In our extremely fast-paced digital world, the trends are always shifting with the speed of a scrolling screen. So how can you stand out, especially when it becomes not just a goal for you but a survival strategy? “To be found, you MUST be searchable,” they say and we literally agree. That’s where outsourcing SEO services come in.
Mastering everything about SEO is never a walk in the park. With how fast Google is updating its algorithms, especially since October 2023, it’s now a complex and evolving challenge that demands a lot of expertise, time and resources. This brings us to a crossroads – should you build an in-house SEO team or simply outsource SEO services? This article will highlight the top 6 benefits of outsourcing SEO services in 2024 to help your business succeed.
3 Reasons Why You Should Outsource SEO Services
Google may just be a simple search engine for the audience but is an arena of fierce competition for businesses who are looking for more visibility. Every click, every search result and every ranking can become a reason for success and make a difference in how they perform online. In such an environment where your stakes are high, outsourcing SEO services becomes the best strategy if your business wants to become a dominant one.
Here is why you should outsource your SEO services:
1. There’s An Immediate Need for Outsourcing SEO
There are many key factors that will drive your need for outsourcing SEO in 2024.
- First, the pace at which Google and other search engine algorithms are now changing is astonishing. To give you a perspective, Google rolled out 5 core updates last year over the course of 4 months, all of which had affected the rankings of millions of websites directly. To keep up with all such updates and trends, understand how they’ll affect and then change the content strategies accordingly is a full-time endeavor.
- Second, the skills that may be required to execute all the SEO strategies are usually not what a single individual or your in-house team can accomplish effectively. So when you outsource to an agency, it brings a team of experts who’ll take care of your SEO needs in every way.
2. Save Time & Resources With SEO Agencies
It’s like deciding whether you should buy or build a house. If you want to build your own house (team), you’ll have more control over every detail but at the same time, it’ll require your significant time, resources and also carries a risk factor. However, buying (outsourcing to an agency) will give you an immediate access to a complete range of services that are directly suited to your requirements.
SEO agencies have a vast experience because of their hands-on understanding and knowledge across various industries. They also know how to get things done without taking as much time as individuals with their latest tools and techniques and can be a very time-saving choice for you.
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3. Gain Flexibility With Outsourcing Options and Services
Comprehensive SEO services include everything from complete SEO strategy development to specific tasks like keyword research and link building, hence the outsourcing options are vast as well. You can choose to outsource your entire SEO operations or just select the services you need to complement your in-house efforts.
This flexibility will allow you to go for the solutions that have been customized for you and fit your needs and budget limits so that your business can use SEO optimization to its fullest potential without breaking the bank.
What are the 6 Benefits of Outsourcing SEO Services?
Let’s continue our journey into the SEO world and learn about the 7 top benefits of outsourcing your SEO tasks that can change the online game for your business in 2024.
1. Improve Your Search Engine Rankings Quicker
For every search on Google, the first result gets about 32% of all the clicks, and only 0.78% of people go to the second page. See how crucial rankings are? So to climb the search engine rankings and be among the top results for the audience is what lies at the heart of SEO.
Outsourcing SEO services to an agency will start working on your project right away without wasting any time and help you achieve your results with their experience and tools. This way, you will be able to get your work done quickly and efficiently without waiting for your own team to warm up and start rolling.
2. Regular Availability of a Team of SEO Experts
The fact that, as reported by Moz, Google changes its search algorithm around 500 to 600 times each year makes it crucial for you to have an SEO team around you as much as possible. SEO agencies, especially the remote ones that are based in different countries, usually make sure that they remain available for their clients almost all the time except for a few exemptions.
So with SEO services outsourcing, you’ll have a team of SEO experts at your disposal at any time, even when your own team may not be available to handle any such tasks.
3. Get Enhanced Results with More Services
SEO isn’t limited to simply using keywords in your content or its description. There’s a lot the whole process consists of, including keyword research, local SEO, link building, technical SEO, website optimization, content marketing and more.
So outsourcing SEO will allow you to work with a company that can provide all such services under one roof. They will be able to develop a much more comprehensive SEO strategy than your own in-house team because they’ll know what to include and what to avoid, based on their experience. This will result in improved results for your SEO campaigns and content marketing.
4. Save More With A Cost Effective Approach
The time and expenses associated with hiring, training and then maintaining a team of SEO specialists are simply huge and not feasible enough for many businesses. On average, an in-house SEO analyst earns around $75,000 per year in the US as per Glassdoor and with a team, these expenses can multiply. And we haven’t even mentioned the costs and subscriptions to premium SEO tools and services.
You don’t have to break your bank simply to implement the SEO practices to your content. By hiring a freelance SEO agency, you can get it done on a project-to-project basis at a fraction of that cost. Hence, outsourcing SEO services can be a much more cost-effective solution for you than to build an in-house team.
5. Improve Your Conversion Rates Significantly
Well, it’s one thing to drive traffic to your website and another to turn that into leads and customers. SEO leads have a 14.6% close rate while outbound leads only have it at 1.7%. Good SEO agencies are also trained in such marketing tactics extensively as well as SEO so they know how to increase your site’s visibility and also to convert your traffic. They may use a targeted keyword research, strategic content placing and even optimize the site structure to achieve the results you desire.
On the other hand, your in-house SEO partner or team may not be able to gain any experience in converting the audience into leads in their initial months.
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6. Get a Competitive Advantage & Free Up Your Time
Now is the time when everyone’s trying to win the race for digital supremacy, especially your competitors. And having a team of SEO experts to which you have outsourced your tasks will provide you a significant competitive advantage to help you not just keep up with the search engines but also stay ahead of your competitors and those who are still trying to set up their own in-house SEO teams.
And as a bonus, you free up your time to spend on the core processes of your business.
How to Outsource SEO Effectively?
If you are doing it for the first time, SEO outsourcing process may feel like crossing a no-man’s land. What to look for, how to choose the best agency, whom to trust, it’s basically an unknown territory. The key to learn how to outsource SEO and succeed is to make some informed decisions and choices as per the needs and goals of your business. Here’s how you can outsource SEO effectively.
· Choose the Right SEO Provider or Agency
It’s like finding the right partner. You have to find the right SEO agency that has the required skills and can develop a good chemistry with you. So first start with being absolutely clear on what your goals and expectations are. Do you want to improve the on-page SEO, enhance your e-commerce visibility or simply boost your overall traffic? Finalize your targets before moving on.
Next, start filtering your preferred agencies and providers on the basis of their experience, track record, industry reputation and case studies (you can ask for them if they aren’t publically available). Don’t hesitate to ask for references or their client success stories.
Then choose the right provider whose expertise fits your goals and has a very clear style of communication and working methodology.
· Know the SEO Tasks You Can Outsource
It’s not always necessary that you may require the experts to handle all the SEO tasks in your business’s marketing strategy. Here’s what is typically outsourced:
- Keyword research and strategy development
- On-page SEO (meta tags, headings, content optimization)
- Content creation and marketing
- Link building campaigns
- Technical SEO audits and optimizations
- SEO analytics and reporting
Each of these tasks requires a specific expertise, so choose the ones that you precisely require to achieve your goals.
Hear it from the guru, Ahrefs itself.
Outsourcing vs In-House SEO Strategies
The best way to achieve the results is to balance your in-house efforts with outsourced SEO expertise. Outsourcing SEO brings in experience, broad insights and scalability while the in-house teams can provide a deep brand knowledge and instant access to your business’s content platforms.
So when you have to decide which strategy to choose or how to make both of them click together, consider all factors like budget, access and control preferences and the complexity of your SEO needs.
When is the Right Time to Outsource Your SEO?
Knowing when you need external SEO help can change how your business operates and contribute significantly towards its online success. There are several signs that’ll tell you your internal SEO efforts need help:
- Stagnant or declining search rankings despite ongoing efforts
- A noticeable drop in website traffic or lead quality
- Difficulty keeping up with Google’s algorithm updates
- Limited in-house resources or SEO expertise
Comparing Outsourcing Options: SEO Consultant vs SEO Agency
Whether you choose an SEO consultant or an agency, it will ultimately depend only on your needs, scale and the scope of your SEO projects.
SEO consultants will usually offer an in-depth analysis and a deep dive into your current SEO requirements and then come up with some personalized strategies and recommendations. They are perfect for targeted projects and when you are looking for specialized advice.
Agencies, on the other hand, offer your business a whole suite of SEO services that include everything from strategy development to implementation and management, like a one-stop-shop. They are the best option if you are looking for a comprehensive and effective SEO solution from scratch.
Which Option Fits Your SEO Needs Best?
To choose between them for outsourcing SEO services, you’ll have to look at:
Scope & Scale of Your Project
If your SEO needs are broad and ongoing, the best choice for you would be an agency because of its diverse skills and resources. But if you are facing any specific challenge or looking to complete a one-off project, a consultant should be your preference to offer you a more targeted feedback you need.
Budget Considerations
As consultancy is more often related to singular projects, consultants will offer you a more flexible and project based pricing. On the other hand, agencies may charge more as they provide a broader service range.
Personalized Attention
If more in-depth, frequent and personalized interactions and feedback are what you are looking for, a consultant might provide a more hands-on approach to you. Agencies are not as much personalized because they offer a portfolio of SEO services and usually have to collectively take care of all the SEO aspects of the project they take up instead of targeting or preferring just one SEO task over the other.
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FAQs on Outsourcing SEO Services
Q: Is it possible to outsource SEO?
Oh absolutely. In fact, SEO outsourcing services are not just available worldwide but also embraced by businesses of all sizes. Outsourcing SEO helps you to use the extensive expertise and resources that you may not otherwise get with your in-house team.
Q: How do I find the best SEO service provider?
To find a good SEO professional and outsource your project:
- Define your SEO goals and budget.
- Search and make a list of SEO providers with strong reputation, SEO results & track records.
- Read their reviews and case studies.
- Ask for referrals from business peers.
- Conduct interviews to test their understanding of your business and their abilities.
Q: How much do SEO consultants charge?
That depends entirely on the scope of your project, their expertise and the market. Typically:
- Hourly rates range from $50 to $250.
- Monthly retainers start from $500 to $5000 for comprehensive services.
Q: Why outsourcing your SEO services makes so much sense?
Outsourcing SEO services makes sense for several reasons.
- You get a team of experts with the latest knowledge and tools.
- It can be much more cost-effective than to hire and keep a full in-house SEO team.
- You can save up time to focus on improving and expanding your business.
Conclusion
SEO is not just a practice now but a stand-alone extension of digital marketing where over $80 billion are being spent each year as per Forbes. That’s how tight and competitive the race to get to the top of Google is. So outsourcing SEO is not just a tactical decision for your business but the need of the hour if you want to make a mark online. It brings unparalleled experience and expertise right into your hands at an affordable cost while you stay focused on your core business goals.
The present facts and figures are loudly telling us that a good SEO strategy is the basis of digital success. So those businesses that recognize that and choose to partner with the best SEO agencies will set themselves up for a growth that is long-term as well as resounding.
So in today’s world, outsourcing SEO services isn’t just your opinion but more of a pathway to unlock the potential of your business to succeed.