Gain More Eyes on Your Content: 7 TikTok Tips by ContentERP

Imagine this: you’ve crafted the perfect TikTok. You’ve got the trending music, the flawless lighting, and a snappy caption. You hit “post” and wait for the views to roll in. But as the hours go by, you notice something strange—your masterpiece is barely getting any traction. Instead of skyrocketing to viral fame, it’s lost in the shuffle, buried beneath a mountain of other content.

With over one billion monthly active users, TikTok is a treasure trove of potential for content creators. Yet, with such a massive user base, getting eyes on your content requires more than a clever idea and catchy music. Just like every chef has their secret ingredient, mastering TikTok’s algorithm demands a few key techniques. To help you elevate your game, here are seven tips to help you boost your TikTok views and engagement so your content reaches more people.

1. Hook Viewers in the First Few Seconds

TikTok users have notoriously short attention spans; within a few seconds, they’ve either swiped past or stayed to watch. The first few seconds are crucial to keeping them hooked. Think of it as a mini-trailer for your content—pack a punch early on to spark curiosity or excitement.

Use bold visuals, direct questions, or a compelling teaser to captivate viewers right away. For instance, if you’re sharing a baking tutorial, start with a shot of the finished product before diving into the step-by-step process. A delicious end result can work like a magnet, pulling viewers in to learn more. Remember, your goal is to entice, intrigue, and make them hungry for more.

2. Use Trending Sounds and Music

One of the easiest ways to catch the TikTok wave is by using trending sounds and music. TikTok’s algorithm favors content that features popular audio tracks, and when users engage with these sounds, it increases the chances of your video being shown to a wider audience.

To find trending sounds, scroll through the “For You” page or browse TikTok’s sound library. When you notice a specific track popping up frequently, consider how you might incorporate it into your content. Think of trending sounds as the heartbeat of TikTok—syncing your content to this rhythm can make a world of difference in reaching more viewers.

3. Leverage Hashtags Wisely

Hashtags on TikTok function as road signs, guiding users to relevant content. But the days of spamming every hashtag under the sun are over. Instead of using a laundry list of hashtags, select a few targeted ones that reflect your content, such as #HowTo or #FoodHacks.

Including both trending hashtags and niche hashtags will allow you to reach a broad audience while also connecting with viewers interested in your specific topic. Hashtags like #FYP (For You Page) can give your video an extra boost, while more focused tags ensure it reaches the right people. Think of your hashtag strategy like seasoning—add just enough to bring out the flavor without overwhelming the main dish.

4. Engage with Your Audience

Creating viral content is only half the battle. Engagement—likes, comments, shares, and saves—signals to the TikTok algorithm that your video is worth promoting. A great way to boost engagement is by actively interacting with viewers. Respond to comments, ask questions, and create follow-up videos based on audience suggestions or feedback.

Creating a rapport with your audience encourages them to invest in your content and feel more connected to your brand. The TikTok algorithm is particularly fond of creators who nurture relationships with their followers, so take the time to respond thoughtfully. It’s like being at a party; when you engage and listen, people are more likely to stick around.

5. Utilize Captions to Add Context and Intrigue

TikTok videos may be short, but captions allow you to convey additional context, intrigue, or humor. Use them to tease what’s coming, add a humorous twist, or ask a question. Captions can also make your content accessible to users who watch videos without sound, broadening your audience.

For example, a caption like “Wait for it…” or “You won’t believe what happens next” can build anticipation and keep viewers watching until the end. A well-placed caption acts as a breadcrumb trail, subtly guiding viewers deeper into your content and enticing them to stay until the final reveal.

6. Post Consistently and at Optimal Times

Much like a regular TV show, consistency builds anticipation and keeps your followers coming back for more. To grow your audience, post frequently, ideally several times a week, if not daily. TikTok users love fresh content, and regular uploads will increase your visibility on the platform.

The timing of your posts also matters. Experiment with posting at different times to see when your audience is most active. Typically, peak engagement times are in the evening and early afternoon, but this can vary depending on your target demographic. Posting at optimal times maximizes the chances of your video appearing in users’ feeds when they’re most likely to engage.

7. Embrace Challenges and Collaborate with Other Creators

Participating in TikTok challenges and collaborating with other creators can significantly broaden your reach. Challenges often come with popular sounds or trends, meaning they’re already well-positioned to attract views. By participating, you tap into a broader audience while also showing your followers that you’re plugged into the latest trends.

Collaborations are equally powerful. Partnering with another creator, especially one with a loyal following, allows you to introduce your content to a new audience. Consider collaborating with influencers or brands that align with your content—this can amplify your reach and increase your credibility. Just like a catchy duet, a well-timed collaboration can be music to the algorithm’s ears.

Are You Ready to Go Viral?

The world of TikTok is an endless stream of content, a digital carnival where every swipe brings something new. To stand out in this lively crowd, you need more than just good content—you need a strategy. These seven tips will help you craft videos that resonate, engage, and ultimately drive more eyes to your page.

But here’s the paradox: if a TikTok video goes viral but no one clicks on it, did it really succeed? Content views may be the goal, but it’s the engagement that truly makes an impact.

Ready to take your TikTok game to the next level? Sign up for ContentERP today and let us help you create, optimize, and manage content that doesn’t just get seen but gets remembered. After all, in the land of TikTok, it’s the content with staying power that wins.