So you’ve looked at how to do SEO by yourself (Go you!) And you know all about the keyword types- pose read here and check out those first two articles if you haven’t. All you need now is some keyword analysis tools to help create relevant content.
The word ‘free’ brings some negative connotations, and understandably so. Free tools tend to be limited in their function compared to premium tools. But premium tools can be expensive, especially if you’re starting out on your web content journey.
The solution? Have us scour the far reaches of the internet to find you top-quality free tools you can use in tandem and gain wholesome results.
1. ContentERP
ContentERP is an all-in-one platform designed to streamline your content workflow and keep you organized. Keyword research and analysis is a key feature of the platform, allowing the users to research, analyze, and suggest alternative keywords effortlessly. ContentERP uses Google keyword tools and AI to give insightful data on your keyword and suggest similar keywords that can help rank your content in search engines.
Pros of Using ContentERP
ContentERP is an all-in-one content management platform that allows creators to streamline their content creation and publishing system.
CERP provides in-depth analytics into the keywords and suggest alternative keywords that helps rank the content based on the seed keyword.
Users can easily add keywords to their content once they discovered a high-ranking keyword or save it for later.
It also provides links of top-competitors for a specific keyword being researched.
Cons of Using ContentERP
It is a relatively new keyword research tool, thus not many people are familiar with this platform.
It is impossible to directly compare two keywords. However, you can compare a main keyword with the suggested alternative keywords.
2. Keyword Tool Dominator
KTD is a powerhouse in keyword research tools for e-commerce or multi-channel marketers. It provides autocomplete data from multiple search engines like Google, Etsy, Bing, YouTube, and Amazon, to name a few. This tool will come in handy if you are a cross-platform marketer or web content developer.
Pros of using Keyword Tool Dominator
KTD is an outstanding resource for content developers who want to rank on other search engines besides Google.
Provides a large number of keyword phrases and ranks them according to popularity.
It has a filtering system to make your search results as specific as possible.
Cons of using Keyword Tool Dominator
Unfortunately, the free version limits users to only two daily searches.
Some of the search results are irrelevant to your keyword.
3. Google Trends
Google Trends is a free keyword tool by Google and one of the best in the market.
Google Trends visualizes the relative search popularity of a keyword over time.
You can use a seed keyword and check statistics on how it trended over a period of time, maybe months, maybe years.
The infographic above shows Nike’s relevance to Google’s search engine over the last 12 months. A trends graph can help you plan when to put out content as well as what content gets more interaction from users.
Pros of Trends
Help plan a content calendar by reviewing the best (peak) times to post about a particular topic.
It helps predict the future of specific topics and what’s worth pursuing.
It is possible to compare any two keywords and see which performs better. In the example below, Nike performs better than Adidas in ranking.
Google Trends comparison chart between two competitors.
Cons of Trends
You can’t know detailed market trends from a search. They don’t contain data like keyword difficulty, which helps understand how your content will rank on search engines.
It’s sometimes hard to get accurate statistics as Google groups data in buckets, so two keywords with slightly different phrasing would show the same analytics.
4. Wordtracker
The free version of Wordtracker generates keywords for any seed keyword, with only the first 50 being visible without creating an account.
They are detailed in their metric report, providing a volume score of the average number of monthly searches and the organic competition for the keyword. They also provide an updated count of how many websites have used that keyword.
N.B: As a general rule of thumb, the higher the keyword difficulty score, the more backlinks you’ll need to score.
Cons of Keyword Wordtracker
Search is limited to 50 keywords for a search done without any registration required.
Keyword difficulty ranking is only available for the first 50 keywords.
5. QuestionDB
If you’re a blogger, this is a free keyword tool for you. QuestionDB is a blog topic idea generator. It gets its data from websites like Quora and Reddit and provides you with the questions people are asking related to your keywords.
It is essential to know that QuestionDB limits the results to 50 per query for the free version.
6. Keyword Sheeter
Keyword Sheeter (formerly known as Keyword shitter) is a free keyword analysis tool mines Google autosuggest keywords based on a seed keyword. All you need to do is type in the seed keyword and the system starts sheeting over unlimited keywords.
Pros of Using Keyword Sheeter
It can generate thousands of related and long-tail keywords.
It allows searches based on specific location down to a specific city.
It allows keyword filtering.
Cons of Using Keyword Sheeter
It can take time to find meaningful keywords
It does not provide search metrics
7. Keywords surfer
Keyword Surfer is a chrome extension that shows estimated global, and monthly search volumes for any query typed into Google.
Every search result on the Google page has metrics about that post attached to it, including the search volume and conversion rate.
On the right side of the screen, Keyword Surfer also provides data about keyword ideas that can be used in keyword planning and creating more opportunities in that niche.
8. Answer The Public
Answer The public is a favorite to many because of its ease of use and neat data presentation.
This tool finds questions, prepositions, and comparison graphs and gives raw search insights. In the examples below, a search with the keyword ‘fur’ returned results of 348 questions. These questions were then arranged by type of question, preposition, and alphabetical order.
ATP generates trending questions based on your seed keyword. It’s a great tool to have for content writers and bloggers.
Pros of Answer The Public
It provides graphs with different questions on each chart so you can better visualize how people phrase their questions.
It helps you see the kind of content people actually want to see.
Cons of Answer The Public
A pretty colossal downside to Answer the Public is that the free version is limited to only three daily searches. Before using it, you must be sure about the Keywords you want to research.
Answer The Public only displays trending questions that people are asking on specific topics. They do not carry metric data on how these questions rank on search engines, keyword difficulty, or conversion rates.
9. Wordstream
A quick visit to Wordstream’s page will have you falling in love. Their free keyword tool does not limit results or utility and will give hundreds of relevant keywords plus actionable information like the keyword’s competition level.
Pros of Wordstream
They are a terrific alternative to Google’s Keyword Planner.
A search on Wordstream’s free keyword tool will return keyword suggestions, long-tail variations, and search volume from their comprehensive data source on Google and Bing.
They also have many other helpful features; categorization of keywords, filters, keyword suggestions, and data on competitor statistics.
10. Ahref’s Keyword Generator
Ahref’s keyword Generator pulls up keyword ideas from an extensive database of consolidated search engines like Google, Youtube, Amazon, and Bing. The database contains over 8 billion keywords from over 179 countries.
Ahref’s keyword generator data includes search volume, keyword difficulty, long-tail keywords, how recently the keywords were updated, and questions related to the seed keyword.
Pros of Ahref’s keyword Generator
The keyword generator will help you identify long-tail keywords targeted less. It helps you get competitive phrases that may rank well on SERPs.
The keyword generator has a filter that allows for geo search.
Ahref’s free keyword tool provides metric data to help in keyword planning.
Cons of Ahref’s Keyword Generator
the free version of the keyword generator does not allow for results download.
Although they have SERP results, you have to access them on a different page.
Every time you run a search, you will need to prove first that you’re not a robot which can be annoying.
11. SEMrush
SEMrush Keyword Magic Tool is a free tool by SEO giant SEMrush. You must create an account and skip the free trial to access it.
This magic keyword tool gives you access to the broadest database from more than 120 locations worldwide.
A free SEMrush report includes
Monthly search volume
Competitive density (among paid advertisers)
Keyword difficulty
Sorting and organizing features
Semrush magic tool provides you with all the data you need to do your keyword planning. This tool is great for analysis and can incorporate other available SEMrush tools.
Cons of the magic keyword tool
Data obtained is limited to only ten results that you can view with a free account.
It would, however, be an excellent tool to invest in down the road when your website starts reaping the benefits of all you’re doing now.
Conclusion
There are several free keyword research tools to get the best keyword suggestions and metric data estimating how well it might do on search engine results pages.
Adding the Keyword Surfer chrome extension and then using a combination of other free keyword analysis tools will collectively help you gain insight into your keyword research and planning. Don’t be afraid to try out all the tools provided in this list to know what works for you and what doesn’t.
Imagine standing at the edge of a vast digital forest which for us would be the WWW or World Wide Web. Your mission? To lead people through this forest to find your hidden treasure: your website. But how can you guide them? The answer is – right keywords. So knowing how to find out a website’s keywords becomes the basis of your SEO success here.
This detailed guide will tell you how to filter the keywords your competitors use to reach the top of Google. Businesses that show up on the first page of Google get 92% of consumer traffic. It’s no magic, we assure you, but a tricky trade that requires you to choose the right and straight path for your audience to your website.
Let’s get started.
How to Find Out a Website’s Keywords: The Easiest & Most Effective Ways
Trying to rank your website is a journey where your compass will be the tools and techniques you’d use to find your way to the top. Here is how to find out which keywords a website is using with our tried and tested methods.
1. Conduct a Competitor Analysis with KW Research Tools
They say “keep your enemies closer” but we’d say keep your competitors closer instead. Because when it comes to SEO, you’ll be able to get a feedback and insights from your competitors and other ranked websites which no other source can rival in the slightest.
What’s more, 41% of the marketers have said that the competitor analysis helped them come up with successful strategies on a search engine like Google.
Start with tools like Semrush, google Keyword Planner and Ahrefs for a site search. Here’s how to use them to find out SEO keywords of a website within mere seconds.
How to Use Ahrefs to Find the Competitor Keywords
Go to Ahref’s site explorer and enter the URL of the website you want to analyze and find keywords. You will have to adjust the settings as per your requirements for the entire website, a single URL or a path. Enter “Search” after adding the URL.
Now go to the “Organic Keywords” report. There you will see a comprehensive list of all the keywords that the website (or that exact URL) ranks for on Google.
If you want to know more about the selected keywords, Ahref’s site explorer will also provide you different metrics like search engine results for those keywords, their keyword difficulty and also their ranking histories.
How to Use Semrush to Find the Competitor Keywords
Go to the Organic Research Tool on Semrush website. Enter your competitor’s website here and click on “Search”.
You’ll then be shown a comprehensive overview of that website. Go to the “Positions” tab where all the keywords of the site will be listed by the percentage of traffic they are pulling from Google.
To export and download the data, check the boxes of the keywords that seem to be relevant to your needs and audience and then click on “Export” and choose “Selected” to download the file in your desired format.
How To Use Google Keyword Planner To Check the Latest Trends
The best place to hide a dead website is the second page of Google search. Hence, it becomes highly irrelevant if you don’t rank in the top 10 or 20 of an organic search. So to make sure that your website does not end up buried that way, you can use Google Keyword Planner, a free keyword tool to analyze your worldwide competition.
It was once known as Google Adwords and is an absolutely free-to-use tool that analyzes the data from the 8.5 billion searches conducted through Google to search for keywords.
Though it won’t give you the option to know exactly what keywords your competitors uses to rank, it will provide some close estimates about the traffic and search volume of the keywords you want to use.
Go to the Google Keyword Planner home page and select “Discover new keywords”. Now enter the keywords you want metrics for in the search bar and hit “Get results”.
The results will show you all the metrics of those keywords including the monthly search volumes and competition levels.
The “Keyword ideas” and the “Competition” columns will tell what your competitors are usually using to rank their own content and how hard it will be to rank the content with your own keywords based on the volume and competition metric.
Recent researches have shown us that long-tail keywords (phrases containing three or more words) are responsible for up to 70% of all search traffic so try to focus on them as well in your keyword strategy.
2. View the Page Source and Use CTRL + F
This method is useful if you are not 100% sure which keyword your competitor’s website is primarily ranking and will work well in most browsers. With this, you will know the density of the probable keywords in the content and confirm which one is the primary KW being used in the content for search engine optimization.
Here’s how you can do it.
Simply right-click after opening the web page of your desired website/URL and select “View Page Source” on the pop-up window. You can also use the shortcut CRTL + U to open that webpage’s HTML code in a separate tab.
Now write your desired keyword in the search field and hit enter. The exact phrase/words will be highlighted in the HTML code for you to scrutinize. For example, suppose you are looking for some buyer intent keywords. Simply type your desired KW, like ‘sale’ in the search box and it’ll be highlighted in yellow throughout the page’s text.
Keep searching for different phrases and keywords you think that content is ranking for. Here’s how you can confirm the exact key phrase your competitor is using:
Check the title of the webpage’s content to find keywords. As with most SEO practices, the main keyword is usually used once in the title. Use the CTRL + F feature and look for the < title > tags in the HTML code.
Now check for the meta description as well using the same CTRL + F feature. The meta description is supposed to use the primary keyword at least once or twice and may also include the related keywords your competitor is using.
Search the headings and subheadings by typing “h1,” “h2,” “h3,” and so on into the search box. If that page is properly SEO optimized, these headings will also contain the exact keywords.
With these searches, you should be able to build a list of the best keywords and even find the exact primary keyword that is helping the webpage rank on Google.
3. Use Google Search Operators To Understand Content Structure
Sometimes, it so happens that you already know the keywords that your competitor blog is ranking for. In that case, you may want to know the exact content and its structure being used by them that is helping with the SEO optimization. This can be done by using the Google Search Operators.
This technique lets you search only that specific website for any terms instead of the whole web. Here’s how to do it.
Go to the Google search bar and type your competitor’s website in the format “site:www.anywebsite.com”. This “anywebsite” part should be the website name you want to search the KWs on. Now leave a space and then type the keywords/phrases you want to search on that website. The whole search query should look like this: “site:www.anywebsite.com your keywords”. The results will show you the webpages of the site that use those keywords in their content.
Another method to identify competing sites is to search the URLs that include your specific keywords. Go to the Google search bar and type “inurl: your keyword” and hit enter. This will show all the websites with the exact keyword match in their URLs.
FAQs on How to Find Out a Website’s Keywords
How does Google extract keywords?
Google’s algorithms are pretty sophisticated and they also keep changing regularly so nobody knows exactly which factors account for how much while ranking a website.
However, generally speaking, Google uses a combination of textual analysis and machine learning to understand the search intent and categorize the context and relevant keywords on your webpage. It pays close attention to your title tag, meta descriptions, headings and the body text (among other factors) to determine if your page is rankable or not.
How do I search for a word in a long website?
Using the ‘Find’ or ’Search’ function. Press Ctrl + F (or Command + F on a Mac) to open a search box where you can type the word or phrase you want to look for.
How do I search within a website?
By using search operators. Type site:websiteURL.com “search term” into Google’s search bar to see the search results from a specified domain.
How do I find out what keywords are used on a website?
SEO tools like SEMrush, Ahrefs and Moz can show the keywords for which your competitor’s site appears in search results. These tools analyze a site’s content and backlink profile to identify the searched terms.
How do I find the primary keywords for my blog?
First, you have to understand your niche and audience. Begin by brainstorming topics that are directly related to your blog’s theme. Use tools like Google Keyword Planner and AnswerThePublic to pinpoint your primary keywords and then expand this list with related search terms and questions your audience might be asking.
Conclusion
You don’t need to look for anything magical to discover the perfect keywords for your website. But it does demand the right combo of the tools and a good eye for analysis to understand how to find out a website’s keywords.
With a thorough competitor analysis with Google and other keyword research tools, you’ll be able to create the exact SEO strategy for success and also leave an impression on your audience that will actually last for longer.
So start this journey with curiosity and the willingness to adapt. Because in the changing world of SEO, today’s insights are highly likely to be tomorrow’s victories.
“Content is where I expect much of the real money will be made on the internet.” Bill Gates wrote this prophetic statement in an essay in 1996, almost 26 years ago – and this has now spectacularly unfolded and come true in our digital world. But what even he couldn’t foresee was how quickly our world will shift towards mobile-friendliness in content creation – especially blogging. So is all this hype about the mobile blogging software truly worth it?
These mobile blogging software and platforms are where your convenience will meet your creative spirit. Though they come with the flexibility to draft, edit and even publish the content directly from your smartphone, they also have a set of considerations and even cons that you simply shouldn’t miss looking at.
Join us in this blog to learn more about the pros and cons of mobile blogging software and how they might just be the thing you never knew you needed.
What are the Key Features of Mobile Blogging Software & Platforms?
These mobile blogging platforms or digital notepads as we like to call them, have evolved generously over time to give you more options, convenience and also indepth insights. And why shouldn’t they when around 60% of searches are now coming from mobile devices.
But what exactly makes them so useable and beneficial for bloggers like you and what do most of them provide you on the go?
Here are some of the most common features that make them stand out.
Drag-and-Drop Interface
There was a time when every piece of content that you had to upload required some complex coding, which naturally translated to spending more time, skills and efforts. But today’s mobile blogging platforms offer you simple-to-use drag and drop interfaces to arrange your text, images and multimedia content with just the flick of your finger. No complex coding anymore.
This simplicity has now allowed the bloggers to design their blogs as they like, no matter what their skill levels are.
Customization Options
For your blog to stand out in this competitive digital world, it has to have a separate identity, one that makes it unique and individually yours. According to HubSpot, the content you have personalized will perform 42% better than non-personalized content.
Today’s mobile blogging software have recognized this requirement and hence offer you a lot of customization options to make sure you can set up your blog to match your personal or brand identity.
Themes, widgets, plugins and whatnot, you will be able to use them all to make your blog match your own aesthetics and vision.
Integration with Google Analytics
The success of your blog can only be determined on the basis of the insights and metrics Google Analytics provides you. It serves as a bridge between your blog and the behavior and preferences of your audience. Most of the mobile blogging software have added this Google Analytics feature that will allow you to track visitor engagement, page views, demographics and even the bounce rates.
With this data, you can then customize your content strategy to meet the needs of your audience and optimize your blog to increase its engagement and as a result create more loyal followers.
How to Choose the Best Mobile Blogging Software or Platform?
When the time comes to choose a mobile blogging software, you’ll feel like choosing a new coffee shop to be your next favorite spot. You would want something that’d make you feel welcome, sparks the creativity in you and also as a most important feature, does not complicate the process of content creation or upload more than it needs to be.
So how would you choose a platform for mobile blogging to reach out to more than 5.4 billion people who can access the internet?
Here’s what you should always look for before making your ultimate choice:
Ease of Use: This Is Your First Milestone to Success
You should look for a platform or software that gives you an ease of use and has a very user-friendly interface. Every new content should be uploaded with ease. Some features that you should never compromise on are a straightforward content editor, a quick access to support (if you ever need it) and an interface that’s less cluttered and easy to understand quickly.
Why It Matters: A recent research has shown that customers are usually more loyal and satisfied towards softwares that exhibit an ease of use and a friendly interface. If it constantly feels like you have to battle with the interface every time you upload a blog, chances are you are less likely to keep your blog updated. Hence, your digital presence will be affected.
How To Test It: Before you finalize any platform, try to take advantage of the free trial if available. Write a demo post and check out all the editing tools. If they don’t feel like you are solving a puzzle or finding your way out through a maze, check this box.
Template Options: Follow Your Brand Identity & Mobile Responsiveness
The next feature to look for in mobile blogging software should be the templates it offers. Select the one that offers a large variety to choose from. More specifically, see if the platform has any templates that exactly match your identity or brand’s persona.
In addition to that, those templates should also be responsive, which means they should be able to change their UI based on the device they are being viewed from.
Why It Matters: Templates that don’t match your blog’s content or your identity may not be able to attract more readers due to the obvious conflict or inconsistent branding. Plus, Google is now going to follow mobile-first indexing so your blog has to look good on mobile devices as well with responsive designs.
How To Test It: Written a blog already? Plug it in and preview it in all the templates that you see fit for your brand. This is the best way to know whether a template makes your blog shine or takes it down the drain.
Free Plan Availability: Make It Your Low-Risk Starting Point
This is especially for you if you are just going to start a blog. You should not have to pay to play right in the beginning. So the next feature you should consider is pricing. A platform or software with a free plan will help you start your dream without any financial pressure.
Why It Matters: A free plan on any mobile blogging software will help you invest more in your content creation and less in just building the interface which comes lower in the priority list of SEO rankings.
How To Test It: You should understand that there are certain limitations that come with free plans. How much storage you’ll get? Can you remove the platform branding from your uploaded blogs? Know what you are working with even with the platforms that don’t charge initially.
Make The Right Choice – Choose The Best Mobile Blogging Software
All of this comes down to your brand’s identity and your preferences. Try to find a balance between user-friendliness, the ability to show your style and the freedom to grow your blog without spending thousands. The platform you choose should be a place where you feel confident to share your thoughts with the world and not a burden that you carry with disdain.
Pros and Cons of Using Self-Hosted Mobile Blogging Platforms
In your treasure hunt to find the best blogging platform, one path leads to the world of self-hosted mobile blogging platforms. Self-hosting is a practice where you run and maintain your own website using a private web server instead of using a third-party service.
If you are not able to find a good hosted platform, then a self-hosting mobile platform may be the best choice for you due to various benefits that simply outgrow as compared to the hosted platforms.
So here is a quick overview of the pros and cons of going self-hosted.
Pros of Using A Self-Hosted Mobile Blogging Platform
Full Control over Content Management System
To have your own space on the internet feels empowering, right? And rightly so, because with a self-hosted blogging platform, you become the captain of your own ship. You get to decide how your blog operates, you choose your own plugins, you code everything yourself and you select the interface.
This kind of autonomy will allow you to customize it to improve your blogging experience with each tool and feature. You will have full control over the content management system and be able to modify it however you like.
Potential Search Engine Optimization Benefits
“Visibility equals opportunity,” as the old digital marketing saying goes. That is exactly what the self-hosted platforms offer – a goldmine of SEO advantages. The hosted platforms are limited and have a lot of constraints one of which is not being able to optimize its backend.
With a self-hosted platform, you can develop the backend of your site yourself and then optimize it for search engines in ways that were previously unimaginable. You can customize your permalink structure, improve your website speed and even access the advanced SEO plugins to help you take your blog’s visibility to the top of Google’s rankings.
Custom Branding and Domain Freedom
Imagine your blog as your own digital real estate you have on the internet. In the self-hosted world, you will have the freedom to construct it as you see fit. You can implement a custom branding that makes your blog unmistakably yours and only yours. And with custom themes and a unique domain name will give you the ability to stand out in the crowded blogosphere. These benefits are simply invaluable.
To be able to choose a custom branding and domain names will make your blog a proper landmark of your niche or business.
More Scalability and Flexibility
As your blog grows, so too will your ambitions. Self-hosted platforms are the fertile soil in which the seeds of your blog can sprout and expand without any limitation at all.
You want to integrate an online store? Go ahead. Wanna add forums or expand into multimedia content? Be your own guest. Your platform will scale with you. This scalability will help you make sure that the sky’s the limit for what your blog can become and offers the flexibility to evolve as your audience and content strategy grow together.
Enhanced Security and Backup Options
This is an era where digital security is everything. So being able to have a control over your blog’s security is an opportunity that should be grabbed with both hands. Self-hosted platforms allow you to introduce advanced security measures with specific plugin installations. Some services even provide comprehensive backup solutions.
This control means you can protect your content and your readers’ information from digital threats and offer them a peace of mind in the unpredictable online world where scamming and phishing have now become rampant.
That’s it with the benefits, now let’s know about the disadvantages as well.
Cons of Using A Self-Hosted Mobile Blogging Platform
Additional Costs for Web Hosting
“Everything has its price,” as the saying goes. And in the world of self-hosted blogging, this couldn’t be truer. For all the hosted platforms, hosting is part of the package when you sign up with them. But with self-hosting, you’re on your own with web hosting costs.
These can vary widely and mostly depend on the hosting provider and the level of traffic your blog usually receives on average. The average cost of web hosting ranges from $2.95 to $24.95 per month and this price depends on the provider and services you have chosen.
One thing to note is that your budget will not only include the initial costs but the potential increases as well as your blog grows with time.
Technical Maintenance and Updates
When you start your self-hosted blogging journey, you’ll also sign up to be the caretaker of your site. This will include regular maintenance, updates and then troubleshoot any issues that come up. No doubt this gives you total control but it also demands a level of technical knowledge or at least the ability to learn.
For some, this can be a rewarding challenge; for others, a hurdle. It’s up to you how you’d handle this technicality.
Time And Efforts To Learn About Features
“Knowledge is power,” Francis Bacon had stated and with self-hosted blogging platforms, this can sometimes come with a learning curve.
You’ll have to understand the backend of a website, know about the SEO details and also select the themes as per your brand identity. All of this will require your time and effort.
Responsibility for Security and Data Backups
With great power comes great responsibility. This particularly comes into effect when it comes to the security of your website and the safety of your readers’ data. Self-hosted platforms don’t have any inbuilt security features so you’ll have to implement security measures yourself and make sure that data is being backed up regularly.
One slip can set your website and blog way back if you don’t stay vigilant. This responsibility can become a significant concern especially now when digital threats are ever-present and are getting stronger.
“Do what you love, and the money will follow.” Marsha Sinetar basically couldn’t have said it better especially for the bloggers in our digital world. This is what your ultimate should be, to turn your passion into profit. Let’s know about the avenues through which you can make your blog a very profitable venture.
1. Explore Affiliate Marketing Strategies
Affiliate marketing is where you use the product recommendations in your blog’s narrative in a way that feels natural and genuine. You match the products you love and use them with the content your audience values.
When a reader clicks on one of your affiliate links and makes a purchase, you earn a commission – the process is that simple. Affiliate marketing is simple, relevant and helps make a lot of money if you do it right. In US alone, affiliate marketing is going to hit at least $8 billion by the end of 2024. Huge potential, right?
To go with affiliate marketing, you should join affiliate programs that match your blog’s niche. But you have to be transparent with your audience, let them know how you intend to use affiliate marketing and then integrate those links into your content.
2. Use Advertising Networks
With ads, you can turn your blog into an advertising panaflex and earn every time somebody clicks on them while reading your content. Advertising networks such as Google AdSense, let you set up the ads into your blog.
The best part here is that they find the advertisers while you provide the space. The challenge here is how you’ll be able to balance your ad placement with user experience to make sure that your blog remains reader-friendly.
3. Offer Sponsored Content
Sponsored content makes storytelling meet marketing. You can make money this way if your blog brings in significant traffic every month. Companies then pay you to write articles, reviews or features about their products or services which are then posted on your blog.
This monetization strategy is great to earn quick bucks but you should always maintain a balance between your actual voice, authenticity and marketing the product.
The best way to do it is to partner with brands that resonate with your audience. Sponsored content can help you boost your blog’s revenue significantly.
4. Create and Sell Digital Products
Your expertise and creativity can help you earn via your blog as well. The answer is; selling digital products. eBooks, online courses or downloadable guides, such content that explores the depths of your niche can open new revenue streams for you.
The key to success in digital products is to understand the needs of your audience first and then come up with solutions that address those needs. So when you promote these products through your mobile blogging platform, it will ultimately improve your blog’s value as well.
Comparing the Top Hosted Mobile Blogging Software & Platforms of 2024
Which mobile blogging software or platform you want to choose will ultimately depend on which features you prefer to have in your blog’s journey. And choosing the right hosted platform will eventually become the key reason for the success of your blog.
Let’s go through the best mobile blogging platforms of 2024 that can help you take your blogging experience to the next level with their unique features and benefits.
Best For: Bloggers, especially if they want complete control and lots of customization options.
Features & Interface: WordPress says that it constitutes about 36% of the web. That’s how popular it is. What makes it even more special is that you don’t need a domain name or hosting to start. Simply sign up and choose your blog’s name. In regards to its features, you will get an unlimited bandwidth, password protection, dozens of themes and SEO friendly content structure.
It also has a plugin store with an extensive plugin collection that will help you add almost any functionality to your blog.
Pricing: WordPress.com platform is free. However, if you want your own .com domain without any ads, you’ll need to pay for web hosting. The Starter Plan is $4 per month with a custom domain name and 6 GB storage.
Ease of Use: You’ll have to learn how to add themes, switch between editors and how to get a few other tasks done especially if you are new to website management. However, the interface is not that difficult and you’ll be able to upload your first blog with ease right away.
Best For: Creative people who want design freedom without any complex codes or technicalities.
Features & Interface: Wix is a very decent blogging platform that goes above and beyond with its drag-and-drop interface and makes website designing an extremely simple process for everyone. It has some of the most visually stunning templates that have been customized to match different niches.
What’s more, you can further edit/change them as per your needs to make sure your blog looks exactly how you want it to be.
You can visit this link to start your blog and sign up via your Facebook or Google account as well. Its features include a drag-and-drop website builder, monetization (however, this feature is for paid plans only) and up to 500 MB of data with the most basic plan.
Pricing: Wix offers a free plan for blogging with a Wix-branded domain and ads. Website plans start with the basic level at $4.5/month where you can simply connect your domain and create your website with Wix’s templates. Other plans have more features that include ads removal, free domain for 1 year and custom domain connections.
Ease of Use: It’s an exceptionally user-friendly blogging platform and is especially for you if you prioritize design and simplicity over technical control. However, the content editor does not have the drag-and-drop ability.
Best For: Bloggers and small business owners. Best for you if you want to set up a blog with a simple design and straightforward functionality.
Features & Interface: Squarespace is usually known for its beautiful, designer-quality templates and clean and intuitive interface. It is already a hosted service so you won’t need a server or domain name. Squarespace has built-in tools for SEO, social media integration and e-commerce capabilities along with content scheduling and multiple users.
It also provides the ability to send email campaigns and gives you a comprehensive performance feedback with its site analytics.
Pricing: Squarespace has no free plans, sadly. But its premium plans start from $23/month and offer different features and the scale you need, but it has a 14-day free trial as well.
Ease of Use: Squarespace is very user-friendly. Simply sign up and pick a design to start your blog. A simple interface means you don’t have to make a fuss with plugins or external tools.
Features & Interface: LinkedIn’s blogging platform integrates directly into its social network. This makes LinkedIn stand out from the rest and gives you a way to publish articles directly to your professional network. However, on the downside, it does not have all those customization options that other dedicated mobile blogging software or platforms have.
LinkedIn blogs are absolutely killers are growing your network and to build an industry awareness about any of your products.
On the downside, the blogging interface does not give you the SEO benefits so no optimization options.
Pricing: Free to use. You just have to create your LinkedIn account.
Ease of Use: Incredibly straightforward. No fuss at all with content creation. A simple editor and interface will let you do everything you want with your content.
Best For: Mainly for writers. Should be your top choice if you want to engage your audience while using a straightforward platform.
Features & Interface: Medium is kind of like a social platform. It has a clean and distraction-free interface that makes you focus your energy on writing and reading only. However, you won’t get any personal branding or design options but on the upside, it has a built-in audience that may be eager to know about your stories and insights.
It has a rich editor and provides unlimited bandwidth. You can also monetize your blog if you are a part of Medium Partner Program. Simply start blogging by signing up with your Google, Facebook or Twitter account.
Pricing: Free to publish. But you’ll have to sign up for a partner program to earn money for engagement.
Ease of Use: Perhaps the most straightforward platform if you just want to write and engage with a community. Medium helps you avoid all the complexities of website management.
So now we know which platforms may be the best choice for your blogging needs, now we come to another and equally crucial part – making sure that your content finds its way to readers. So how would you drive traffic towards your content? Let’s find out.
How to Effectively Drive Traffic to Your Mobile Blog?
This part of the blogging journey is what requires your utmost efforts and right strategies if you want to make your writings rewarding and effective. Here’s how you can drive traffic towards your blog using your preferred mobile blogging software:
Implement SEO Strategies To Increase Visibility
The digital world is a sea of content and you have to have a lighthouse of your own to guide the readers towards your own website. Hence, to make the search engines find your blog and rank your content, you’ll have to SEO optimize it first. The top 3 results get 55% of all the clicks, hence SEO is a crucial part of your blogging journey.
Keyword Research: Identify and use keywords into all of your blog posts. They should be relevant to your topics.
Mobile Optimization: In 2023, mobile devices made up 59% of global website traffic. So make absolutely sure that your blog is responsive and mobile-friendly for the audience who use cell phones.
Quality Content: Create valuable and informative content. It should directly address you’re the needs of your audience.
Use Social Media Marketing Tools
Social media is a marketplace where you can find a lot of ideas and content all around. You can use the right techniques to sell your blog and make it shine brightly.
Choose the Right Platforms: Try to focus only on social networks where your target audience is active. If any of the platforms is not bearing fruit, quickly move on to another without wasting any time.
Engage Your Audience: To stay relevant in the rankings, you have to post regularly. Also interact with your followers as much as you can to build a community.
Share Visually Appealing Content: Images and videos are the new norm, so use them to increase your post engagement and shares.
Go For Guest Blogging and Collaborations
Neil Patil says that you’ll earn $6.5 for every dollar you spend on influencer marketing. Guest posting on your favorite and reputable blogs in your niche will help drive traffic back to your website via the backlinks and make your blog earn more. And not only that, it also helps increase your credibility in your field.
Expand Your Reach: Write guest posts for other blogs in your niche to attract a new audience.
Collaborate with Influencers: Work together with other influencers to create content This will attract their followers towards your own content.
Write Engaging Content and Use Interactive Features
Lastly, remember that you have to create compelling content to drive traffic. And if the content is attractive, it will compel your readers to interact with your content. Here’s how you can increase it:
Use Interactive Elements: Use quizzes, polls and infographics. This will make your content more engaging.
Encourage Comments and Feedback: Invite your readers to your content every time you publish your blog post to share their honest thoughts and suggestions.
Update Content Regularly: Keep your blog fresh and interesting. You can do it by consistently adding new posts or updating the previous ones.
FAQs
Can I do blogging from mobile?
Absolutely and now probably more than ever as over 60% of web traffic is from mobile devices. To make use of such an opportunity, many mobile blogging platforms like Medium and WordPress have their Android and iOS apps that make it easy for you to blog directly from your phone.
What is the best app to start a blog?
WordPress and Blogger apps would be a great starting point for you if you prefer comprehensive features and ease of use for your blogs.
Which mobile app is free for blogging?
Blogger and WordPress offer free versions that are perfect to build your blog if you are a beginner.
What blog platform has the most traffic?
WordPress is among the best and most extensively used mobile blogging software that is free to use. You simply have to sign up to start using it.
Does my blog need a domain name?
It’s not something that’s strictly necessary to build a blog. However, a custom domain name would definitely improve your overall professionalism and brand identity.
Which mobile blog platform is best for making money?
WordPress.org (the self-hosted version) gives you a flexibility to monetize your blog content with different options like ads, affiliate marketing and product sales. It also has the ability to integrate many payment platforms.
What is the best free blogging platform for beginners?
Blogger and WordPress are the best choice for beginners to create their own blogs. Both of them are user-friendly and introduce the newcomers to blogging fairly quickly without having them face any complexities.
Can I use my iPhone for blogging?
Yes, many blogging platforms, like WordPress and Blogger, have iOS apps so that you can make your mobile blogging experience seamless and straightforward on iPhones.
Where can I start blogging for free?
Our top choice to create a free blog is Medium if you only want to focus on content instead of designs. However, you can also sign up on other platforms like WordPress.com, Blogger to start a blog for free.
Are blogging platforms secure?
Most reputable blogging platforms have some very good security features like SSL certificates, backup options and even spam protection. But we would recommend that you also follow the best practices for online security like using strong passwords and avoiding unknown third-party plugins.
Yes, mobile blogging software like WordPress and Blogger have Android apps as well which have been designed specifically to help you with mobile blogging.
Which phone is best for blogging?
Phones that have a reliable performance, long battery life and a good camera can be ideal to use for blogging purposes. A good battery life will help you research and write content for your blog website without running up and down to charge it every now and then. A good camera may help you take HD images and videos to use in your content.
The latest models from Apple (iPhone) and high-end Android phones from Samsung and Google Pixel are common preferences for bloggers.
Conclusion
The internet is a web where your blogging site is going to be a thread that weaves through your readers, pulls them towards your brand and provides them with the insights, solutions and information they are looking for. So the right mobile blogging software is the very first step of your creative journey that you’ll take to express your brand or your thoughts. Your choice will affect how you write your blogs, engage with your audience and then eventually turn your passion into profit.
Be it the flexibility of WordPress or the simplicity of Squarespace, each platform gives you a set of features and tools to help you make your blog flourish. It’s up to you now to choose the ones that are suited to your needs and preferences the best.
In the end, always remember that the true essence of blogging lies in expressing yourself in an authentic way so that your words can actually transform the lives of your readers.
In our extremely fast-paced digital world, the trends are always shifting with the speed of a scrolling screen. So how can you stand out, especially when it becomes not just a goal for you but a survival strategy? “To be found, you MUST be searchable,” they say and we literally agree. That’s where outsourcing SEO services come in.
Mastering everything about SEO is never a walk in the park. With how fast Google is updating its algorithms, especially since October 2023, it’s now a complex and evolving challenge that demands a lot of expertise, time and resources. This brings us to a crossroads – should you build an in-house SEO team or simply outsource SEO services? This article will highlight the top 6 benefits of outsourcing SEO services in 2024 to help your business succeed.
3 Reasons Why You Should Outsource SEO Services
Google may just be a simple search engine for the audience but is an arena of fierce competition for businesses who are looking for more visibility. Every click, every search result and every ranking can become a reason for success and make a difference in how they perform online. In such an environment where your stakes are high, outsourcing SEO services becomes the best strategy if your business wants to become a dominant one.
Here is why you should outsource your SEO services:
1. There’s An Immediate Need for Outsourcing SEO
There are many key factors that will drive your need for outsourcing SEO in 2024.
First, the pace at which Google and other search engine algorithms are now changing is astonishing. To give you a perspective, Google rolled out 5 core updates last year over the course of 4 months, all of which had affected the rankings of millions of websites directly. To keep up with all such updates and trends, understand how they’ll affect and then change the content strategies accordingly is a full-time endeavor.
Second, the skills that may be required to execute all the SEO strategies are usually not what a single individual or your in-house team can accomplish effectively. So when you outsource to an agency, it brings a team of experts who’ll take care of your SEO needs in every way.
2. Save Time & Resources With SEO Agencies
It’s like deciding whether you should buy or build a house. If you want to build your own house (team), you’ll have more control over every detail but at the same time, it’ll require your significant time, resources and also carries a risk factor. However, buying (outsourcing to an agency) will give you an immediate access to a complete range of services that are directly suited to your requirements.
SEO agencies have a vast experience because of their hands-on understanding and knowledge across various industries. They also know how to get things done without taking as much time as individuals with their latest tools and techniques and can be a very time-saving choice for you.
3. Gain Flexibility With Outsourcing Options and Services
Comprehensive SEO services include everything from complete SEO strategy development to specific tasks like keyword research and link building, hence the outsourcing options are vast as well. You can choose to outsource your entire SEO operations or just select the services you need to complement your in-house efforts.
This flexibility will allow you to go for the solutions that have been customized for you and fit your needs and budget limits so that your business can use SEO optimization to its fullest potential without breaking the bank.
What are the 6 Benefits of Outsourcing SEO Services?
Let’s continue our journey into the SEO world and learn about the 7 top benefits of outsourcing your SEO tasks that can change the online game for your business in 2024.
1. Improve Your Search Engine Rankings Quicker
For every search on Google, the first result gets about 32% of all the clicks, and only 0.78% of people go to the second page. See how crucial rankings are? So to climb the search engine rankings and be among the top results for the audience is what lies at the heart of SEO.
Outsourcing SEO services to an agency will start working on your project right away without wasting any time and help you achieve your results with their experience and tools. This way, you will be able to get your work done quickly and efficiently without waiting for your own team to warm up and start rolling.
2. Regular Availability of a Team of SEO Experts
The fact that, as reported by Moz, Google changes its search algorithm around 500 to 600 times each year makes it crucial for you to have an SEO team around you as much as possible. SEO agencies, especially the remote ones that are based in different countries, usually make sure that they remain available for their clients almost all the time except for a few exemptions.
So with SEO services outsourcing, you’ll have a team of SEO experts at your disposal at any time, even when your own team may not be available to handle any such tasks.
3. Get Enhanced Results with More Services
SEO isn’t limited to simply using keywords in your content or its description. There’s a lot the whole process consists of, including keyword research, local SEO, link building, technical SEO, website optimization, content marketing and more.
So outsourcing SEO will allow you to work with a company that can provide all such services under one roof. They will be able to develop a much more comprehensive SEO strategy than your own in-house team because they’ll know what to include and what to avoid, based on their experience. This will result in improved results for your SEO campaigns and content marketing.
4. Save More With A Cost Effective Approach
The time and expenses associated with hiring, training and then maintaining a team of SEO specialists are simply huge and not feasible enough for many businesses. On average, an in-house SEO analyst earns around $75,000 per year in the US as per Glassdoor and with a team, these expenses can multiply. And we haven’t even mentioned the costs and subscriptions to premium SEO tools and services.
You don’t have to break your bank simply to implement the SEO practices to your content. By hiring a freelance SEO agency, you can get it done on a project-to-project basis at a fraction of that cost. Hence, outsourcing SEO services can be a much more cost-effective solution for you than to build an in-house team.
5. Improve Your Conversion Rates Significantly
Well, it’s one thing to drive traffic to your website and another to turn that into leads and customers. SEO leads have a 14.6% close rate while outbound leads only have it at 1.7%. Good SEO agencies are also trained in such marketing tactics extensively as well as SEO so they know how to increase your site’s visibility and also to convert your traffic. They may use a targeted keyword research, strategic content placing and even optimize the site structure to achieve the results you desire.
On the other hand, your in-house SEO partner or team may not be able to gain any experience in converting the audience into leads in their initial months.
6. Get a Competitive Advantage & Free Up Your Time
Now is the time when everyone’s trying to win the race for digital supremacy, especially your competitors. And having a team of SEO experts to which you have outsourced your tasks will provide you a significant competitive advantage to help you not just keep up with the search engines but also stay ahead of your competitors and those who are still trying to set up their own in-house SEO teams.
And as a bonus, you free up your time to spend on the core processes of your business.
How to Outsource SEO Effectively?
If you are doing it for the first time, SEO outsourcing process may feel like crossing a no-man’s land. What to look for, how to choose the best agency, whom to trust, it’s basically an unknown territory. The key to learn how to outsource SEO and succeed is to make some informed decisions and choices as per the needs and goals of your business. Here’s how you can outsource SEO effectively.
· Choose the Right SEO Provider or Agency
It’s like finding the right partner. You have to find the right SEO agency that has the required skills and can develop a good chemistry with you. So first start with being absolutely clear on what your goals and expectations are. Do you want to improve the on-page SEO, enhance your e-commerce visibility or simply boost your overall traffic? Finalize your targets before moving on.
Next, start filtering your preferred agencies and providers on the basis of their experience, track record, industry reputation and case studies (you can ask for them if they aren’t publically available). Don’t hesitate to ask for references or their client success stories.
Then choose the right provider whose expertise fits your goals and has a very clear style of communication and working methodology.
· Know the SEO Tasks You Can Outsource
It’s not always necessary that you may require the experts to handle all the SEO tasks in your business’s marketing strategy. Here’s what is typically outsourced:
Keyword research and strategy development
On-page SEO (meta tags, headings, content optimization)
Content creation and marketing
Link building campaigns
Technical SEO audits and optimizations
SEO analytics and reporting
Each of these tasks requires a specific expertise, so choose the ones that you precisely require to achieve your goals.
Hear it from the guru, Ahrefs itself.
Outsourcing vs In-House SEO Strategies
The best way to achieve the results is to balance your in-house efforts with outsourced SEO expertise. Outsourcing SEO brings in experience, broad insights and scalability while the in-house teams can provide a deep brand knowledge and instant access to your business’s content platforms.
So when you have to decide which strategy to choose or how to make both of them click together, consider all factors like budget, access and control preferences and the complexity of your SEO needs.
When is the Right Time to Outsource Your SEO?
Knowing when you need external SEO help can change how your business operates and contribute significantly towards its online success. There are several signs that’ll tell you your internal SEO efforts need help:
Stagnant or declining search rankings despite ongoing efforts
A noticeable drop in website traffic or lead quality
Difficulty keeping up with Google’s algorithm updates
Limited in-house resources or SEO expertise
Comparing Outsourcing Options: SEO Consultant vs SEO Agency
Whether you choose an SEO consultant or an agency, it will ultimately depend only on your needs, scale and the scope of your SEO projects.
SEO consultants will usually offer an in-depth analysis and a deep dive into your current SEO requirements and then come up with some personalized strategies and recommendations. They are perfect for targeted projects and when you are looking for specialized advice.
Agencies, on the other hand, offer your business a whole suite of SEO services that include everything from strategy development to implementation and management, like a one-stop-shop. They are the best option if you are looking for a comprehensive and effective SEO solution from scratch.
Which Option Fits Your SEO Needs Best?
To choose between them for outsourcing SEO services, you’ll have to look at:
Scope & Scale of Your Project
If your SEO needs are broad and ongoing, the best choice for you would be an agency because of its diverse skills and resources. But if you are facing any specific challenge or looking to complete a one-off project, a consultant should be your preference to offer you a more targeted feedback you need.
Budget Considerations
As consultancy is more often related to singular projects, consultants will offer you a more flexible and project based pricing. On the other hand, agencies may charge more as they provide a broader service range.
Personalized Attention
If more in-depth, frequent and personalized interactions and feedback are what you are looking for, a consultant might provide a more hands-on approach to you. Agencies are not as much personalized because they offer a portfolio of SEO services and usually have to collectively take care of all the SEO aspects of the project they take up instead of targeting or preferring just one SEO task over the other.
Oh absolutely. In fact, SEO outsourcing services are not just available worldwide but also embraced by businesses of all sizes. Outsourcing SEO helps you to use the extensive expertise and resources that you may not otherwise get with your in-house team.
Q: How do I find the best SEO service provider?
To find a good SEO professional and outsource your project:
Define your SEO goals and budget.
Search and make a list of SEO providers with strong reputation, SEO results & track records.
Read their reviews and case studies.
Ask for referrals from business peers.
Conduct interviews to test their understanding of your business and their abilities.
Q: How much do SEO consultants charge?
That depends entirely on the scope of your project, their expertise and the market. Typically:
Hourly rates range from $50 to $250.
Monthly retainers start from $500 to $5000 for comprehensive services.
Q: Why outsourcing your SEO services makes so much sense?
Outsourcing SEO services makes sense for several reasons.
You get a team of experts with the latest knowledge and tools.
It can be much more cost-effective than to hire and keep a full in-house SEO team.
You can save up time to focus on improving and expanding your business.
Conclusion
SEO is not just a practice now but a stand-alone extension of digital marketing where over $80 billion are being spent each year as per Forbes. That’s how tight and competitive the race to get to the top of Google is. So outsourcing SEO is not just a tactical decision for your business but the need of the hour if you want to make a mark online. It brings unparalleled experience and expertise right into your hands at an affordable cost while you stay focused on your core business goals.
The present facts and figures are loudly telling us that a good SEO strategy is the basis of digital success. So those businesses that recognize that and choose to partner with the best SEO agencies will set themselves up for a growth that is long-term as well as resounding.
So in today’s world, outsourcing SEO services isn’t just your opinion but more of a pathway to unlock the potential of your business to succeed.
In today’s business world, collaboration is the only thread that keeps all your shining ideas, detailed strategies, and goals connected together. As Henry Ford wisely stated, “Coming together is a beginning, staying together is progress, and working together is success.” His philosophy makes perfect sense when we take a look at content collaboration tools – the digital softwares that make your idea actually happen.
This is an era where almost 16% of companies are now working remotely, so the relevance of content collaboration tools has simply skyrocketed. Hence, we felt the need to provide you with our top 8 expert tips to evaluate and choose the content collaboration tools that are actually fruitful for your business.
Are you ready to take your productivity to the next level? Keep reading then.
What Exactly Are Content Collaboration Tools?
In the simplest of words, content collaboration tools are softwares that let you work together with your own team members, regardless of their physical location. These softwares have functionalities that can include file sharing, real-time communication, etc. to help you complete a project in the best collaborative fashion possible.
These tools are act digital meeting rooms where your team will come together to create, edit, and manage digital content. And believe us, they are more common and crucial than you can really think. You see, it’s reported that around 83% of professionals depend on technology for teamwork. So which softwares do they primarily use? The answer is content collaboration tools.
Roles and Functions in Different Industries
In creative industries, these tools assist in developing, reviewing, and finalizing visual content, supporting tasks like graphic design and video editing.
In IT and project management, they help in documenting, tracking changes, and coordinating software development or project planning.
In marketing and content creation, they help with planning, executing, and monitoring content strategies.
Why Are Content Collaboration Tools So Important?
Enhanced Productivity: By streamlining communication and project management, these tools, not just a little, but hugely increase team productivity. McKinsey did a survey recently and came to the conclusion that effective communication and collaboration through social technologies could raise the productivity of high-skill knowledge workers by 20-25%. Imagine raising your profits by this much. Won’t that be a gust of unbelievable and fresh air?
Breaking Location Barriers: There are over 5.3 billion internet users worldwide. Well, that also means teams are often spread across the globe. These tools help you close those distance those gaps and enable your teams to work as if they’re in the same room.
Cost Reduction and Efficiency: By using these tools, you don’t have any need left for physical meetings and travel. And that means a huge cut in operational costs while boosting efficiency.
Why are Content Collabaration Tools are Important
So now we know what content collaboration tools are and their crucial importance, it’s time to know how to choose the best ones for your team. You have to focus on two key aspects: the overall requirements of your team and your budget constraints.
Assess Your Team’s Needs Before Choosing Content Collaboration Tools
Before diving into the tool selection, it’s absolutely crucial to understand your team’s specific needs first. What are your exact needs? What do you primarily require a platform for? File sharing, project management or real-time communication or anything else entirely?
Here’s what you should consider first about your team before choosing your software:
a) Team Dynamics and Workflow
Take an in-depth look at the nature of your team’s work. Are you a fast-paced marketing team that needs a channel for constant communication and rapid content turnaround? Or are you perhaps a part of the software development team that’s looking for some project tracking features? Understanding these dynamics and requirements is crucial to help you decide and choose. Your workflow will tell you what your pain points are.
b) Communication Styles and Preferences
Are you a picky person? What’s your or your team’s preferred style of communication? Instant messaging, emails, or face-to-face meetings? Softwares like Slack or Microsoft Teams offer you various communication channels so they can be used to cater to all of your diverse communication preferences.
c) Team’s Budget – Cost vs. Value
As a businessman, we know your biggest fear is money spent without a purpose or value. Budget constraints are definitely a thing, but you have to weigh the cost against the potential value and ROI of your tool. Free tools might be tempting, but let’s be real. But they often come with limitations in features or scalability so that renders them almost useless.
Here’s what can help you choose:
Scalability and Flexibility: Make sure that the tool you choose can scale with your team’s growth and grow with you. So investing in a slightly more expensive tool that can grow with you and your evolving needs might just be more cost-effective in the longer run.
Trial Periods and Demos: Wanna try first? Many tools offer free trials or demo versions so pick those and see which one fits best for your team before buying it.
Evaluating Features of Content Collaboration Tools
When choosing the best content collaboration tools for your team, evaluating the key features is also crucial. Let’s delve into these features to ensure you make an informed decision.
1. File Sharing and Storage
Think about it: we’re in a world where around 2.5 quintillion bytes of data are created each day. That’s an absolutely mind boggling, staggering amount! And in this sea of data, file sharing and storage are crucial for you and your team in content collaboration.
They make sure that the right information is accessible at the right time and place. Can you imagine the huge boost in productivity when your team members can access, edit, and store files from anywhere at all?
What to Look For: When evaluating file sharing and storage capabilities, focus on:
Cloud-Based Solutions: These offer remote access and enable your team members to work from anywhere.
Security Measures: Data is probably the most sensitive entity right now in the world, that’s a fact. So encryption and secure backup options should be non-negotiable for you.
Storage Capacity: Make sure that the tool you have chosen can handle your team’s storage needs without you having to update your plans or packages.
Large File Handling: The tool should effortlessly manage large files. This is a very common requirement in many projects.
Features of Content Collabaration Tools File Sharing
2. Version Control
Version control is like a safety net of digital collaboration. It gives you a historical record of the project’s progress and enables your team to track any changes, identify who made them, and understand the exact context behind each edit. This feature is crucial if you wanna maintain the document integrity and prevent the chaos of multiple conflicting versions.
In a digital workspace, where 30% of the day is spent searching for information, version control also saves time and keeps a neat historical record of the documents. Time is money, right? Here’s your money saved.
What to Look For: Effective version control systems should offer:
Comprehensive Change Logs: Understanding who made what changes and when.
Restoration Capabilities: Handy for those ‘oops’ moments when you need to revert to a previous version.
Transparency and Accountability: Ensuring that every team member’s contributions are visible and traceable so you know exactly who contributed what to the project.
3. Team Communication
Let us paint a picture for you: A team spread across four continents, working on a single project. Without a smooth communication process, it’s never going to work. You’ll be trying to solve a puzzle blindfolded without any solid communication medium.
Clear and efficient communication directly translates to a successful team collaboration. It will help everyone in your team to stay updated with the project goals and contribute effectively in the best possible way. In the digital age, good communication tools are probably the most effective real-time problem-solving platforms for everyone.
What to Look For: Choose tools that provide:
Integrated Messaging Systems: For quick, contextual conversations.
Commenting and Annotation Features: To enable team members to leave feedback directly on the content.
Real-Time Notifications: To keep everyone updated on project developments and changes.
Features of Content Collabaration Tools Team Communication
4. Project Management
In the world of project management, you get the best out of your team only if you keep the train on the tracks. For a digital content manager, t’s a juggling act of tasks, deadlines, resources and whatnot.
A good content collaboration tool helps you manage this juggling act with grace. You get to make sure that projects don’t just get completed, but shine in their completion. From brainstorming ideas to deadline tracking, these features help your projects progress smoothly, resources are utilized efficiently, and goals are met within set timelines.
What to Look For: A productive project management tool should include:
Task Allocation and Tracking: Ensuring every team member knows their responsibilities.
Progress Monitoring: Offering a bird’s-eye view of the project’s advancement.
Resource Management: Enabling efficient distribution and use of resources.
Deadline Management: Keeping the project on schedule and alerting to potential delays.
5. Integration with Other Tools
In a world where 89% of companies are investing in digital transformation, the integration of various tools in content collaboration platforms has now become a downright necessity for almost all businesses. You can’t have 100 different, standalone softwares every step of the way. So integration will make sure that your content collaboration tool works perfectly in harmony with other applications, be it social media channels, CMS, email tools, or workflow automation like Zapier, HubSpot, Slack, etc etc.
The result? Reducing the need to switch between applications. The effect? Streamlining your workflow and enhancing efficiency.
What to Look For: Here’s what your content collaboration tool should include:
Seamless CMS Integration: Look for content collaboration tools that integrate with popular CMSs for one-click publishing.
Broad Application Compatibility: Your chosen tool should work well with a range of applications, including social media and email platforms.
Workflow Automation: Integration with tools like Zapier can automate parts of the content creation and distribution process, saving valuable time and effort.
Features of Content Collabaration Tools Integration
6. Consider Ease of Use
An intuitive interface in content collaboration tools does not just help you get around with ease, it also lets you adapt and be more productive. A user-friendly interface makes sure that team members can quickly learn the tool without wasting a lot of time. This ultimately improves the overall efficiency of the team.
What to Look For: Your content collaboration tools should be:
User-Friendly Interface: The tool should be straightforward to navigate and use.
Quick Access to Features: Essential features should be easily accessible for all – nothing too complex or hefty.
Ready to Use With Minimal Training: The tool should require minimal training so you’re your team members can get up to speed very quickly.
7. Assess the Security Features
Cyber threats are now steadily on the rise, so for you, the security of a content collaboration tool is non-negotiable. A secure tool protects sensitive data and maintains the integrity of your content and communication.
What to Look For: Your content collaboration tools should have:
Data Encryption: Your precious data should stay safe and encrypted both in use and at rest.
Secure Backup Options: One of the most crucial requirements to protect you against data loss.
Access Controls: To manage who can view and edit documents.
Features of Content Collabaration Tools Access Security
8. Considering Cost
Cost is a crucial consideration for any business tool. It’s not just about the initial price tag; it’s about the value it brings relative to its cost. A tool that offers a flat pricing structure with unlimited users, for example, can be more economical in the long run, especially for growing teams.
What to Look For: The features of your content collaboration tools should be:
Cheaper With Transparent Pricing: Avoid excessively expensive tools or those with hidden fees.
Scalable As & When Needed: The tool should accommodate your team’s growth without significant cost hikes.
Value for Money: Assess whether the features and benefits justify the cost.
So there you have it, our expert tips to choose the best content collaboration tools for your content management lifecycle. Keep in mind what to look for and how to choose these as they might become the very pillars your success will stand on.
Ready to know about the best content collaboration tool now?
Why ContentERP is Your Ideal Content Collaboration Tool
ContentERP is a revolutionary content collaboration software that has been designed to streamline your management of niche websites and blogs. We have focused on creating an exceptionally smooth content workflow so that you can manage the content creation process from keyword research to publication without any hiccups at all.
Streamlined Content Management: Centralize your entire content process from research to publication, perfect for niche site owners and bloggers.
Team Collaboration Made Easy: Assign roles and build teams efficiently, fostering seamless collaboration.
Drip-Fed Content Queue: Keeps your team consistently supplied with tasks, ensuring steady content flow.
Comprehensive Site Management: Control multiple sites from one platform, a game-changer for managing various projects.
Advanced Keyword Research Tools: Improve your SEO strategy with built-in keyword research tools to help you top those search engine rankings.
Insightful Analytics: Gain valuable insights into your content’s performance like your team’s worked hours, expenditure and revenue.
Efficient Time Tracking: A Chrome Extension Time Tracker monitors work hours to help you do a comprehensive productivity analysis.
Hence, ContentERP lets you manage, produce, and track your content effortlessly. And that makes it a must-have tool if you are serious about your business’s growth.
Integrating ContentERP as Content Collabaration Tools
Conclusion
Our digital world is progressing at an unbelievable pace, so selecting the right content collaboration tools may very well be the difference between success and failure for your business. By focusing on the key features of collaboration tools mentioned in this blog, you can give yourself the perfect chance to improve and enhance your workflow productivity in a significant way.
Remember that a tool that meets your team’s needs and objectives is not just a software but an investment in your team’s future success.
And with its powerful features like team collaboration and insightful analytics, ContentERP is your best option to streamline your content management process like never before. So are you ready to transform the way you manage your content?
SEO is no longer just about beating the algorithms. It’s now about meeting your audience’s needs and interests, and that’s what the digital age is whispering to us. This online universe has started behaving like a battleground where we see that these niche sites are almost battling for visibility. So optimizing your niche website builder for SEO is like finding the key to an arsenal that’s going to help you win it.
Think of your niche site as a lighthouse in the vast ocean of the internet that’s guiding a specific group of ships — your exact target audience. But how do you make sure your light shines bright enough to catch their eye? This is what this article is about – to give you our top 8 proven secrets and tips to master the art of optimizing your niche website builder for SEO.
Ready to shine brighter and rank higher? Let’s get started.
How to Optimize Your Niche Site Builder for SEO – 8 Practical Secrets
Around 70% of online experiencesbegin with a searchon Google or Bing. So niche-driven SEO has started tilting toward understanding your audience intimately and speaking directly to their needs and interests.
And that’s exactly what Google needs you to set as your preference too.
But how can you, as the content manager of your niche website, make sure that Google is listening to you and fuels your lighthouse to shine even brighter for your audience? These proven secrets are going to help you achieve that authority and rankings.
Understand Your Niche
“Marketing is really just about sharing your passion,” Michael Hyatt once said, and we think he’s spot on. For a niche site builder, this means that you have to explore and know more about your audience. It’s never simply about their demographics, mind you. On the contrary, it’s more about their passions, pain points, and preferences.
Get Insights into Your Audience’s World
Use Analytics as Your Compass: There are tools out Google Analytics 4 that can show you the patterns and trends in your audience’s behavior. They might not give you everything you need on a plate but are good enough to provide a general direction and become a GPS for your content strategy. So use them to gather as much info about your audience’s preferences and likes.
Explore The Power of Conversations: Surveys and interviews will give you a direct line to your audience’s thoughts. What else could be this effective, right? They offer you unfiltered details about what your audience really wants, thinks, and feels and help you create a personalized content plan. We stress this because 56% of the most successful content marketers use personalized content to shape their content strategy.
Find A Customized Approach: Once you know what your audience wants, it’s time to create content that they’ll like on a personal level. Imagine you’re writing for yourself. What would you like to read, know about, and get help with?
Be Open to Change: The digital world is always evolving, and so are your audience’s interests. You have to keep a keen eye on your analytics to make sure that your content stays relevant and engaging.
Understand Your Niche
Choose the Right Keywords
“Words are, of course, the most powerful drug used by mankind,” Rudyard Kipling once said in a humorous tone. But now, when SEO is the primary thing here, this couldn’t be more accurate for a niche website builder. The right keywords are going to be the keys that will unlock the potential of your niche site.
Don’t think of them as just words because they are like a path for your website which your audience will walk on to reach your content.
Why Keywords Matter?
The Heart of SEO: Keywords are the actual solid foundation of SEO. What they do is that they guide search engines in understanding the focus of your content and then help to match it with the queries a user puts in. Why do they matter? Well, Ahrefs say that 90.63% of pages get no organic search traffic from Google AT ALL because of ineffective keywords.
Driving Targeted Traffic: The right keywords ensure that your site attracts the right audience. So they are basically acting like the sign posts that tell the audience the direction of your website.
Strategies for Finding Your Keywords
Understanding Search Intent: Wanna choose the best ones? Start exploring the intent behind the searches. Are your potential visitors looking to buy, learn, or solve a problem? Personalize your keywords to match this intent because that will connect your content and your audience.
Using Keyword Research Tools: Tools like SEMrush and Ahrefs offer you a lot of insights about keyword trends, search volumes, and competition levels. So use them for thorough keyword research as they will give you the stats for your most effective KW choices.
Balancing Broad and Long-Tail Keywords
The Mix of Range and Specificity: Short-tailed keywords attract a wider audience but here’s a catch – they have a much higher competition. Long-tail keywords (specific, often longer phrases) have less competition and can drive more targeted traffic. So keep an intricate and detailed balance according to your strategy.
Regular Review and Adaptation: Keyword trends can change. What’s popular today might not be tomorrow. Regularly updating your keyword strategy ensures that your site continues to rank well and attract the right visitors.
Choose the Right Keywords
Create High-Quality Content
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.'” – Jamie Turner. This quote perfectly shows us what the goals should be for a niche website builder – create high-quality content for the niche site.
The Ingredients of Top-Notch Content
Content Should Address Needs: Your content should be a solution finder, there’s no other way. It should feel like a one-on-one conversation with your reader. According to HubSpot, 47% of buyers view around 3-5 pieces of content before engaging with a sales representative. So why not create better content to attract them right away?
Keep It Original and Authentic: In a world filled to the neck with content, originality is what will set you apart. Authentic, genuine content builds is able to trust and establishes your site as an authority in your niche. So find the best angles and brainstorm for ideas if you have to. As a bonus, you should know that Google’s algorithm also favors unique content, which can improve your site’s SEO ranking.
Writing That Solves a Problem
Follow a Narrative-Driven Approach: Everyone loves a good story, and we do too? Your content should also have narratives that your audience knows and can relate to. This approach can transform a mundane topic into an engaging, memorable experience.
Create Visual and Interactive Elements: Also try to enhance your written content with relevant images, infographics, and videos. A visually attractive change is always welcomed by the human eye, right? Also, these elements can increase user engagement and time spent on your site – also some key factors in SEO rankings.
Create High Quality Content
Optimize Your Site Structure & Speed
“A user interface is like a joke. If you have to explain it, it’s not that good.” Martin LeBlancnever realized he’d highlighted a glaring and common problem of the today’s niche website builder – low quality site structure and speed.
Your site’s structure should have a very clear map that guides your website’s visitors effortlessly to where they wanna go. Your site speed will ensure that they don’t leave your site before they get there. In addition, they are also helpful in SEO rankings.
Streamline Your Site Structure
Create a Logical Navigation: Your site’s navigation should be intuitive and logical if you wanna make any impact at all. A well-organized site structure makes it much easier for search engines like Google to crawl your site and index your content in an effective and authoritative way.
Optimize For Mobile Responsiveness: Mobile devices are now responsible for almost half of the web traffic worldwide. People love to have everything in their hands now so having a mobile-responsive site is no longer optional. You have to optimize it accordingly. Google also prioritizes a website’s mobile version for ranking purposes.
Speed Is Your Key
Faster Load Times Mean Better Engagement: Site speed is a very crucial user experience factor. A delay in page response can result in a 7% reduction in conversions, according to Neil Patel. Loss of million for some businesses like e-commerce sites if we look at the extended periods, don’t you think? So optimize images, use browser caching, and minimize HTTP requests for better site speed.
Regular Audits and Updates: Start using tools like Google PageSpeed Insights to regularly audit your site’s speed. Make sure that you are implementing their recommendations to keep your site fast and efficient.
Optimize Your Site Structure Speed
Build High Quality Backlinks
“Backlinks,” as the digital marketing sage Neil Patel says, “are the backbone of SEO.” That’s because they act like endorsements and tell search engines that your site has some quality information. As such, building good quality backlinks for a niche website builder is an art that you should master.
Visual Assets: In the world of link building, a picture speaks a thousand words and then some. Visual assets like infographics, charts, and graphs work like eye-candy as well as act like link magnets for your content. A study by Backlinko revealed that certain types of content, including visual posts, tend to generate more backlinks. So, by creating visually appealing content, you’ll have a higher chance to get more backlinks.
List Posts: The beauty of list posts lies in their simplicity and informative format. Usually, list posts perform better than any other content formats in terms of backlinks because they have a very straightforward format which makes them highly shareable and linkable.
Original Research and Data: When you offer something unique, like original research or comprehensive data, you’re providing value that can’t be found elsewhere. This makes your site as a go-to resource for all others and encourages other sites to link to your findings.
Guest Blogging: While some may argue that guest blogging has lost its charm, for us, it remains an effective way to build backlinks. But you have to do it on reputable, relevant sites. Strictly avoid spammy practices and focus on providing genuine value through your contributions.
Leveraging HARO (Help a Reporter Out): This platform connects journalists and bloggers with expert sources. Here, you can respond to relevant queries and can get high-quality backlinks from authoritative news sites and blogs.
Using Statistics for Link Building: Creating a statistics page based on data-driven insights can be a goldmine for this purpose. Bloggers and journalists are often looking for reliable stats for their articles so they will likely link back to your original source.
Build High Quality Backlinks
Optimize Your Images and Videos
You may have heard that content is king but engagement is queen, right? This seems especially true for visual content when we take a look around at search engines and social media. So how can you ensure more engagement as a niche website builder?
Optimize Image File Names and ALT Tags: Use descriptive, keyword-rich file names and ALT tags for your images as this is the best way to get found on search engines. This allows the search engines to understand and rank your images and also improves accessibility for users in case there are any image loading issues.
Compress and Optimize File Sizes: Large image and video files can slow down your site and they will then negatively impact user experience and SEO of your site. The solution is to use tools like Adobe Photoshop or free online compressors as they can to reduce file sizes without compromising quality.
Leverage Responsive Images: make sure that your images are responsive. This means that they adapt to different screen sizes and resolutions. This will improve the user experience of your website, especially on mobile devices.
Use High-Quality and Relevant Visuals: Quality matters. ALWAYS. High-quality, relevant images and videos will increase user engagement, time on site, and likelihood of sharing. All of this will positively impact your SEO.
Video SEO: Just like images, videos need to be optimized too. Use descriptive titles, tags, and descriptions. You can upload your videos on platforms like YouTube to drive traffic to your site as well.
Optimize Your Images & Videos
Use Social Media for Promotion
Social media and SEO can also work together to improve your online presence. Keep in mind that social media doesn’t directly contribute to SEO ranking but it can definitely bring in more traffic and brand awareness for a niche website builder.
Creating Link Opportunities: By sharing content on social media, you will be able to reach a wider audience. This will also creating opportunities for backlinks. When people discover your content on social platforms, they might reference it on their websites, hence improving your SEO through backlinks.
Increasing Brand Awareness: A strong presence on social media platforms like Twitter, Instagram, and LinkedIn is what you need to boost your brand recognition and authority. Engaging content that helps your audience will encourage them to share and discuss it, and this will contribute to a positive brand image for you.
Optimizing Social Media Profiles: Integrate SEO practices into your social media content. Include keywords in your profile and posts to make it easier for your users to discover your content. Platforms like Pinterest and YouTube can help you get found if you use good keyword optimization techniques.
Encouraging Employee Advocacy: Here’s something not many niche website builders do: use the employees’ networks to share and engage with content. Do it for your own site. This will expand your reach and can impact your social media performance as well.
Use Social Media For Promotion
Monitor Your Analytics Regularly
Regularly monitoring the website’s analytics is something that is extremely crucial for a niche website builder to understand the performance of content during its entire lifecycle and also identify any areas to improve. You can use analytics tools like Google Analytics to help provide feedback about the traffic, user behavior, and the effectiveness of your SEO strategies.
Track Traffic and Engagement: Keep an eye on metrics like page views, bounce rates, and time spent on your site. This data will help you understand user engagement and the overall effectiveness of your content.
Evaluate the Source of Traffic: Understand where your traffic is coming from (social media, direct searches, and referrals) and further fine-tune your marketing strategies based on that info.
Assess Content Performance: Use analytics to determine which pieces of content are performing well. This can guide your future content creation efforts so you can set your focus on topics and formats that your audience likes and engages with.
Set and Monitor Goals: Define specific goals within your analytics tools, like increasing traffic from a particular source or improving conversion rates. What’s more important, in our opinion here is that you should also keep tracking your progress and make any changes accordingly.
Monitor Your Analytics Regularly
So there you have it, secrets a niche website builder should follow to get any fruitful results and make sure that the efforts do not go in vain. But that’s not all because we are about to mention something else that will help you achieve your goals sooner in a much more efficient manner – our revolutionary software ContentERP.
Why ContentERP is Your Ideal Companion for Your Niche Website
ContentERP is a game-changer centralized content management platform in the world of niche website building that offers a comprehensive solution to streamline every phase of your content management lifecycle.
Here’s how ContentERP seamlessly transforms the way you manage your content, team, and business.
Streamlined Workflow: Manage all your content under one roof – from content strategy to publishing across various channels.
Keyword Research Integration: Save time with built-in keyword research tools
Team Collaboration and Management: Easily build and manage teams.
Efficiency and Consistency: Save time with an easy scheduling feature.
Compelling Reasons to Choose ContentERP:
Maximize Efficiency: Automate and streamline your content strategy, saving valuable time and resources.
Improve Engagement: With integrated tools, ensure that your content is seen and engages and converts your audience.
Data at Your Fingertips: Make informed decisions based on analytics, enhancing the effectiveness of your digital marketing campaigns.
Why is ContentERP Your Ideal Companion For Your Niche Website
Conclusion
See, optimizing a niche site for SEO primarily involves a balance of content strategy, social media expertise, and analytical mindset. It’s never just about pumping more and more content without any effective strategy. And the key takeaway for us? Success in the digital world is never just about the content but also about how smartly you distribute, analyze and improve it.
And in this digital age where we are competing for every single click, using a tool like ContentERP becomes an absolute necessity – especially for a niche site builder. If you’re ready to take it to the next level, make every piece of content count, and truly understand what your audience wants, then it’s time to start using ContentERP.
So sign up today and start a content journey that actually makes a difference out there. We are waiting for you on top of the search rankings.
