories with dark humor at a campfire can be fun for a friendly crowd. But you can’t expect all of your online audience to behave and react in the same way.
Dark humor needs to fit your audience and your brand, or else it could just come off as grim or off-putting.
3. Stay Away from Blue Humor in Most Cases
Blue humor, which includes dirty jokes, is risky for most brands. Unless your brand is in a space where adult humor is the norm, blue humor in your posts will be like serving a steak at a vegetarian party. You have to know your audience and what they’re comfortable with before going forward with it.
4. Be Careful with Irreverent Humor
Never juggle with fire on social media. Yes, it’s eye-catching, but you risk burning yourself. Approach subjects like politics, religion, and serious global issues with extreme caution, or better yet, avoid them altogether. One wrong step and down you go.
Create Funny Content For Social Media – Avoid Offensive and Dark Comedy
5. Be Mindful with Call-Back Jokes
These are great for your regulars but you have to think about the new audience as well. You simply can’t refer to an inside joke in a room full of strangers. Use them, but make sure that your audience is familiar with the context, or provide a quick refresher to bring everyone on board.
6. Avoid Stale Jokes and Overly Narrow Targeting
Reusing old jokes again and again would feel like serving leftovers for a week straight. Would you like to consume it yourself? No? Your audience won’t either. So keep it fresh, and make sure your humor appeals to a broad enough audience. You don’t want to be the comedian that only one person in the room finds funny.
The goal of your social media humor is to make people smile and connect with your brand, not to push them away with humor that misses the mark.
How ContentERP Elevates Your Social Media Humor
Well, what if we tell you that you can have a perfect partner to guide you on your journey to go viral (for the right reasons, of course)? ContentERP can significantly improve your content creation process with its amazing features, like:
Workflow Organization: Streamline your content creation process for consistent, timely humor on social media.
Trend Analysis: Utilize ContentERP’s keyword tools to tap into trending humor, ensuring your content stays relevant and engaging.
Insightful Analytics: Measure the impact of your funny content and refine strategies based on audience engagement data.
Conclusion
The secret sauce to winning hearts (and likes) on social media isn’t just related to cracking jokes blindly all the time. Instead, you have to create content that resonates, that makes your audience laugh and say, “Hey, these guys get me.”
And if you’re thinking, “This sounds great, but where do I start?” – don’t worry, ContentERP has got your back. With it, you’ll have a backstage crew while you’re out there in the spotlight. From organizing your content calendar to keeping track of what’s trending, ContentERP is the sidekick you need in your comedic journey on social media.
So go ahead, give ContentERP a try, and let’s add some more laughter to the world, one post at a time.
Content is king, right? But this king can also be dethroned with one thing: the ineffective tone in which it’s delivered. And that is where a content style guide steps in to give the king a vote of confidence, not just as a set of rules, but as its voice and soul. You can imagine it as the seasoning in a gourmet dish. Without it, the dish may satisfy your hunger, but with it, the dish becomes a memorable experience for you.
A staggering 77% of consumers usually choose to buy from brands that share their values. And what communicates your brand’s values to your audience is none other than….your content style guide. So in this blog, we are going to tell you what a content style guide is, its crucial role in content creation, and the top 8 benefits it brings to your business.
Let’s start pushing your brand towards success, shall we?
What Exactly is a Content Style Guide?
Imagine you’re building a house. Every brick, window, and door must follow a master plan to make absolutely sure that the house stands strong and reflects the design you had intended for it. In a very similar way, a content style guide acts as the master plan for your brand’s content.
At its core, a content style guide is a strategic document that outlines how your brand communicates with the world. Its basic purpose is to make sure that your every blog post, social media update, or marketing material not only stands out but also perfectly follows the structure of your brand’s identity.
Essential Elements of a Content Style Guide
Brand Voice and Tone: This is the heart of your guide. It defines how your brand speaks, be it friendly, authoritative, or quirky. It helps you find that unique pitch that makes your brand instantly recognizable to all of your audience.
Language and Word Usage: Here, you decide on the specifics of language – simple or sophisticated, casual or formal. This section makes sure that the words you use anywhere match your brand’s personality.
Formatting and Style Rules: This part of your content style guide sets the standard for how your content should physically appear. From punctuation to capitalization, you’ll have every grammar and composition rule to follow.
Visual Guidelines: This part is often overlooked by many but is equally important. It primarily includes the use of logos, color schemes, and fonts and makes sure that there is a visual consistency across all content you have created.
Inclusive and Accessible Language: This part of the style guide sees to it that your content aligns and resonates with a diverse audience and follows all principles of inclusivity and accessibility. You can never know the exact individual personalities of your audience, right?
The Dynamic Nature of a Content Style Guide
Keep this in mind: your content style guide is not set in stone. Audience preferences change so it is supposed to evolve (and it should) with your brand and adapt to new market trends. This flexibility is extremely crucial to keep your brand relevant and engaging across all platforms.
For example, the way you communicate on a professional platform like LinkedIn may be hugely different from how to write or present your content on a more casual platform like Instagram. So your content style guide takes care of all these problems and makes sure that your content follows a specific consistency and adaptability for your brand.
Why Use a Content Style Guide – A Quick Overview
In the world of storytelling, there are no rules, only suggestions and best practices – and this is the essence of a content style guide. It is never just a rigid set of rules. It is more about creating a narrative that best represents your brand.
But why exactly should your brand invest time and effort in developing a content style guide? Let’s give you a quick overview of its importance before exploring each benefit later on in the blog.
• Improve Quality & Consistency
A consistent brand voice increases your revenue by up to 33%. It is a huge number, don’t you think? That’s exactly what your content style guide will help achieve – consistency and quality. Your every blog post, social media update, or marketing email will have a unified voice to achieve that consistent image.
• Have Clear Quality Guidelines To Reduce Errors
A content style guide sets clear expectations for quality. So it will be easier for your writers and creators to produce content that meets your high standards. As you’ll have a defined set of guidelines, the likelihood of errors in content will also decrease significantly. This is what will help you create a very professional and polished brand image.
• Increase Audience Engagement & Relevance
Understanding and implementing the right tone and style is very crucial. Why? Because that is what will push your audience towards a higher engagement and loyalty. A style guide will tell you all about your audience preferences and expectations so that your content can remain relevant.
• Enhance SEO and Online Visibility
Consistently high-quality content is what a search engine like Google is always looking for. So why not use it to your advantage to enhance your brand’s online visibility and ranking? A content style guide makes your brand uniform across different digital platforms and is hence vital for SEO and a better brand recognition.
What Should a Content Style Guide Include?
“The difference between the almost right word and the right word is really a large matter,” Mark Twain famously said. This quote tells us what a good content style guide should aim for: precision, clarity, and effectiveness in communication. But what exactly should be included in this all-important document?
Just as a painter selects his palette with care, so too must you choose the elements of your content style guide. Let’s break them down into their key components.
1. Voice and Tone
Defining Your Brand Voice: Your brand voice is the personality of your business in words and 40% of your customers want it to have a purpose. It should reflect your brand’s values and resonate with your target audience. Is your brand voice professional, friendly or authoritative? Choose the one that works the best.
Setting the Right Tone: The tone of your content can depend on the context and audience. For instance, your tone might be more formal in a white paper than in a social media post. So go for the one that matches the occasion and audience.
2. Formatting and Structure
Visual Consistency: This covers everything from how you format headings and bullet points to your use of images and infographics. Consistent formatting helps to make your content more readable and makes the audience recognize your brand quickly.
Structural Guidelines: It also includes the outlines about how different structure types of content. For example, blog posts might have a different format when you compare them to your press releases or email newsletters.
3. Language Usage
Preferred Grammar and Spelling: Decide whether you’ll use American, British, or another variant of English. You’ll also have to include specific spelling preferences and grammatical constructions. Why it is important? Because 59% of consumers would avoid doing business with a company that had obvious grammatical errors in their content. You won’t want your brand’s image to come off as a scammer or shady.
Industry-Specific Terminology: Accurate use of industry terms is, at times, crucial for increasing your brand’s credibility. As 58% of B2B marketers use content to build credibility with their audience, it’s a fairly common marketing practice to use jargons and specific terminology.
4. Accessibility and Inclusivity
Inclusive Language: Your content should be accessible and inclusive. It should also respect and acknowledge the diversity of your audience. Otherwise, be ready to lose your customers because 29% of all consumers are willing to switch brands completely if you won’t show enough diversity and inclusivity.
Readability Standards: Set a moderate standard for the readability of your content. This will make sure that your content is easily understandable by a wide range of audiences.
5. SEO Considerations
Keyword Usage Guidelines: Provide practical and useful guidelines on how to incorporate keywords naturally into your content for SEO purposes. 90.63% of pages get no organic search traffic from Google, and that is mainly due to poor keyword optimization. You won’t want your content to be among them, right?
Meta Descriptions and Titles: Try to follow all the best practices for writing effective meta titles and descriptions that improve click-through rates.
A well-thought and researched content style guide is a powerful tool for creating a consistent and memorable brand experience all while helping you manage your content’s lifecycle very effectively. Now let’s explore further the benefits of having a content style guide and how it can enhance your brand’s communication strategy.
8 Unbeatable Benefits of Using a Content Style Guide
A content style guide is not just a document; it’s a beacon in the sea of digital content that will help your brand find the ships of your audience easily. Let’s explore its major benefits that have been backed by research and real-world examples to show their impact and importance.
1. Creates Consistency in Content
Imagine sitting at your favorite cafe where every cup of coffee is just as good as the last. That’s the kind of reliability a good content style guide offers. It makes sure that every piece of content, whether it’s an Instagram post or a detailed report, has the same flavor – your brand’s unique flavor.
“For good ideas and true innovation, you need human interaction, conflict, argument, debate,” Margaret Heffernan, who is a businesswoman and author, said in an interview. In the futuristic world of content, this interaction comes from having an individually consistent brand voice.
Uniformity in Voice: Brand consistency can directly translate to a 33% increase in revenue. You can achieve that with a content style guide that will ensure that no matter where your content appears, it speaks with the same voice, tone, and style. This is what will create and reinforce your brand identity.
Recognition and Trust: When your audience sees content that looks and feels familiar, it builds a sense of trust. Trust is extremely essential for turning one-time visitors into your loyal customers and that’s what a content style guide helps with.
2. Establishes a Strong Brand Identity
Think of your favorite character from a book or movie. Why do you remember them specifically better than others? Because they stand out with their distinct personality. That’s what a content style guide does for your brand. It creates a personality and identity that makes your brand memorable and sets it apart from competitors.
Creates a Unique Brand Persona: Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.” A content style guide helps in shaping these conversations by clearly defining how your brand presents itself. Consistent branding and a strong brand identity are what increase customer loyalty and trust. This will, as a result, make it easier for your audience to connect with your brand on a personal level.
3. Improves Time Efficiency in Content Creation
We’ve all been there – spending more time than we’d like on tasks that could be simpler. It’s frustrating and feels highly inefficient. The ultimate solution and secret ingredient to efficiency here is a content style guide.
It’s like having a recipe that everyone in the kitchen follows. You’ll be able to make sure every dish turns out just right without anyone having to second-guess the process.
Streamlines the Process: A content style guide saves time for writers, editors, and designers by providing clear guidelines on how to get on with content creation. This reduces the need for extensive revisions and rewrites. Employees usually spend about 1.8 hours every day searching for and gathering information. The solution? A style guide.
Facilitates Faster Decision Making: With a style guide in place, your content creators don’t have to constantly debate over stylistic choices or spend excessive time brainstorming new content ideas. This will help translate that lost time into a quicker content turnaround.
4. Enhances Communication within Teams
Ever played a game of telephone where the message gets jumbled as it’s passed along? Without a content style guide, communication within a team can be like that. The guide acts as a clear channel of communication and makes sure that everyone’s on the same page, quite literally.
Creates a Common Language: A content style guide serves as a reference point for all team members. This creates a common understanding and language. It is especially crucial in teams where members come from diverse backgrounds or are geographically dispersed, like a multinational company with remote employees.
Reduces Misunderstandings: With everyone following the same guidelines, the chances of misunderstandings drop significantly. Literally. Your team will start working together like a well-oiled machine. Chaos and low productivity are all that’ll ensue in its absence. According to a study by Fierce, for 86% of employees and executives, lack of collaboration or ineffective communication are the primary reasons for workplace failures.
5. Increases Working Efficiency
Have you ever been part of a team where everyone seems to be rowing in different directions? It’s chaotic and unproductive, right? A ship can’t follow a set path with its propellers rotating in opposite directions. A content style guide acts as a captain for your content team’s boat to keep everyone synchronized and heading in the same direction.
Streamlined Workflow: A content style guide simplifies your decision-making processes and reduces any back-and-forth discussions. With a clear guide, the amount of time you’ll be spending revising and editing content will drop significantly. This means more time can be devoted to creating fresh content. The ultimate result? A whopping 218% more income.
Clarity in Execution: With clear guidelines, your team members will know exactly what is expected of their efforts and the content they create. This will help in reducing confusion and increase productivity.
6. Helps New Hires and Team Onboarding
Remember your first day at a new job? The mixture of excitement and anxiety? Now, imagine walking into a role with a comprehensive guide that clearly lays out how to communicate as a part of the team. That’s a big sigh of relief!
Accelerating Ramp-Up Time: For new team members, a content style guide is like a road map. It helps them quickly understand the brand’s voice and style. That is the best way to quickly integrate into the team.
Consistent Training Tool: The style guide also makes sure that every team member, regardless of when they join, receives the same foundational training on your brand’s content standards. Nobody will be skipping anything important or learning different ideologies anymore.
7. Improves SEO & Visibility
In the digital world, being visible is as important as being relevant. Here’s where SEO comes into play. After all, nobody wants their brand to get lost in oblivion, right?
Enhances Search Engine Rankings: Consistent and high-quality content, guided by a style guide, is favored by search engines. A report by HubSpot states that companies that blog consistently have seen up to 55% more website visitors. And much of this is made possible with the best SEO practices.
Has Uniform Keyword Usage Guidelines: A good style guide includes proper and practical SEO guidelines. This also includes a consistent keyword usage across all content, which is crucial for improving online visibility.
8. Helps Your Brand Image to Update and Adapt
Change is the only constant. And that is especially true in the fast-paced world of digital content. A style guide that’s rigid and does not adapt is like a tree that refuses to bend in the wind – it’s only a matter of time before it breaks. A flexible, adaptable guide is like a bamboo that can bend with the winds of change but never breaks.
Adapts to Changing Trends: A content style guide is not a static document, it never should be. It can evolve with changing industry trends, audience preferences, and brand evolution. This flexibility makes sure that your content remains relevant and effective over time and in the future as well.
Simplifies Revisions: You may need to tweak and edit your guide due to various reasons (due to a brand update or a shift in industry trends etc etc). Having a central content style guide makes it easier to implement and communicate these changes across the team.
These benefits collectively contribute to a stronger, more cohesive brand presence, both online and offline. By creating a very comprehensive content style guide, you will lay the foundation for a consistent, high-quality communication that will ultimately make your brand shine and succeed like never before.
Unlock the Full Potential of Your Content Style Guide with ContentERP
If you’re juggling the complexities of managing your content – from the chaos of keyword research to the puzzle of team coordination – a good content management and collaboration tool might just be the solution you need. Let’s introduce you to the ultimate future of content management: the evergreen ContentERP.
ContentERP is basically designed to streamline the management of niche websites and blogs. With it, you can focus on what you do best: creating great content, while following your style guide inch perfectly.
Curious to see how it can ease your content management woes? Here’s why ContentERP is a game-changer:
Streamlined Workflow: Organize everything from keyword research to publication in one intuitive platform.
Enhanced Team Collaboration: Easily assign tasks and monitor progress, keeping your team perfectly aligned.
SEO Mastery: Leverage advanced tools for keyword research and analytics to elevate your content’s search engine ranking.
Customized for Niche Sites: Specifically designed for managing multiple niche websites with ease.
ContentERP isn’t just a tool; it’s your partner in content excellence. It empowers you to manage, produce, and track your content effortlessly, making it a must-have tool for serious content professionals like you.
Conclusion
Wrapping up our journey through the importance of a content style guide, these benefits make it absolutely clear to us that a content guide isn’t just all about following some random rules to get a handful of views online. Instead, it’s a proper roadmap to create a distinct, engaging, and recognizable brand voice.
And when it comes to bringing these strategies to life and reaping those benefits fully, ContentERP stands as your game-changing ally.
Imagine having a tool that not only organizes your content but takes it to the next level to make sure that every piece resonates with your audience. That’s the magic of ContentERP.
So embrace the change, step into the world of organized content workflow with your content style guide and ContentERP and watch your brand grow.
