Introduction
Niches are a very useful way to find profitable content. They can be used to create new products or help you build an audience of people interested in what you have to say. Niches are also great because they help you find keywords that will make your site more relevant and effectively drive traffic back towards it.
Pick a broad category.
You should also consider choosing a broad category. This can be challenging, as many subcategories exist in each of the top 10 search terms. The more general your topic is, the more likely it is that someone will find what you’re looking for within that broader umbrella.
For example, if you were researching how to make money online and wanted to learn more about affiliate marketing (a very popular niche), then perhaps searching “how do I make money online?” or “ways I can make money at home” would yield better results than searching “make money working from home” or “free ways I can earn an extra income online.”
Search the broad category.
The first step to finding a niche is by searching the broad category. This will give you an idea of what types of content are being shared and what types of content is ranking well in Google Trends.
For example, if you type “how to cook” into Google Trends, it will return information about how many people search for this topic and how many results are returned. You can also see if there are any unique terms that only appear when searching for “how to cook” (i.e., cooking recipes).
Brainstorm related keywords.
Google Trends is a great way to find keywords that are popular, but it’s also important to think about what your potential customers are searching for. For example, if you’re selling a product related to exercise and health, then you should probably include “exercise” in your keyword research. You could also consider including words like “health” or even “wellness.”
If you take this approach, however, it will be difficult to determine which keywords bring in the most traffic—you’ll have no idea how many people search those terms! To solve this problem, try using Google Autocomplete as part of your keyword strategy:
- Type in one or two common nouns and see which ones come up when someone types them into Google’s search bar (this works best if there aren’t too many results). If multiple terms have similar meanings but differ slightly from each other (for example ‘training’ versus ‘running’), then use both of them as part of your list when creating an ad campaign targeting running enthusiasts; otherwise choose one over another based on which term seems more relevant given what type of content needs promoting (i..e., if someone searches “running shoes” then maybe he/she would prefer buying discounted running sneakers rather than full-price ones).
Analyze trends based on those keywords.
You can also use Google Trends to analyze trends based on keywords.
- Look at the trend of the keyword over time. This will give you an idea of whether your niche is becoming more or less popular over time, and what that means for your product or service.
- Look at the trend of keywords in different locations and countries. If you want to get an idea of how people around the world think about certain topics, this data can provide some valuable information!
- Analyze other languages besides English as well—it’s possible that there are other languages being spoken where there weren’t before!
Use Google Trends to compare the popularity of different subcategories.
Google Trends is a great tool for finding popular niches. It shows how popular a niche is over time, and you can see how popular a niche is in different countries, languages and by gender.
You’ll also want to check out Google Insights, which has more information about what people are searching for at different time periods around the world.
Conduct further research with Google autocomplete and Google search results.
You can use Google Trends to find out which niches are growing, and which are shrinking.
- Conduct further research with Google autocomplete and Google search results.
- Use this information to determine the popularity of a niche.
Check that you can build your own content assets around the niche.
- Make sure you have the knowledge and skills to create content for the niche. If there is no existing content, it’s time to start learning about your niche and finding resources that can help you learn more about it.
- Check for existing content that you can use. Google Trends is great at showing popular search terms over time, but it doesn’t tell which websites produce this information. The best way to find these sites is by using tools like Ahrefs (our favorite SEO tool) or SEMRush (a competitor of Ahrefs). These tools will allow you see what keywords were searched most recently as well as how many people were searching those terms per month/year with specific intent within each country/language combination used by your website location(s).
You can find good niches by researching keywords, checking their trends and autocomplete results, and analyzing the contents of their results pages.
- Find keywords related to the niche.
- Check the most popular keywords.
- Check the trend of the keyword.
- Check autocomplete results and analyze what is being searched for on Google Search Console, along with other tools like SEMrush or Ahrefs Keyword Explorer, which you can use to find trending keywords in your industry and see how much traffic they’re getting right now. If a particular keyword has been trending recently, that’s a good sign that it will still be relevant in the future too!
Conclusion
Google Trends is a powerful tool for finding niches and niched content. The best way to use it is to start with broad categories, then search for related keywords within those subcategories. Once you have found some good options, explore the trends on their results pages and see how popular they are compared with other subcategory results. If your niche has enough competition, then you may want to think about creating your own content assets based on keywords rather than using Google’s algorithm alone.